Armen Manukyan

Head of e-commerce at Russian Post
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU
Languages
  • English Full professional proficiency

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5.0

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Denis Klimochkin

I had a great pleasure to cooperate with Armen at OBI Company. During our day-to-day tasks, Armen proved himself as a specialist with a profound knowledge of the business, excellent analytical skills and high level of knowledge of digital marketing. Under his leadership were implemented several significant e-commerce projects for the Company. Also, Armen showed himself as highly responsible and dedicated person both in business and also in other fields of activity.

Dmitry Nikolaev

Armen is a personable individual that gets on well with those around him and always trying to find new ideas and approaches. He is focused and dedicated to producing his very best at all times. He has shown that he is able to deal with uncertainty and dislocation and I recommend him highly – he will not let you down!

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Experience

    • Transportation, Logistics, Supply Chain and Storage
    • 200 - 300 Employee
    • Head of e-commerce
      • Jan 2021 - Present

      - E-commerce P&L was optimised by reducing costs and setting up new businesses. - The National Russian store on Amazon in Germany was launched. - E-commerce P&L was optimised by reducing costs and setting up new businesses. - The National Russian store on Amazon in Germany was launched.

    • Head of government relations projects
      • Oct 2019 - Dec 2020

      - The company was included in the list of strategic organizations of the Russian economy, as well as in the list of domestic socially significant information resources. - I have launched joint projects with federal and regional authorities for e-commerce development. - Was received a residency in the Zelenodolsk priority development area. - The first investment protection and promotion agreement (SZPK) in Russia was concluded. - The company was included in the list of strategic organizations of the Russian economy, as well as in the list of domestic socially significant information resources. - I have launched joint projects with federal and regional authorities for e-commerce development. - Was received a residency in the Zelenodolsk priority development area. - The first investment protection and promotion agreement (SZPK) in Russia was concluded.

    • Wholesale Import and Export
    • 1 - 100 Employee
    • Head of digital services development
      • Feb 2017 - Sep 2019

      1) Five Russian pavilions were created on the largest e-commerce platforms of China, Vietnam and Japan, such as Tmall, JD, 1688, Lazada and Rakuten. - counterparties were found in all 3 countries; - the entire trade infrastructure for the sale of Russian products was prepared “from scratch”, namely: product range, legal issues, marketing, logistics, warehousing, payment acceptance, and so on. 2) More than 200 Russian companies in the B2B segment (Lukoil Int, Natura Siberica, United Confectioners, Unilever, Evalar, Iceberry, etc.), and more than 2,000 companies via the e-trading channels in the B2C segment were brought to international markets. 3) The following joint projects were launched: - with Alibaba Group, to sale Russian products through an online-infrastructure according to a flowchart that allows delivering goods to local buyers within one day; - with eBay, using which the Export Regions accelerator was launched in the Yaroslavl Region, Novgorod Region and Udmurtia – thanks to this, more than 150 local companies entered the international market; - with SAP, within which Russian suppliers get an opportunity to search and sell their products to foreign buyers through the SAP Ariba system. At the moment, more than 20,000 suppliers from Russia are registered in the system; - a joint project is being launched with Wildberries, Russia’s largest online store. As a result of the work performed, more than 10,000 domestic producers should have access to the European market. 4) A project on cooperation with 10 service-partners in providing international turn-key e-commerce services for Russian enterprises was established and successfully implemented. Show less

    • Russian Federation
    • Retail
    • 100 - 200 Employee
    • E-commerce Project Manager
      • Jul 2015 - Jan 2017

      - The business logic of a mobile application for e-trading and Scan&Go was developed in offline stores; - The business logic was developed and the AuchanPay payment system for one-click payment was implemented in the online store – this allows reducing 2.5 times the commission for online payments; - A transparent system of online analytics was implemented, and dashboards were set up to monitor omnichannel trading performance indicators; - A CRM system for keeping omnichannel track of customers was implemented; - Marketplace functionality was launched based on the Auchan online store; - The optimization of the interface of the online store for users was performed. The conversion of the online store was 1.8 times increased; the number of orders in the online store was increased by 137% during the year; - Search and connection of online services for conducting marketing activities; - A concept of “complementary product range” was developed and implemented for the Auchan online store. The product range of the online store was broadened by 113%. Show less

    • Germany
    • Retail
    • 700 & Above Employee
    • Internet analyst
      • May 2014 - Jul 2015

      - Technical design for the German division of OBI was created to upgrade the existing e-commerce site; - Business processes of online trading (the rationale for the use of existing warehouses, the logic of the delivery, payment, etc.) were described - A transparent system of online analytics was implemented, and dashboards were set up to monitor trading performance; - An online/offline strategy was developed to promote an e-commerce platform; a product range was defined; - The OBI Club portal was launched to increase customers’ loyalty; - Online marketing campaigns were developed, launched and improved. Show less

    • Russian Federation
    • Retail
    • E-commerce project manager
      • Nov 2012 - Apr 2014

      Several lighting equipment e-commerce projects were successfully launched and managed. All projects passed the breakeven point and became profitable. Several lighting equipment e-commerce projects were successfully launched and managed. All projects passed the breakeven point and became profitable.

    • Germany
    • Wholesale
    • 700 & Above Employee
    • E-commerce specialist
      • Apr 2012 - Oct 2012

      Were found and corrected many functional bugs on the e-commerce website, the interface was redesigned for the "Russian" user. The marketing strategy was adopted and successfully implemented and is ongoing. Were found and corrected many functional bugs on the e-commerce website, the interface was redesigned for the "Russian" user. The marketing strategy was adopted and successfully implemented and is ongoing.

    • Russian Federation
    • Venture Capital and Private Equity Principals
    • 100 - 200 Employee
    • Marketing specialist
      • Aug 2011 - Dec 2011

      Was organized Rusnanotech 2011 Forum. Number of Forum visitors was increased by 34% LFL to the previous year. Number of Forum paid visitors increased by 79% Was organized Rusnanotech 2011 Forum. Number of Forum visitors was increased by 34% LFL to the previous year. Number of Forum paid visitors increased by 79%

Education

  • Russian University of Economics named after G.V.Plekhanov
    Finance for not financiers
    2022 - 2022
  • The Russian presidential academy of national economy and public administration (RANEPA)
    Graduate School of Public Management
    2020 - 2021
  • Alibaba Global Digital Talent (GDT) institution
    E-commerce mentor
    2020 - 2020
  • Russian Management Academy
    Internet project manager
    2015 - 2016
  • Russian University of Economics named after G.V.Plekhanov
    Specialist, Information systems in economy
    2006 - 2011

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