Experience

Tampa Bay Partnership

• United States
• Public Policy Offices
• 1 - 100 Employee

• Senior Director of Strategic Communications

  • Apr 2022 - Present

  Tampa, Florida, United States • Create and execute the organizations communications strategic plan and budget. • Analyze performance, develop KPIs, set goals and created content calendars for multiple channels. o Developed social media strategy, calendars, and content, increased followers by 11% in 7 months. o Generated an engagement rate of 12.322. (22,117 unique impressions, 1,176 reactions, 47 comments, 33 shares across 77 posts) o Achieved 17.56% conversion (views to reads) on Issuu research,… Show more • Create and execute the organizations communications strategic plan and budget. • Analyze performance, develop KPIs, set goals and created content calendars for multiple channels. o Developed social media strategy, calendars, and content, increased followers by 11% in 7 months. o Generated an engagement rate of 12.322. (22,117 unique impressions, 1,176 reactions, 47 comments, 33 shares across 77 posts) o Achieved 17.56% conversion (views to reads) on Issuu research, averaging 9:21 o Executed communications strategies to drive 465 downloads of prominent research reports via Issuu and the Partnership's website. • Wrote and disseminated advocacy and thought-leadership communications pieces to help advance regional priorities. o Influenced the success of nearly $10M in federal funding to advance regional transportation through advocacy of the CRISI grant for Brightline Trains. o Helped advance the GasWorx Master Plan through Tampa City Council and into Phase 1 of development. o Helped the City of Tampa obtain $1.75 million from the USDOT to establish a Regional Infrastructure Accelerator. • Secured 54 earned media opportunities for Tampa Bay Partnership leadership, Board members and Task Force/Work Group leaders, including video and print interviews, and publication of Op Eds. • Manage and support marketing needs for focus groups, omni-channel campaigns, and grant applications. • Build and maintain rapport with the Tampa Bay Partnership’s investors. (CEOs, Presidents or Executive Directors who represent nearly 80,000 jobs across the 8-county region.) • Rebranded and modernized the Tampa Bay Partnership's website, incorporating Google Analytics to track key communications KPIs, set annual goals, and drive strategic improvements. • Created 45 presentations to distribute research to educate ad inspire decision makers throughout the region. Show less



Foundation for a Healthy St. Petersburg

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Director Of Strategic Communications

  • Jan 2022 - Apr 2022

  St Petersburg, Florida, United States

• Senior Manager of Strategic Communications

  • Dec 2020 - Jan 2022

  St Petersburg, Florida, United States

• Communications Manager

  • Dec 2019 - Dec 2020

  Tampa/St. Petersburg, Florida Area • Assist in developing and executing a comprehensive marketing, communications and events strategic plan that advances strategic goals of the organization. • Complete mutli-channel analysis to set benchmarks, inform future KPIs and engagement strategy for social media, email communications, website and more. • Manage multi-channel projects across teams, staff and contractors. Liaison and project manager for photographers, graphic design and PR firms. • Write and distribute media… Show more • Assist in developing and executing a comprehensive marketing, communications and events strategic plan that advances strategic goals of the organization. • Complete mutli-channel analysis to set benchmarks, inform future KPIs and engagement strategy for social media, email communications, website and more. • Manage multi-channel projects across teams, staff and contractors. Liaison and project manager for photographers, graphic design and PR firms. • Write and distribute media advisories, press releases and facilitate crisis communication implementation. • Develop and manage communications processes, editorial and social calendars, organizational structures and guides and templates. • Re-brand, design and develop websites for three entities; manage and maintain content.



