Experience

Screw the Line Amsterdam

• Advertising Services
• 1 - 100 Employee

• Brand Strategy Consultant

  • Mar 2010 - Present

  Screw the Line was founded on the belief that advertising agencies were too focused on the medium type in which they specialized. By emphasizing media-free ideas, our focus shifted from creative campaigns to strategic advice. • As a co-founder, I focused on brand strategy, primarily on positioning, and developed myself into an independent branding consultant. In this role, I often serve as a sparring partner for marketing directors and entrepreneurs. • As a branding consultant, I assist businesses in better positioning and communicating their brands toothier target audiences, resulting in successful brand campaigns and a stronger brand identity. • Although campaign assignments are no longer my main focus, I still enjoy developing them with independent creative teams or other agencies if such assignments arise from a strategy assignment. Show less



CERELIA

• France
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Brandmanager a.i.

  • Apr 2018 - Aug 2018

  When the brand manager of Jan Pancakes and Pizza unexpectedly left Cérélia, I worked as an interim brand manager for four months until they found a suitable replacement. In this role, my responsibilities included: • Creating the marketing annual plan and budgets. • Briefing various agencies on the new yearly campaign. • Developing a plan for the implementations of Cerealia’s CSR policy into Jan’s marketing activities. When the brand manager of Jan Pancakes and Pizza unexpectedly left Cérélia, I worked as an interim brand manager for four months until they found a suitable replacement. In this role, my responsibilities included: • Creating the marketing annual plan and budgets. • Briefing various agencies on the new yearly campaign. • Developing a plan for the implementations of Cerealia’s CSR policy into Jan’s marketing activities.



Zerafin Foundation

• Member of the Board

  • May 2010 - Jan 2017

  The Zerafin foundation is the foundation behind the music ensemble Zerafin. The ensemble is a reincarnation of the Ziggurat ensemble. Zerafin is a unique ensemble of seven nationalities and eight exotic instruments with the goal to form a modern ensemble sound image, despite all cultural differences. The Zerafin foundation is the foundation behind the music ensemble Zerafin. The ensemble is a reincarnation of the Ziggurat ensemble. Zerafin is a unique ensemble of seven nationalities and eight exotic instruments with the goal to form a modern ensemble sound image, despite all cultural differences.



Grey Amsterdam

• Freelance Account Director

  • Dec 2009 - Dec 2009

  As an acting Managing Director during the absence period, I was responsible for the daily management of the accounts and servicing all client relationships at Grey. In this role, my responsibilities included: • Managing the Account Executives and Account Managers. • Supporting the account team in managing various client projects effectively. • Daily management in collaboration with the creative director and financial director. As an acting Managing Director during the absence period, I was responsible for the daily management of the accounts and servicing all client relationships at Grey. In this role, my responsibilities included: • Managing the Account Executives and Account Managers. • Supporting the account team in managing various client projects effectively. • Daily management in collaboration with the creative director and financial director.



FHV/BBDO

• Senior Account Manager

  • Jun 2008 - Jul 2009

  As Senior Brand Manager at FHV BBDO, I worked on various clients such as Mars, Procter & Gamble, and Douwe Egberts. My responsibilities included setting up project teams for campaigns and brand strategy assignments for these clients. In this role, my tasks included: • Setting up client briefings in collaboration with the strategists. • Managing the development of campaign ideas by the creatives. • Presenting the campaign ideas to clients alongside the creatives. • Directing the production team to produce high-quality campaign materials, whether it was a game, TV commercial, or something else. Show less



BSUR

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2008 - Jun 2008

  At BSUR, I was responsible for the daily management of the account floor. In this role, I led and supported the account executives and account managers in managing clients’ assignments. For larger projects, I took on the project lead in close collaboration with the strategy, creative, and production departments. At BSUR, I was responsible for the daily management of the account floor. In this role, I led and supported the account executives and account managers in managing clients’ assignments. For larger projects, I took on the project lead in close collaboration with the strategy, creative, and production departments.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Mar 2005 - Jan 2008

  At Saatchi & Saatchi in the Netherlands, I worked on various clients with a focus on T-Mobile and Mercedes-Benz. In this role, together with the Account Director, I accepted the client’s assignment and delegated them within the organization. I was responsible for project management of the development and execution of several major campaigns. At Saatchi & Saatchi in the Netherlands, I worked on various clients with a focus on T-Mobile and Mercedes-Benz. In this role, together with the Account Director, I accepted the client’s assignment and delegated them within the organization. I was responsible for project management of the development and execution of several major campaigns.



Saatchi & Saatchi, London

• Account Manager

  • Mar 2004 - Mar 2005

  At Saatchi & Saatchi in in London, I worked in the Western European Olay/Olaz account team for Procter & Gamble. In this role, I was responsible for project management in the development of positioning for ne Olay/Olaz products in collaboration with the strategists, development of campaigns, and ensuring the rollout of the campaigns across the Saatchi & Saatchi network in Western Europe. At Saatchi & Saatchi in in London, I worked in the Western European Olay/Olaz account team for Procter & Gamble. In this role, I was responsible for project management in the development of positioning for ne Olay/Olaz products in collaboration with the strategists, development of campaigns, and ensuring the rollout of the campaigns across the Saatchi & Saatchi network in Western Europe.



Saatchi & Saatchi, London

• Strategic Planning trainee

  • 2003 - 2003

  At Saatchi & Saatchi in in London, I started as a Strategic Planning Trainee during my graduation. As a trainee, I was part of a group with other recently graduated young professionals to get to know the organization well. My daily tasks were to support the strategist on the Toyota UK account. At Saatchi & Saatchi in in London, I started as a Strategic Planning Trainee during my graduation. As a trainee, I was part of a group with other recently graduated young professionals to get to know the organization well. My daily tasks were to support the strategist on the Toyota UK account.



Roeicentrum Berlagebrug, Amsterdam

• Rowing instructor

  • 1998 - 2003

  learning people how to row... learning people how to row...