Campaigns and Regional Engagement Officer

• Jan 2020 - Present

Director

• Mar 2017 - Present

PR Manager (Maternity Contract)

• Apr 2018 - Jan 2020

Social Media and Community Manager (Contractor)

• Apr 2017 - Apr 2018

Contracted to develop and implement a robust social media strategy for the brand; inheriting its modern and innovative approach to customer orientation. Responsible for growing and nurturing the brand’s social media relationships, while having meaningful conversations to achieve the right conversions. Embedding social media activities (organic and paid) throughout the organisation's marketing activities. Contracted to develop and implement a robust social media strategy for the brand; inheriting its modern and innovative approach to customer orientation. Responsible for growing and nurturing the brand’s social media relationships, while having meaningful conversations to achieve the right conversions. Embedding social media activities (organic and paid) throughout the organisation's marketing activities.

Marketing and PR Officer

• Apr 2015 - Apr 2017

Subsequent to the growth of the Sovini Group and its Marketing department, I was promoted to manage the marketing of the One Vision Housing brand. This role involved developing and implementing integrated marketing and communications strategies in line with the organisation's varied business objectives.Utilising my digital marketing skills and experience I have championed the move towards becoming a 'digital first' organisation; auditing and optimising the website for increased conversions, creating results-driven email marketing campaigns, and creating digital dashboards to monitor, analyse and evidence the effectiveness of digital communications campaigns. Show less

Marketing and Communications Officer

• Jan 2013 - Mar 2015

Responsible for coordinating and implementing marketing activities and initiatives to support each of the group's brands - Sovini Group, One Vision Housing, Pine Court Housing, Sovini Property Services and Sovini Trade Supplies.Generating awareness of the brands, utilising PR, social media, website management, stakeholder liaisons etc.The role also involved maintaining excellent internal communications, which was pivotal to the organisation being recognised as one of the best organisations to work for in the UK, having claimed top spot in The Sunday Times Top 100 List and UK Great Workplaces. Show less

Account Manager

• Apr 2012 - Dec 2012

I was responsible for managing the PR and Social Media for three high-profile events as part of integrated marketing campaigns; The Open Championship at Lytham St Annes, the UK's largest independent flower show, Southport Flower Show and the Bodies Revealed exhibition. I also managed the proactive and reactive PR for four other brands/client accounts - Winter and Flu campaign for NHS Merseyside, Maxwell Hodge Law, Spire Liverpool Hospital, and Aintree Racecourse. I was responsible for managing the PR and Social Media for three high-profile events as part of integrated marketing campaigns; The Open Championship at Lytham St Annes, the UK's largest independent flower show, Southport Flower Show and the Bodies Revealed exhibition. I also managed the proactive and reactive PR for four other brands/client accounts - Winter and Flu campaign for NHS Merseyside, Maxwell Hodge Law, Spire Liverpool Hospital, and Aintree Racecourse.

Freelance PR and Social Media Account Manager

• Jul 2011 - Apr 2012

Developing annual communications strategies (using on and offline channels) for brands including Aldi, Peugeot, Cross Country Trains, and the Mushroom Bureau. Devising social media campaigns for Crabbies and Lambrini beverage brands, Wickes DIY and managing the blogger outreach campaign for Littlewoods.com In this role I was also responsible for managing four members of staff; Account Executives, who supported the implementation and monitoring of the communications activities. Developing annual communications strategies (using on and offline channels) for brands including Aldi, Peugeot, Cross Country Trains, and the Mushroom Bureau. Devising social media campaigns for Crabbies and Lambrini beverage brands, Wickes DIY and managing the blogger outreach campaign for Littlewoods.com In this role I was also responsible for managing four members of staff; Account Executives, who supported the implementation and monitoring of the communications activities.

Freelance PR Consultant

• Dec 2010 - Jun 2011

I was initially employed to manage, write and improve the internal newsletter for PR Help’s client, A4e Australia, a national training and employment provider. My role however soon evolved and I was given the responsibility of reviewing and revising all of the internal and external communications of the organisation. After undertaking a detailed communications audit of the company, I designed, budgeted and implemented a number of new communications systems and policies, such as a staff suggestion scheme. Show less

Freelance PR Consultant

• Jan 2011 - Apr 2011

This short-term freelance role involved managing the press office and the proactive publicity campaign for the Epilepsy Foundation of Victoria’s annual Epilepsy Awareness Week (2011) event. During the four month period I also provided support - primarily copywriting and planning social media initiatives - on a selection of other accounts managed by the boutique PR agency. This short-term freelance role involved managing the press office and the proactive publicity campaign for the Epilepsy Foundation of Victoria’s annual Epilepsy Awareness Week (2011) event. During the four month period I also provided support - primarily copywriting and planning social media initiatives - on a selection of other accounts managed by the boutique PR agency.

Senior Account Executive

• Jun 2007 - Aug 2010

Operated across a variety of business sectors - including Travel and Tourism, Leisure, Homes and Interiors, Food and Drink – with a client portfolio including the Saucy Fish Co, National lottery, Starbucks, Eurocamp holidays, Sandtex Paints, Sadolin Woodcare, Sayers the Bakers and the Nantwich Food and Drink Festival. Managing the press office function for each client, ensuring that all media enquiries and requests are dealt with effectively and appropriately. Initiated proactive communications activities, from issuing regular press releases and planning photograph opportunities and stunts, to responding to current news topics and managing retail promotions and social media campaigns. Conducted a variety of online and social media communications activities and campaigns, including blogger relations, and publicising retail promotions through forums and Twitter. Show less

Student Intern

• Jun 2006 - Aug 2006

The short-term position at the globally renowned agency was my first experience of working within a PR consultancy environment. Responsibilities included writing a selection of press releases and assembling coverage analysis reports for a variety of Lewis’ blue chip clients, including Citrix, 192.com and Uswitch.com. The short-term position at the globally renowned agency was my first experience of working within a PR consultancy environment. Responsibilities included writing a selection of press releases and assembling coverage analysis reports for a variety of Lewis’ blue chip clients, including Citrix, 192.com and Uswitch.com.

PR Officer

• Jul 2005 - Jul 2006

As the sole PR officer, I managed the charity’s national press office, dealing with all media enquiries, while also proactively communicating the charity’s messages and values and promoting their events and fundraising initiatives throughout the UK. I was also responsible for collating and analysing the organisation’s press coverage, which would be presented to the charity’s board of directors and Trustees at the quarterly meetings. In order to raise the profile of the charity and increase it’s recognition as a medical research body, I achieved significant national media coverage by piggybacking on national heart health debates and providing statements on behalf of the charity figureheads, including the national director and surgeons from the panel of directors. Show less