Lisette Garrity, CMP

Director of Meetings at National Association of Community Health Centers (NACHC)
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us****@****om
(386) 825-5501

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Taj Homayouni

Working on the same team with Lisette has been great! Her event planning knowledge is substantial, and our members reaped the benefits when attending our conferences under her logistical leadership. In particular, as I transitioned into a new role within our company, Lisette provided mentorship to me during a busy time of year, giving me tips, training me on certain event planning best practices, and being there to answer any event management questions I had. I absolutely recommend her.

J David R.

Lisette is a true professional and a pleasure to work with. Her extensive experience as a senior level global event management professional has proven to be very helpful in the planning of recent events and management of our clients' committee members. She recently executed a well-planned series of events in Warsaw, Poland for one of our clients under tight deadlines, during an extremely busy time (NATO Summit!) in the city. She worked with various vendors in Warsaw to make sure our events ran smoothly. This and other Metacred events have thrived under Lisette's logistical leadership and meeting planning. She anticipates needs, understands the big picture, takes care of all the details, and keeps things moving forward in a timely manner to meet and exceed expectations. I highly recommend her.

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Credentials

  • Certified Meeting Professional (CMP)
    Events Industry Council
    Jul, 2012
    - Nov, 2024

Experience

  • National Association of Community Health Centers (NACHC)
    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Director of Meetings
      • Jul 2021 - Present

      + Negotiated new AV vendor 3 year contract for $1.3M savings to association+ Negotiated Internet Clause inclusion in hotel contracts for $0.8M savings to association+ Increased Attendance at 2022 Conferences by 26%•Manage $8M+ yearly budget to maximize impact and return on investment, including tracking financial progress while identifying cost-savings opportunities.•Develop core events team to successfully execute events on the long-term strategic vision of the association, as well as support a growing, high-performance culture.•Deliver impactful presentations of event recommendations to internal stakeholders and executives, drive feedback/post-con discussions to ensure buy-in and enhance future events.•Lead team to collaborate with production teams and vendor partners to align objectives, strategies, and KPIs.•Serve as primary point of contact with hotels in contracting, planning and execution of the events to include recommending meeting sites based upon history, demographics, and budget, managing room blocks and attrition clauses.•Develop RFPs and negotiate contracts with service providers, to include audio visual suppliers, entertainment and decor providers, transportation companies, graphic designers, etc.

    • Deputy Director, Meetings Logistics and Housing
      • Jul 2018 - Jul 2021

      •Logistics and strategic program lead for all in-person, virtual and hybrid conferences.•Prepare, negotiate and review contracts for events to optimize NACHC’s legal and financial position. Ex. Negotiated major hotel chain multi-year contract, decreasing NACHC expenditure by $565,000+ over five years.•Collaborate with organization senior management on transitioning/pivoting in-person events to virtual events ensuring revenue profitability.•Prepare meeting specifications outlining audiovisual, room setups, and catering requirements for select site/hotel; Oversight of Run of Show documents for virtual/hybrid events working directly with virtual events platform producers.•Manage Events Team staff and work with cross-departmental staff to implement marketing efforts and create timely program content to drive attendance at events and increase sponsorship & exhibit sales.

  • Association for Healthcare Philanthropy
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Manager, Meetings and Event Services
      • Jan 2018 - Jul 2018

      • Overhauled the Meetings Department operating procedures to become top functioning. Managed budgets up to $1.7 million.

    • Meeting Services Manager
      • Nov 2016 - Jan 2018

      • Managed pre/onsite/post logistics for events ranging from 100 – 1,000 attendees.• Supervised Meetings Department staff.• Reported to Board of Directors, recommending event strategies to heighten the attendee experience at conferences.• Oversaw trade show programs, vendor relationships, contracting, and sponsorship fulfillments. • Developed budgets, reconcile bills post events, working closely with Accounting Department on all project financials. • Implemented tactical plans needed to achieve overall strategic goals and direction for all events.• Worked with volunteer conference planning committees to create the education content for events, managed speakers and their presentations.• Collaborated with marketing team to help design marketing plans for events incorporating association brand and conference specific themes.

  • Metacred, a Division of META Company
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Global Event Management Consultant
      • Feb 2014 - Sep 2017

      Worked with various organizations to execute their global events. Leveraged new technologies, strategies, and innovation to deliver value and unique experiences to clients and attendees. • Managed the start to finish logistics process for global events including budget creation and management, development of event marketing strategies and timelines, site selection, food and beverage, audio-visual and travel coordination, vendor management, onsite logistics lead, general service contractors, security, transportation, temp staff, post event financial reconciliation, etc. • Created all event marketing collateral (print/digital/social media), working with Communications Departments to brand each event successfully. • Using customer relationship management platforms, managed the registration process, developed and marketed mobile apps for key events, providing multiple avenues for social media use by attendees (Twitter, Facebook, LinkedIn), and created awareness of event subject matter and sponsoring organizations. • Developed partnerships with key client stakeholders/C-Suite Executives selling them sponsorships, exhibit space and Ads for events, surpassing budget goals. • Supervised staff, setting team priorities, project timelines and providing feedback to ensure the highest quality of event production.

