Lucy Miller
Market Manager - Europe & UK at MADRE MEZCAL- Claim this Profile
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Bio
Experience
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MADRE MEZCAL
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United States
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Food and Beverage Services
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1 - 100 Employee
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Market Manager - Europe & UK
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Aug 2023 - Present
London, England, United Kingdom
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Brewgooder
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Brand Manager
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Jul 2022 - Jul 2023
Glasgow, Scotland, United Kingdom Reporting directly to the Co-Founders, I was responsible for Brewgooder’s marketing and communications strategy to drive our brand awareness, product trial and community growth in the UK. This involved planning and delivering week to week brand activity across the optimal elements of the marketing mix, as well as working on and coordinating seasonal ‘burst’ and collaboration campaigns that supported the growth objectives across the brand's key sales channels. - Creating and implementing… Show more Reporting directly to the Co-Founders, I was responsible for Brewgooder’s marketing and communications strategy to drive our brand awareness, product trial and community growth in the UK. This involved planning and delivering week to week brand activity across the optimal elements of the marketing mix, as well as working on and coordinating seasonal ‘burst’ and collaboration campaigns that supported the growth objectives across the brand's key sales channels. - Creating and implementing annual brand plans to grow - Maximising current and future opportunities through brand advocacy - Support sales through E-commerce platform - Execution of product innovation and collaborations - Management of annual marketing budget Show less
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Events & Advocacy Manager
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Jun 2020 - Jul 2022
Paris, Île-de-France, France
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Brand Ambassador - Single Malts
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Jul 2018 - Jul 2020
Paris Area, France
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Ubiquitous Chip
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United Kingdom
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Hospitality
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1 - 100 Employee
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Bartender & Sommelier
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Sep 2017 - Jul 2018
Glasgow, United Kingdom
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Quinta da Pacheca
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Portugal
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Beverage Manufacturing
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1 - 100 Employee
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Wine Expert, Tour Guide & Wine Shop Assistant
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Jun 2017 - Aug 2017
Régua, Douro Valley, Portugal
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Shift Supervisor
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Nov 2016 - Feb 2017
Glasgow City, Scotland, United Kingdom
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Starbucks
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United States
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Retail
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700 & Above Employee
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Shift Supervisor
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Oct 2015 - Jul 2016
Barcelona
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Ministerio de Educación, España
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Spain
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Education Administration Programs
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700 & Above Employee
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English Language Assistant Teacher
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Oct 2015 - May 2016
Barcelona, Spain
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Private English Tutor
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Aug 2015 - Apr 2016
Barcelona, Spain
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Starbucks
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United States
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Retail
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700 & Above Employee
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Barista & Shift Supervisor
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Jan 2013 - Jun 2015
Glasgow, United Kingdom
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Education
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SNG Japanese Language Institute
Japanese Language, Japanese -
University of Glasgow
Masters of Arts : Joint Honours, Portuguese and Spanish -
Bearsden Academy
SQA Highers: AAAA, Advanced SQA Highers: A