Ecommerce Manager - UGG

• Feb 2023 - Present

Ecommerce Specialist - HOKA, Merrell & Saucony

• May 2022 - Feb 2023

To manage the HOKA AU and NZ websites and lead the digital strategy, while supporting the Merrell and Saucony websites.Main responsibilities:• To build and maintain new websites to reach financial targets and profit budget. • To support with user-testing in the development and re-platforming of existing websites. • To advise, brief and execute plans to help produce improved trade outcomes across various brands.Key Tools:✅ Salesforce Commerce Cloud✅ Hotjar✅ Mulesoft✅ MailChimp✅ AP21✅ Smartsheet

Ecommerce Specialist - The Athlete's Foot

• Nov 2021 - May 2022

To maintain the eCommerce website, execute the digital strategy and deliver strong trade outcomes.Main responsibilities:• Drive online sales to help meet financial targets and profit budgets. • Ensure the experience for the online customer is reflective of the brand’s UPS’s & customer service values. • Project manage online campaigns and promotional activity, including briefing in required assets, building EDMs and managing key dates to ensure on time deliveryKey Tools:✅ Fredhopper ✅ No_Code✅ Adobe Analytics ✅ Adobe Target✅ Magento 2✅ Erply ✅ Fluent✅ Google Analytics✅ Google Data Studio✅ Trello/Jira ✅ Clickup✅ Insider✅ TruRating ✅ Bazaarvoice

Ecommerce Manager

• Jun 2020 - Nov 2021

To create, implement and manage our e-commerce and digital marketing strategy to drive sales, improve retention, increase brand awareness and customer satisfaction. Main responsibilities: • Lead all marketing efforts from strategy, planning to execution • Automate and streamline all business processes and systems • Provide relevant and timely communications of brand messaging • Plan SEO and organic traffic strategy optimisations and continuous improvement • Monitor results and performance metrics, web analytics to identify content optimisation opportunities. • Publish reports and provide recommendations to improve customer acquisition, retention and experience Key Achievements: ✅ Growth hacking: Launched cost-effective digital marketing initiatives to 10x revenue YoY ✅ Budgeting: Built a 12-month plan outlining channel performance and all department expenses while achieving net revenue targets. ✅ WisePop: Increased email signups by 500% ✅ AusPost & WooCommerce integration: increased from order to dispatch by 50% ✅ Vend & WooCommerce integration: saved hours of updating inventory each day ✅ UI/UX: Launched new product page layout to reduce bounce rate. by 10% ✅ Website: Launched new website to increase the conversion rate from 2.7% to 5.2% ✅ Klaviyo/CRM: Average campaign open rate 20%+, automation flows over 50%+ ✅ Hubspot: Implemented live chat to increase the conversion rate by 10% ✅ Google Ads: Achieving 500% - 700% ROAS MoM ✅ Google Merchant Centre: Synced product feed with GMC to increase organic traffic by 5% ✅ Google Analytics/Hotjar: Implemented for reporting ✅ Algolia: Improved search results by over 100% ✅ Trello/Jira/Microsoft Teams: Implemented new team collaboration tools to improve productivity across the entire business ✅ Lead generation: Implemented a new online signup form to improve the conversion rate by 20% ✅ Social media: Implemented Hootsuite and new content schedule ✅ Influencer marketing: Increased revenue by 20% from this channel

Acquisition Marketing Executive

• Aug 2019 - Mar 2020

To deliver effective and innovative customer and driver acquisition campaigns. Whilst also driving increased brand awareness and consideration amongst key customer segments. Main responsibilities: • Executed, monitored and optimised the acquisition strategy across multiple channels with a focus on digital • Activated the existing customer base which covers both the Australian and New Zealand markets • Managed several budgets totalling to over $3 million across 6 months • Project managed a local external digital agency and an internal offshore team Key Achievements: ✅ Market expansion: Launched digital campaigns across 37 new cities across ANZ to acquire new drivers and customers ✅ Reporting: Developed a weekly city-level report to allow the team to be more responsive to local market insights ✅ Appstore / Apple Search: Launched new creative in the AppStore to increase CTR by 2% ✅ Snapchat / Clouta (Affiliate network): Launched new channels that immediately delivered low CPI and CAC and above-average CPB ✅ Facebook: Reduced CPI by 10% by testing different creative and messaging ✅ Facebook / PR: Achieved a low cost-per-sign up by timing the digital campaign launch with PR releases ✅ Google UAC (mobile marketng): Reduced CPI by 15% by introducing different asset formats ✅ Google Search: Tested offer-led messaging which improved the CTR by 5% ✅ Online Video (YouTube): Tested 6s version of a 15s video which reduced the CPM by 61% ✅ TV: Ran an isolated TV advertising test which increased organic installs by 16% ✅ Partnership: Leveraged Google Pay promotion to push customers further down the funnel ✅ OND performance: Achieved new installs, new customer targets and significantly decreased the CAC.

