Paula Herrera Guarino

Sr. Bilingual Marketing Analyst at PACCAR Parts
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, Stati Uniti d'America, US

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Credentials

  • Foundations of User Experience (UX) Design
    Google
  • Foundations of User Experience (UX) Design
    Google
  • Certificate in Strategic Marketing
    University of Washington
  • List Grow v2: The Ultimate MailChimp Email Marketing Course
    StackSkills
  • Google Ads for Beginners
    StackSkills
  • Facebook Ads Mastery Blueprint - Beginner to Expert in 2020
    StackSkills
  • Google Ads Display Certification
    Google

Experience

    • United States
    • Truck Transportation
    • 500 - 600 Employee
    • Sr. Bilingual Marketing Analyst
      • lug 2022 - - Presente

    • Director of Strategy and Communications
      • mar 2017 - dic 2017

      -Responsible for developing communication strategies and executing programs to communicate objectives throughout the organization. Including the creation of Communication manuals for each program, management of social media networks and offline media. -Develop internal publications such as newsletters, releases, email announcement planned publications, on-line, intranet, video, special projects and assignments. -Develop branding initiatives, internal communications and external media. -Responsible for developing communication strategies and executing programs to communicate objectives throughout the organization. Including the creation of Communication manuals for each program, management of social media networks and offline media. -Develop internal publications such as newsletters, releases, email announcement planned publications, on-line, intranet, video, special projects and assignments. -Develop branding initiatives, internal communications and external media.

    • Communications Consultant
      • giu 2016 - dic 2016

      Maintain records of media coverage and collate analytics and metrics.Collaborate with management to develop and implement an effective communications strategy based on the target (such a communities enrolled on the program) Establish and maintain effective relationships with communities and maintain a database Maintain records of media coverage and collate analytics and metrics.Collaborate with management to develop and implement an effective communications strategy based on the target (such a communities enrolled on the program) Establish and maintain effective relationships with communities and maintain a database

    • Communications Assistant
      • mar 2015 - giu 2015

      Provided Support in conducting educational workshops in communication.Responsible for Creating and publishing content, brainstorming ideas and developing newsletters. Provided Support in conducting educational workshops in communication.Responsible for Creating and publishing content, brainstorming ideas and developing newsletters.

Education

  • University of Washington
    Strategic Marketing, Marketing
    2021 - 2022
  • Bellevue College
    Business/Corporate Communications, Course
    2019 - 2019
  • Universidad de La Sabana
    Social Communicator and Journalist, Communication and Media Studies
    2011 - 2016
  • Universidad de La Sabana
    Certified, Communications and Marketing
    2015 - 2015
  • University of Washington
    Certificate in Strategy Marketing, Marketing
    -

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