USF St. Petersburg

• United States
• Higher Education
• 100 - 200 Employee

• Interim Assistant Director of Undergraduate Programs

  • May 2019 - Dec 2019

  Tampa/St. Petersburg, Florida Area - Increased scholarship application conversions from 56% to 94%; increased campaign engagement by 156% in 5 days. -Utilized conditional logic to unite 5 sets of stakeholders through 4 pathways. Automation and coded responses will allow us to reduce 19 internal (backend) steps down to 6. - Develop departmental policies and procedures - Supervise and cross-train 3 staff members - Build and maintain community and university wide partnerships - Strategize and implement initiatives… Show more - Increased scholarship application conversions from 56% to 94%; increased campaign engagement by 156% in 5 days. -Utilized conditional logic to unite 5 sets of stakeholders through 4 pathways. Automation and coded responses will allow us to reduce 19 internal (backend) steps down to 6. - Develop departmental policies and procedures - Supervise and cross-train 3 staff members - Build and maintain community and university wide partnerships - Strategize and implement initiatives related to professional development, career placement and student success - Lead a team of 5

• Marketing and Communications Officer

  • Jan 2017 - Dec 2019

  Tampa/St. Petersburg, Florida Area ▪ Project management of 5+ large scale campaigns (design workflow, communicate quality standards and expectations, met deadlines and stayed in, or under budget.) ▪ Developed 702 marketing materials including concept, graphic design, and publishing of such materials. ▪ Photographed 123 sessions in 12 months including VIP, award recipients, students and events for use in digital promotions, educational resources, web, social and University publications. ▪ Maintain and edit 30+… Show more ▪ Project management of 5+ large scale campaigns (design workflow, communicate quality standards and expectations, met deadlines and stayed in, or under budget.) ▪ Developed 702 marketing materials including concept, graphic design, and publishing of such materials. ▪ Photographed 123 sessions in 12 months including VIP, award recipients, students and events for use in digital promotions, educational resources, web, social and University publications. ▪ Maintain and edit 30+ Kate Tiedemann College of Business webpages, including 11 pages from scratch. ▪ Led campaign strategy, implementation and data analysis for 24+ campaigns. ▪ Independently, and with a team, crafted 23 video pieces for the advancement of the college. ▪ Developed 11 new processes to increase efficiency. ▪ Communications liaison between Kate Tiedemann College of Business and central USFSP Marketing Communications, KTCOB and community partners, and KTCOB and current/prospective students. ▪ Lead a team of 2.

• Internship Coordinator | Program of Accountancy

  • Aug 2015 - Jan 2017

  St. Petersburg, FL Employer Relations | Networking | Process Improvement | Recruitment | Career Services ▪ Facilitate meaningful, efficient and effective internship experiences for students and employers ▪ Build and maintain community partnerships ▪ Career services for students: resume and cover letter assistance, professional branding for social media, head shots, mock interviews, salary negotiation etc. ▪ Re-brand and modernize the Program of Accountancy ▪ Create informational… Show more Employer Relations | Networking | Process Improvement | Recruitment | Career Services ▪ Facilitate meaningful, efficient and effective internship experiences for students and employers ▪ Build and maintain community partnerships ▪ Career services for students: resume and cover letter assistance, professional branding for social media, head shots, mock interviews, salary negotiation etc. ▪ Re-brand and modernize the Program of Accountancy ▪ Create informational materials, recruitment brochures, illustrations, photographs, animations and web site content

• Visiting Academic Program Specialist

  • Apr 2015 - Aug 2015

  Tampa/St. Petersburg, Florida Area Graphic Design | Web Design | Wordpress | Networking | Process Improvement | Organization | Clerical | ▪ Assist in successfully reaching, and surpassing standards outlined in the TEAm Grant. ▪ Re-brand and modernize the Program of Accountancy ▪ Create informational materials, recruitment brochures, illustrations, photographs, animations and web site content ▪ Increase recruitment, and improve retention. ▪ Streamline internship… Show more Graphic Design | Web Design | Wordpress | Networking | Process Improvement | Organization | Clerical | ▪ Assist in successfully reaching, and surpassing standards outlined in the TEAm Grant. ▪ Re-brand and modernize the Program of Accountancy ▪ Create informational materials, recruitment brochures, illustrations, photographs, animations and web site content ▪ Increase recruitment, and improve retention. ▪ Streamline internship process and generate opportunities for students. ▪ Serve as the first line of contact for inquiries from students and area business leaders about internships and career services for the Kate Tiedemann College of Business.



