Experience

Social Thinking

• United States
• Individual and Family Services
• 1 - 100 Employee

• Chief Digital Officer

  • Aug 2014 - Present

  Drive growth through digital transformation. Lead digital strategy and execution to advance product development, consumer experiences and eCommerce. Continuous optimization of user experience, brand awareness & outreach, customer acquisition & retention. Inspire and lead cross-discipline teams, working collaboratively across the organization. - Created and launched our eLearning platform from the ground up, offering over 50 on demand and live stream courses for educators, clinicians and parents. - Lead growth of revenue, digital products and consumer awareness through e-commerce, SEO, Google Ads, and Social channels. - Drive acquisition, retention and conversion, with heavy analytics. Continuously evaluating product, UX and marketing campaigns against business goals and optimizing as needed. - Full stack management: Salesforce Marketing Cloud, Sitecore CMS, Absorb LMS, Microsoft Dynamics, IBM/Ustream Video Platform, Kissmetrics, Google Analytics, SEM Rush. Results - eCommerce sales Increase by as much as 122%, with consistent growth of 15%+ YOY - Grew customer database by over 200% - Social Media increases of Engagement by 1200+% and Reach of 650+% - Organic Search increase of 20%+ YOY - Google Ads ROI 300%+ Show less



Independant Consultant

• Greater Los Angeles Area

• Digital Product Strategy & Development Consultant for Disney & Others

  • Jan 2009 - Jul 2014

  Managed digital strategy, product development & delivery for Walt Disney Studios, Silicon Beach Media, Alfred Music Publishing, and Urban Fox Studios. Silicon Beach Media | Director of Product | Aug 2012 – Jul 2014 Responsible for product concepts, positioning, and launch of mobile games on Google Play and App Store: Ball Buster, Noah’s Ark Animal Rescue, Strike it Rich, and Space Sports. - Reached #1 in Sports App Category with a 4-Star Rating. - Top 3 Free Kids Games Category. - Time to market from concept phase: 16 weeks Walt Disney Studios | Marketing & Technology Manager | Aug 2011 – Aug 2012 - Product development and management for a research and analytics portal resulting in expected cost-savings of over $1MM. - Managed creation of wireframes, functional requirements, and visual design. - Responsible for leading the development and testing teams through product delivery. Urban Fox Studios | Director of Product | Jan 2009 – Aug 2012 - Managed design, requirements and timelines for several websites, games and apps for iPhone, iPad and Android. - Managed development and launch of Choose Your Own Adventure eBooks, which have sold over 250 million worldwide. Alfred Music Publishing | Digital Product Director| Jan 2009 – May 2012 - Set objectives, digital strategy, functionality and delivery of all digital products: web & app store. - Managed product design and development of the company’s website, which resulted in a 300% sales increase and won “website of the year” award from industry leaders. - Managed the eBook development process resulting in over $1MM in iBooks & Amazon sales. - Conceptualized and managed the development and launch of several mobile apps on Google Play & App Store. Apps were ranked in the Top 10 for their respective categories. Show less



JumpStart Games

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director, Digital Product Management

  • Jul 2006 - Jan 2009

  Responsible for transforming CD-rom based games to an online digital experience. From product positioning, development and launch of various e-commerce and gaming websites, including Jumpstart.com, Knowledge Adventure’s flagship subscription-based online virtual world. - Worked directly with the executive team to set company and product strategy for Knowledge Adventure’s e-commerce products and games - Defined product positioning, product functionality and marketing communication objectives for all e-commerce products and games - Managed the entire product lifecycle from inception to launch and ensured projects were delivered on time and within budget Show less



Movielink / Blockbuster

• Director, Program Management Office

  • Nov 2002 - Jun 2006

  Responsible for ensuring all video on demand (VOD) engineering projects were developed to spec, on schedule, and project objectives were met. Provided leadership and oversight to resolve resource conflicts, optimize utilization and ensure delivery of all project milestones. - Built the Program Management Office division from the ground up, managed and established departmental processes - Managed project development life-cycle from inception to launch; from defining the scope of our VOD projects through implementation - Responsible for communication, tracking and reporting on all projects to all divisions: Product Development, Engineering, and Marketing. Show less



Viant

• Insurance
• 100 - 200 Employee

• Sr. Functional Analyst

  • Nov 1999 - Nov 2002

  Managed the software requirement definition, testing and training phases for one of Viant’s largest clients: Sony Pictures. Sony partnered with Paramount and Warner Bros for a joint venture named Movielink, which provided downloadable movies over the web. Think Netflix - but way before it's time :-). Movielink was later sold to Blockbuster. The requirement definition phase included defining business and functional requirements, use cases, wireframes and usability factors for a brand new website and business model for Sony Pictures. - Managed the Quality Assurance testing process for a multi-million dollar website that was delivered to the client without any Critical or High bugs - Managed teams ranging from 5-10 developers to ensure the software was developed in adherence to the defined functional requirements and project scope - Rated in the top 30% for company performance in 2000 & 2001 Show less



Mobile Automation

• Assistant Manager, MARCOM & Event Planning

  • May 1998 - Nov 1999

  Assisted with marketing plan implementation, ensuring marketing efforts were effective and optimized and created brand awareness. Developed event strategies to support corporate brand. Managed international reseller and partner relations. Managed press and analyst contacts. * Created brand awareness through managing 5-10 events per year * Managed company and product news through several press and analyst contacts Assisted with marketing plan implementation, ensuring marketing efforts were effective and optimized and created brand awareness. Developed event strategies to support corporate brand. Managed international reseller and partner relations. Managed press and analyst contacts. * Created brand awareness through managing 5-10 events per year * Managed company and product news through several press and analyst contacts