Experience

VIDA

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Vice President of Marketing

  • May 2017 - Present

  Greater Minneapolis-St. Paul Area

• Director of Marketing

  • Apr 2015 - May 2017

  Greater Minneapolis-St. Paul Area



Canon Medical Informatics

• United States
• Software Development
• 200 - 300 Employee

• Sr. Product Manager

  • Jan 2012 - Apr 2015

  Greater Minneapolis-St. Paul Area Management of the enterprise imaging product portfolio, which contains a family of individual products and a team of 3 Product Managers and Product Analysts. Ownership of universal viewer product from business planning through market launch. Led 5 person innovation R&D team targeting new growth projects. Established and built relationships with key physician luminaries, resulting in unique voice-of-customer (VOC) market insights and future product evangelists. Finalist for “2012 Innovative… Show more Management of the enterprise imaging product portfolio, which contains a family of individual products and a team of 3 Product Managers and Product Analysts. Ownership of universal viewer product from business planning through market launch. Led 5 person innovation R&D team targeting new growth projects. Established and built relationships with key physician luminaries, resulting in unique voice-of-customer (VOC) market insights and future product evangelists. Finalist for “2012 Innovative Thinker” award.

• Sr. Manager, Business Development and Strategy

  • Jan 2011 - Dec 2011

  Minnetonka, MN Led strategic planning activities included international prioritization, market trend analysis, and data-based market potential assessments. Identified and evaluated key partnership opportunities in terms of financial impact, strategic fit, and competitive differentiation, resulting in one new reseller partnership. Finalist for “2011 Innovative Thinker” award.

• Manager, Business Development

  • Jan 2010 - Dec 2010

  Greater Minneapolis-St. Paul Area Drove US Therapeutic Discovery Project Grant applications, resulting in 9 approved grants and $1.5m in R&D credits (27% of 2010 EBITDA). Authored a complete business plan, included market sizing, pricing analysis, product strategy, and pro-forma financial estimates.

• Senior Marketing Analyst

  • Mar 2009 - Dec 2009

  Greater Minneapolis-St. Paul Area Built TCO sales tool to address new go-to-market strategy. Developed executive dashboard of key business metrics, layered with interactive scenario and sensitivity analysis. The tool was used to inform key business decisions. Served as internal resource for survey design consultation for several departments, including customer support and marketing.

• Marketing Analyst

  • Feb 2006 - Mar 2009

  Greater Minneapolis-St. Paul Area Established internal and external data analysis to inform key business decisions related to product and marketing strategies. Led annual Medical Advisory Board focus group to validate product and market development plans with industry luminaries. Awarded “Drive for Five” award and bonus by peers and executive team for creating an innovative sales tool. Examined sales opportunity results with statistical analysis, providing actionable insights into factors that impacted sales success.



The Radicati Group

• Market Research
• 1 - 100 Employee

• Senior Market Research Analyst

  • Jun 2000 - Feb 2006

  Palo Alto, CA Led quantitative and qualitative research projects, which involved primary and secondary market research, market forecasting, modeling, technology evaluation, and vendor analysis. Authored 40+ comprehensive industry reports and consulting projects related to the electronic messaging market.