Head of People Development

• Jan 2023 - Present

Estruturação da área de recursos humanos e seus subsistemas (operações, remuneração, desenvolvimento, business partir, cultura, engajamento e comunicação interna). A Farmtech é uma fintech voltada para o crédito digital do agronegocio com mais de 15 bilhões de crédito já concedido e em ritmo de expansão e fortalecimento de marca no mercado. Estruturação da área de recursos humanos e seus subsistemas (operações, remuneração, desenvolvimento, business partir, cultura, engajamento e comunicação interna). A Farmtech é uma fintech voltada para o crédito digital do agronegocio com mais de 15 bilhões de crédito já concedido e em ritmo de expansão e fortalecimento de marca no mercado.

Gerente de Employee Experience

• Sep 2022 - Dec 2022

Coordenadora de Employee Experience

• Feb 2022 - Oct 2022

Responsável pelos pilares de cultura, employee experience, engajamento, diversidade, comunicação interna e employer branding.

Coordinator I Internal Communications and Employer Branding

• Sep 2021 - Jan 2022

Consultora de Comunicação Interna

• Apr 2021 - Aug 2021

Event Planning Specialist

• Jun 2017 - Jul 2020

Corporate Communications Coordinator

• Mar 2016 - May 2017

Responsible for corporate communication, including brand management, internal and external communication, planning, and budget management. Rebranding, after acquisition by GrandVision Group. Strategic communication planning and development of KPI's. Structuring and coordination of communication planning to franchisees. Structuring of internal communication area, through an evaluation and focus on employer branding, employee value proposition and engagement. Responsible for corporate communication, including brand management, internal and external communication, planning, and budget management. Rebranding, after acquisition by GrandVision Group. Strategic communication planning and development of KPI's. Structuring and coordination of communication planning to franchisees. Structuring of internal communication area, through an evaluation and focus on employer branding, employee value proposition and engagement.

Founder

• Jan 2014 - May 2017

Branding consulting specialized in small and medium companies. Branding, market research, social media management, brand content. Projects developed to clients I'm many segments, such as food service, human resource consulting, fitness consulting, among others. Branding consulting specialized in small and medium companies. Branding, market research, social media management, brand content. Projects developed to clients I'm many segments, such as food service, human resource consulting, fitness consulting, among others.

Communications Coordinator

• Oct 2011 - Oct 2013

Responsible for the structuring of communication area in Brazil, aligned to the international holding. Development of strategic plan and budget. Structuring of branding and brand architecture, press, and public relations plan. Structuring of internal communication, development of the strategic plan focused on endobranding and organizational culture. Conducting of the change management's process during the company's restructuring, trough communication policies, ombudsman channel, and communication committee. Responsible for the structuring of corporate responsibility area, strategic planning, and volunteer projects. Show less

Communications Coordinator

• Jan 2010 - Oct 2011

Responsible for corporate communication. Retrofit of the brand, restructuring of the brand architecture, and the launch of a new brand. Development of the communication strategic plan during the acquisition's process of a new company by GRSA. Structuring of corporate responsibility area, trough the Uniethos diagnosis, strategic planning and coordination of social and volunteer projects. Restructuring of internal communication, committee and policies's development, welfare and life quality program. Show less

Marketing Analyst

• Aug 2008 - Jan 2010

Responsible for the start-up of the brand "Page Personnel" in Brazil. Coordination of the whole communication process, involving: brand's definition and positioning, market research, visual identity, communications materials, content production, training to the commercial area about the brand, developing strategic partnerships, events and conferences, public and press relations. In internal communications, the goal was to build the brand to the employees, alignment of speech, engagement, and proud to belong. Show less

Marketing Analyst

• Jul 2006 - Sep 2008

Responsible for advertisement, press relations, communication materials to each target, and event planning. Coordination of the visual merchandising at the point of sales and sales campaigns to increase revenue. (sell in and sell out). Involvement in the rebranding process, applying it in the communication materials, and visual merchandising. Responsible for advertisement, press relations, communication materials to each target, and event planning. Coordination of the visual merchandising at the point of sales and sales campaigns to increase revenue. (sell in and sell out). Involvement in the rebranding process, applying it in the communication materials, and visual merchandising.

Marketing Analyst

• Mar 2004 - Jan 2006

Responsible for marketing and communications of the premium product. Implementation of the new visual identity, communication material, campaigns, visual merchandising, event planning, public and press relations, marketing plan and budget control. Responsible for marketing and communications of the premium product. Implementation of the new visual identity, communication material, campaigns, visual merchandising, event planning, public and press relations, marketing plan and budget control.

Trade Marketing Intern

• Mar 2003 - Jan 2004

Responsible for the merchandising of products (OTC). Coordination of sales promotions, relationship actions to clients (B2B), sell in, and sell out actions. Analyze of ACNielsen results, commercial and training materials, event planning, and budget control. Responsible for the merchandising of products (OTC). Coordination of sales promotions, relationship actions to clients (B2B), sell in, and sell out actions. Analyze of ACNielsen results, commercial and training materials, event planning, and budget control.

Marketing Intern

• Mar 2002 - Mar 2003

Marketing and commercial support, event planning, sales report, communication materials. Marketing and commercial support, event planning, sales report, communication materials.