Experience

XUL - Agencia de Impacto Consciente

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Digital Marketing Specialist

  • Mar 2020 - Present

  España XUL is a creative agency founded in 1996 that provides sustainable solutions for its clients. We help their brands, products, services, and values grow within their market and expand themselves, building relationships between them and the consumers. Our identity is fundamentally built out of our social responsibility, which aims to contribute to change through innovation. By having our own Social Foundation, we invest a percentage of our profit in projects that encourage social… Show more XUL is a creative agency founded in 1996 that provides sustainable solutions for its clients. We help their brands, products, services, and values grow within their market and expand themselves, building relationships between them and the consumers. Our identity is fundamentally built out of our social responsibility, which aims to contribute to change through innovation. By having our own Social Foundation, we invest a percentage of our profit in projects that encourage social consciousness. My main role here at XUL, as a Senior Digital Marketing Specialist, and leading a team of three, is to coordinate all things marketing related for the Andalucía es Digital project, in the Business area, for the Consejería de Transformación Económica, Industria, Conocimiento y Universidades of Junta de Andalucía, part of Gobierno de España. Show less



Cohosting.io

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2018 - Mar 2020

  Sevilla Area, Spain Cohosting is the first Intelligent Cross-selling platform for hospitality professionals. We allow hotels and other accommodations to automate, optimise and maximise this revenue stream.



Nattule

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2017 - Apr 2018

  Sevilla Area, Spain Nattule is a platform where you can find and book ecotourism and sustainable tourism experiences in natural spaces offered by local experts all over the world. Managing a team of seven and reporting directly to the CEO, I work alongside my team to define and execute all the different strategies for our main marketing channels, emphasizing UX, lead acquisition, content marketing, SEO, SEM, Affiliate Marketing, Social Media and Email Marketing.



Meetup

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Co-organizer Barcelona Wordpress & Marketing Meetup

  • Mar 2017 - Dec 2017

  Barcelona Area, Spain I'm co-organizer of the "Barcelona WordPress & Marketing" meetup group. We help and inspire new and not-so-new entrepreneurs scale their businesses online, with a deep focus on digital marketing and Wordpress technology. Would you like to join us? Clic in the image below!



Printsome

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Project Manager

  • Jan 2017 - Mar 2017

  Barcelona Area, Spain My last project at Printsome, I was in charge of designing the whole Marketing Strategy for the redesign of the blog. We created a brand new user acquisition plan, implemented a geotargeting lead generation strategy to be able to show targeted content to potential customers anywhere in the world and worked on an optimised User Experience. I managed a team of 5 on this project, a graphic designer, two developers and a copywriter. We finished the project on time and managed to reduce the… Show more My last project at Printsome, I was in charge of designing the whole Marketing Strategy for the redesign of the blog. We created a brand new user acquisition plan, implemented a geotargeting lead generation strategy to be able to show targeted content to potential customers anywhere in the world and worked on an optimised User Experience. I managed a team of 5 on this project, a graphic designer, two developers and a copywriter. We finished the project on time and managed to reduce the final estimated cost by 7%. After everything I had done at Printsome in the last two years, it felt like it wasn’t a challenge for me to come to work. I couldn’t feel excited about new things and there weren’t any more actions or meaningful tasks for me to take.

• Content Manager

  • Mar 2016 - Mar 2017

  Barcelona Area, Spain In my second year at Printsome I got promoted to content manager and began managing a team of 4 (two content editors, a graphic designer and a developer) reporting directly to the HoM. In less than a year, I managed to increase organic rankings through content marketing by 500% and also increased lead generation (for a potential revenue of more than 500K) by 50%. We went from 10 employees to 20 in the next 12 months and managed to increase total revenue for the company from 500K to 800K in 2016.

• Digital Marketing Jr Executive

  • Apr 2015 - Feb 2016

  Barcelona y alrededores, España I got appointed to work at this new start-up based in Barcelona, Spain. I joined the company when we were just 5 employees and helped growing it from there to a company of more than 10 and that generated more than 500K in revenue in our first year. Particularly I helped setting up the marketing department and the overall marketing strategy for the whole business. We first revised the structure of the website and built specific campaigns.



Weblogs SL

• Freelance - Content Editor

  • Nov 2013 - Dec 2014

  London, United Kingdom After offering social media services as a freelancer and finishing a master in Online Marketing I decided to move to London and continue growing my portfolio. I collaborated with a website called Weblogs, I created and curated content for them to publish in several websites, mainly related to marketing, highlighting the omnipresent Data Analysis Agency Zenith. I began as a freelance writer but soon became Content Editor. Apart from finding new talent, I had to come up with the different… Show more After offering social media services as a freelancer and finishing a master in Online Marketing I decided to move to London and continue growing my portfolio. I collaborated with a website called Weblogs, I created and curated content for them to publish in several websites, mainly related to marketing, highlighting the omnipresent Data Analysis Agency Zenith. I began as a freelance writer but soon became Content Editor. Apart from finding new talent, I had to come up with the different content calendars and brief other freelancers about their individual jobs. Show less



Equipo Verne

• Spain
• Advertising Services
• 1 - 100 Employee

• Freelance - Social Media - UD Las Palmas

  • Apr 2013 - Jun 2013

  Las Palmas De Gran Canaria Area, Spain After finishing my internship at Canarias 7, being only 20, I decided I wanted to start building my own portfolio. At that time, I had helped a few local businesses grow online, specialising myself on Social Media Ads. I grew an interesting portfolio of projects highly related to sports, pointing out a double collaboration that I did with the professional Spanish Football Club, UD Las Palmas. Back in the days, UD Las Palmas was still in second division and struggled to get… Show more After finishing my internship at Canarias 7, being only 20, I decided I wanted to start building my own portfolio. At that time, I had helped a few local businesses grow online, specialising myself on Social Media Ads. I grew an interesting portfolio of projects highly related to sports, pointing out a double collaboration that I did with the professional Spanish Football Club, UD Las Palmas. Back in the days, UD Las Palmas was still in second division and struggled to get “abonados”, hence why they decided to run a special campaign called “Friends”. Simply put, if you got your season ticket last year and bring two new people to get theirs for the new season, yours will be free. Taking advantage of social media, we built a page that would put together these people even if they weren’t really friends. They would split the discount so everyone wins. Although this wasn’t the only reason, the campaign was a huge success, people responded extremely well and the club managed to increase their “abonados” by 5% compared to the previous season. Special thanks to A&D Productions, the agency that put me in touch with most of my clientes at the time. Show less



Canarias7

• Spain
• Newspaper Publishing
• 1 - 100 Employee

• Marketing Department - INFORMACIONES CANARIAS, SA

  • Sep 2012 - Apr 2013

  Las Palmas De Gran Canaria Area, Spain I began my online career in marketing with an internship at the most read newspaper in the Canary Islands. At a company of 300, I collaborated with both offline and online marketing actions. Alternatively, I developed a marketing strategy when I was just 19 that aimed to set and push the brand to be the most important online newspaper regionally. Although I managed to present my strategy to the board, they ended up rejecting it under the impression than the online panorama was something… Show more I began my online career in marketing with an internship at the most read newspaper in the Canary Islands. At a company of 300, I collaborated with both offline and online marketing actions. Alternatively, I developed a marketing strategy when I was just 19 that aimed to set and push the brand to be the most important online newspaper regionally. Although I managed to present my strategy to the board, they ended up rejecting it under the impression than the online panorama was something with no future. The believed the paper crisis was just temporary. Five years later, another brand new newspaper has taken over the online scene and surpassed more traditional, almost emblematic businesses for the elderly. Show less