Tide the Knot Beach Weddings

• Administrator

  • Apr 2014 - Mar 2015

  Tampa/St. Petersburg, Florida Area Process Improvement | Customer Service | Website Administrator | Social Media | Graphic Design | Quality Control for Content | Event Management | Networking | Clerical Duties Tide the Knot Beach Weddings is a rising star in the Tampa Bay Wedding Planning scene. Established in 2008, they now serve 275+ couples annually. Local, national and global clientele. ▪ Liaison between the owners, staff and clients. ▪ Supervised and supported 9 employees for timely delivery of images… Show more Process Improvement | Customer Service | Website Administrator | Social Media | Graphic Design | Quality Control for Content | Event Management | Networking | Clerical Duties Tide the Knot Beach Weddings is a rising star in the Tampa Bay Wedding Planning scene. Established in 2008, they now serve 275+ couples annually. Local, national and global clientele. ▪ Liaison between the owners, staff and clients. ▪ Supervised and supported 9 employees for timely delivery of images, contracts and videos. ▪ Improved efficiency of internal processes. ▪ Increased social media audience by over 200% in under 9 months. ▪ Helped obtain 150+ positive reviews. ▪ Created and updated website copy, video, and photographs. ▪ Assisted with interviewing, and selecting new administrative and creative staff. ▪ Designed work flow and training materials for new hires.

• Photographer

  • Oct 2013 - Dec 2014

  Tampa/St. Petersburg, Florida Area Photography | Off Camera Flash | Visual Story Telling | Event Management | Customer Service | Team Player Tide the Knot Beach Weddings is a rising star in the Tampa Bay Wedding Planning scene. Established in 2008, they now serve 275+ couples annually. Local, national and global clientele. ▪ Established comfort and rapport with clients the day of their wedding session. ▪ Photographed diverse couples and families. ▪ Event management with a team of 2-6. ▪ Quickly cross… Show more Photography | Off Camera Flash | Visual Story Telling | Event Management | Customer Service | Team Player Tide the Knot Beach Weddings is a rising star in the Tampa Bay Wedding Planning scene. Established in 2008, they now serve 275+ couples annually. Local, national and global clientele. ▪ Established comfort and rapport with clients the day of their wedding session. ▪ Photographed diverse couples and families. ▪ Event management with a team of 2-6. ▪ Quickly cross trained to work both in the field and in the office as an administrator.



Three Fish Fiesta

• CEO | Wedding & Portrait Photographer, Story Maker

  • Jan 2008 - Mar 2014

  Tampa/St. Petersburg, Florida Area CEO | Photography | Studio Lighting | Graphic Design | Writing | Visual Story Telling | Event Management | Customer Service | Social Media | Web Administrator | Wordpress ▪ 6+ years managing strategy, outreach and production as CEO ▪ Photographed 12-20 sessions each year; events, lifestyle portraits, and weddings. ▪ Interviewed each client to create authentic images and written stories. ▪ Maintained social media and website design content. ▪ Worked as a team with 8­-12… Show more CEO | Photography | Studio Lighting | Graphic Design | Writing | Visual Story Telling | Event Management | Customer Service | Social Media | Web Administrator | Wordpress ▪ 6+ years managing strategy, outreach and production as CEO ▪ Photographed 12-20 sessions each year; events, lifestyle portraits, and weddings. ▪ Interviewed each client to create authentic images and written stories. ▪ Maintained social media and website design content. ▪ Worked as a team with 8­-12 vendors per event to plan and execute client timelines. ▪ Designed and instructed photography courses for Pinellas County School Board middle schools, specifically groups of 10-15 ESOL students. Incorporated pop culture, science and art into the curriculum including: the science of sight, compositional techniques, and visual story making. Show less



University of Florida

• United States
• Higher Education
• 700 & Above Employee

• Office Assistant & Photographer | College of Engineering

  • Jan 2008 - May 2012

  Gainesville, Florida Area Photography | Published Works | Higher Education | Customer Service | Clerical ▪ Published photographic content in "The Florida Engineer"​, "Florida"​, and "UF Today". ▪ Built and maintained positive relationships with students, staff and faculty. ▪ Updated and improved the image of the College of Engineering through a 3-month re-branding project centered around photographing technical resources, buildings, faculty and staff.