Experience

Hitotsubashi ICS (Hitotsubashi University Business School)

• Japan
• Higher Education
• 1 - 100 Employee

• MBA Candidate

  • Sep 2023 - Present



Beijing Mind Body Health Technology Co., Ltd.

• Beijing, China

• Co-Founder

  • Aug 2022 - Present

  Initially, LifeAfterCancer (LAC) emerged as a social media account, curated by Michelle, with the primary objective of disseminating expert insights and firsthand experiences on cancer survivorship from the perspectives of medical professionals, patients, and supportive friends. Operating on a part-time basis, Michelle's dedication led LAC to achieve success, amassing a devoted following of thousands. In 2022, Michelle embarked on a new endeavor, co-founding "Mind Body" Health Management alongside her close friend, a Doctor specializing in Oncology. Together, they transformed the cancer survivorship model into a commercially viable concept, with the aim of extending its reach to a broader audience and making a meaningful impact on more individuals. Show less



Starpony

• United States
• Retail
• 1 - 100 Employee

• Marketing Consultant

  • Apr 2022 - Nov 2022

  Starpony is a toy retail company focused on U.S and Europe. Michelle built a team of influencer marketing from scratch, and steered influencer marketing projects in the United States, enhanced the visibility and reputation of the plush toy products and boosted sales to record levels. Michelle also oversaw the development of potential brand distributors in North American and European from scratch and achieved successful trial sales in offline channels. Starpony is a toy retail company focused on U.S and Europe. Michelle built a team of influencer marketing from scratch, and steered influencer marketing projects in the United States, enhanced the visibility and reputation of the plush toy products and boosted sales to record levels. Michelle also oversaw the development of potential brand distributors in North American and European from scratch and achieved successful trial sales in offline channels.



Huya

• Investment Management
• 1 - 100 Employee

• Marketing Director

  • Mar 2019 - Nov 2022

  Huya is a game livestreaming company, the Chinese equivalent of Twitch. While Michelle worked there, she led a series of marketing growth projects, including an e-sports livestreaming show on Huya featuring celebrities. This highly popular show attracted over five million new users to the Huya platform. Michelle also started Huya AI's branding initiatives and helped the company get exposure in the technology industry by organizing events like the "LiveTech Technology Conference" and taking part in academic conferences like CVPR and ICCV. Major international branding activities were carried out by Michelle at LOL Worlds, CNBC interviews, the MIT business forum, the streamers' tour in the United States, and others. Show less



Beijing Culture and Technology Integration Funds

• Beijing, China

• Investment Manager

  • Jun 2017 - Aug 2018

  At Beijing Cultural and Technology Integration Funds, a municipal fund focused on culture and technology industry, Michelle spearheaded the formation and official registration of the private investment fund. She skillfully navigated stakeholder networks and assumed responsibility for comprehensive industry research aimed at pinpointing promising investment prospects. Her role also encompassed the meticulous evaluation of investment initiatives, culminating in the delivery of insightful feasibility reports. Show less



China Resources Coal Holdings Co., Ltd.

• China
• Mining

• Information Technology Consultant

  • Jul 2013 - Jun 2017

  Michelle began her career journey at China Resources (CR), a prominent Chinese state-owned enterprise with diverse business holdings. Her tenure at CR began as a management trainee, during which she actively contributed to significant IT consulting endeavors spanning multiple sectors, encompassing real estate, consumer goods, and pharmaceuticals. Michelle began her career journey at China Resources (CR), a prominent Chinese state-owned enterprise with diverse business holdings. Her tenure at CR began as a management trainee, during which she actively contributed to significant IT consulting endeavors spanning multiple sectors, encompassing real estate, consumer goods, and pharmaceuticals.