Paula Herrera Guarino
Sr. Bilingual Marketing Analyst at PACCAR Parts- Claim this Profile
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Bio
Credentials
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Foundations of User Experience (UX) Design
Google -
Foundations of User Experience (UX) Design
Google -
Certificate in Strategic Marketing
University of Washington -
List Grow v2: The Ultimate MailChimp Email Marketing Course
StackSkills -
Google Ads for Beginners
StackSkills -
Facebook Ads Mastery Blueprint - Beginner to Expert in 2020
StackSkills -
Google Ads Display Certification
Google
Experience
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PACCAR Parts
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United States
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Truck Transportation
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500 - 600 Employee
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Sr. Bilingual Marketing Analyst
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lug 2022 - - Presente
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Director of Strategy and Communications
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mar 2017 - dic 2017
-Responsible for developing communication strategies and executing programs to communicate objectives throughout the organization. Including the creation of Communication manuals for each program, management of social media networks and offline media. -Develop internal publications such as newsletters, releases, email announcement planned publications, on-line, intranet, video, special projects and assignments. -Develop branding initiatives, internal communications and external media. -Responsible for developing communication strategies and executing programs to communicate objectives throughout the organization. Including the creation of Communication manuals for each program, management of social media networks and offline media. -Develop internal publications such as newsletters, releases, email announcement planned publications, on-line, intranet, video, special projects and assignments. -Develop branding initiatives, internal communications and external media.
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Communications Consultant
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giu 2016 - dic 2016
Maintain records of media coverage and collate analytics and metrics.Collaborate with management to develop and implement an effective communications strategy based on the target (such a communities enrolled on the program) Establish and maintain effective relationships with communities and maintain a database Maintain records of media coverage and collate analytics and metrics.Collaborate with management to develop and implement an effective communications strategy based on the target (such a communities enrolled on the program) Establish and maintain effective relationships with communities and maintain a database
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Communications Assistant
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mar 2015 - giu 2015
Provided Support in conducting educational workshops in communication.Responsible for Creating and publishing content, brainstorming ideas and developing newsletters. Provided Support in conducting educational workshops in communication.Responsible for Creating and publishing content, brainstorming ideas and developing newsletters.
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Education
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University of Washington
Strategic Marketing, Marketing -
Bellevue College
Business/Corporate Communications, Course -
Universidad de La Sabana
Social Communicator and Journalist, Communication and Media Studies -
Universidad de La Sabana
Certified, Communications and Marketing -
University of Washington
Certificate in Strategy Marketing, Marketing