  • American Cleaning Institute
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Manager of Meetings
      • May 2013 - Feb 2014

      Managed the logistics and marketing processes for Fortune 50 stakeholder events, handled budgets, tight deadlines, and communicated with senior level executives and multiple departments to achieve client satisfaction and increased attendance. • Created a segmented marketing campaign for international meetings, targeting specific clients in a customer relationship management database; used digital marketing platforms/techniques to reach this targeted audience base including Twitter, LinkedIn, Facebook, various RSS Feeds, meeting website lead magnet; attendance surpassed budget goals at this meeting by 8%. • Spearheaded social media sessions for international meetings.

  • Bostrom
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Membership and Marketing
      • Aug 2012 - May 2013

      Directed the membership development and engagement processes of four clients; created successful client engagement and retention plans, dues revenues growth strategies, and implemented crucial social media networking tactics to keep members engaged. Managed customer service staff and their use of customer relationship management software to best serve our clients. • Increased client retention by 4.3% as a result of creating/executing a targeted business development campaign. • Created a strategic marketing plan for a client, analyzing all current marketing channels, suggesting and implementing changes to these channels to increase member retention. Researched marketing platforms and suggested cost-effective improvements. • Acted as the key US liaison for a client whose headquarters transferred to Belgium for the purpose of international expansion; created a marketing campaign that pinpointed the value proposition of the US majority membership viewpoint, while keeping in mind new international membership perspectives.

  • American Statistical Association - ASA
    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Meeting Planner
      • Nov 2009 - Aug 2012

      Managed logistics for one city-wide national/international annual conference (6,000 attendees); managed all food and beverage planning (200 receptions over the course of 6 days); acted as the staff liaison to the conference planning committee comprised of 37 members to create the technical program (660 technical sessions) for the conference; managed over 3,000 session speakers and their abstracts; managed all logistics for smaller national/international conferences including contract negotiation, food and beverage planning, audio-visual contracting, budget creation, training staff, etc.; acted as Program Manager on key contracts; marketed each event. • Increased sponsorship revenue by 12% for a key conference by working with key government stakeholders, fine-tuning proposals and purchase orders. • Increased net income by 231% for an important conference, well surpassing CFO budget expectations. • Created marketing timelines and campaigns, working with Communications Department to effectively reach target audiences and draw awareness/increased attendance, increasing revenue for events planned.

  • Association Management Strategies, Inc.
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Program Manager (Membership & Events)
      • Oct 2008 - Oct 2009

      Successfully managed the association merger of three clients by creating and executing a membership operating plan and marketing plan; acted as liaison between the Executive Committee and association committees; marketed conferences, solicited sponsorships, exhibitors and created content for promotional materials; maintained a client website through a website management program; managed the quarterly client newsletter by gathering articles from committee members, and wrote/edited articles. •Increased exhibitors by 10% from prior year’s annual conference via direct call marketing campaigns and e-mail campaigns. •Worked with graphic designer on multiple marketing projects, fine-tuning brand awareness of clients, increasing member engagement with these clients

  • RTKL
    • United States
    • Architecture and Planning
    • 200 - 300 Employee
    • Project Coordinator
      • Oct 2007 - Oct 2008

      Managed projects in CRM database by creating custom items, reports and manipulating budgets; traveled to client sites to consult on projects; wrote reports detailing action items from client meetings, noting issues and updating the database accordingly. •Conducted a special project, creating a training manual for other Project Coordinators, collaborating with staff in other offices throughout the US. •Promoted to main client assist with Project Manager at client meetings. Managed projects in CRM database by creating custom items, reports and manipulating budgets; traveled to client sites to consult on projects; wrote reports detailing action items from client meetings, noting issues and updating the database accordingly. •Conducted a special project, creating a training manual for other Project Coordinators, collaborating with staff in other offices throughout the US. •Promoted to main client assist with Project Manager at client meetings.

  • HDA - Healthcare Distribution Alliance
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Administrator, Member Relations & Meetings
      • Feb 2006 - Oct 2007

      Managed the association membership awards program, recognizing members’ accomplishments in the pharmaceutical distribution industry; solicited sponsorships for conferences. •Sold sponsorships totaling over $400,000 for conferences – Ad spaces in pharmaceutical conference program books via direct call campaigns to targeted membership base. •Created a marketing campaign for association membership awards program to highlight the significance of this program, drawing awareness to it, and encouraging member submissions/nominations.

  • The Hyland Group
    • Hospitality
    • Sales Assistant
      • Feb 2004 - Jul 2005

      The Hyland Group – Acted as the main point of contact for various industry events, managing vendors to ensure all promotion blitzes were a success. Wrote quarterly production reports for retained bureaus, analyzing and summarizing leads generated and number of client sales inspections held for the purpose of developing and categorizing future sales efforts. Managed Springtime trade show block to optimize the company’s exhibiting efforts. •Achieved certification in Excel and wrote complex formulas for monthly lead tracking •Increased the size of Springtime booth block by engaging retained clients through various marketing avenues

Education

  • University of Maryland
    Bachelor of Arts (B.A.), Communication
    1999 - 2003

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