Marketing Manager

• Nov 2018 - Jul 2019

Establish the company’s marketing strategy and tactical project marketing plans, overseeing the implementation and managing the marketing budget. Main responsibilities: • Developed and maintained digital marketing including implementing enhancements to the website and social media, SEO, and analysing AgriDigital’s digital footprint • Management of the company’s websites and social media accounts • Designed and executed effectively A/B and multivariate testing within and across digital marketing platforms • Maintained and build the marketing toolkit, keeping a deep understanding of AgriDigital’s customer focus and promise, scale, and expertise, and ensure reflected in internal and external communications • Collaborate with the sales team to optimise all sales campaigns and paid media for customer acquisition • Tracked campaigns and provide meaningful analysis and insights • Built, managed, and executed a rich content/editorial calendar that attracts a qualified audience (including blog posts, white papers, ebooks, reports etc) • Managed graphic design and brand asset portfolio • Maintained curiosity and kept up with developments in the SaaS and marketing field (technical, industry and sector-based) to contribute to the company strategy and operations • Developed and extended relationships with stakeholders, industry participants and the IT community Key Achievements: ✅ Twitter: Increased followers by 72%. ✅ Customer newsletter: Re-designed with new content to improve user engagement ✅ Website: Worked with a graphic designer and web designer to build a new website ✅ Events: Hosted AgriDigital's first industry conference ✅ EDM / Mailchimp: Maintained an average of 30-40% open rate of cold emails

Sales and Marketing Manager

• Nov 2017 - Jul 2018

To set the strategic marketing and sales direction of the company, while, increasing student enrolments and the brand's equity. Main Responsibilities: • Developed and optimised all marketing and sales systems, processes, and procedures. • Designed and communicated the value proposition across marketing and sales touch points. • Assessed 10 team member’s performance against KPI's and goals. • Managed a budget of over $400,000 across the financial year. Key Achievements:✅ Internal stakeholder management: Created the "5 ways forum" where marketing, sales, and operations would meet on a weekly basis to discuss new revenue opportunities, value proposition, brand message/promise, and customer service. ✅ External stakeholder management: Improved the relationship between the company with schools & rotary organisations.✅ Events marketing: Increased leads by 100% prior to the last before at the BStreetSmart event that hosts more than 20,000 students. ✅ SEO: Gained the first-page position for new longtail keywords “hazard perception test hpt”.✅ Website optimisation/Google Analytics: Increased sales funnel conversion by 25% through identifying user behaviour and their desired information. ✅ Facebook page: Achieved over 650 likes, 2.9k comments, and 545 shares organically by posting news before became public. ✅ Survey Monkey/NPS: Maintained a net-promoter-score of over 70 by refining customer service standards. ✅ Branding: New logo, brand message, collateral and signage to align the “look and feel” with our target audience.✅ Project Management: Executed the company’s first interstate business plan and expansion from Sydney to Melbourne. ✅ Reactivation strategy: Decreased first purchase only customers by 25% by implementing a follow-up call strategy. ✅ Recruitment: Interviewed & inducted 3 new sales staff that are now the top sales performers.✅ Sales Management: Developed a new sales system that increased avg sale from $260 to $350+.

Marketing Coordinator

• Jan 2017 - Nov 2017

The mission of the Marketing Coordinator is to grow website enrolments and generate new leads into the business through both offline and digital channels. Main Responsibilities:• Aligned both offline and digital marketing campaigns, the marketing message, and the brand's guidelines, with the marketing strategy. • Managed the marketing collateral. (e.g. flyers, banners, brochures)• Produced monthly marketing report. • Worked with a digital agency to manage technical SEO on the website. • Reported directly to the CEO. Key Achievements:✅ External Stakeholder management: Achieved the 2017 Government Tender to deliver the Safer Drivers Course. ✅ Mailing/Subscriber's list: Launched the company's first mailing list which gained over 1000 subscriber's. ✅ Content marketing: Launched the strategy and recruited the company's first freelance blogger to establish the company as the leader in the market. ✅ Strategic alliances: Formed an alliance with Plus Fitness, Sparesbox, SDA Union (Newcastle), RYDA (Victoria).✅ Marketing collateral: Created new flyers, pull-banners, and brochures to drive brand presence and enrolments. ✅ Direct marketing: The lumpy mail campaign increased the number of school presentations by 20.✅ SEO: Increased ranking for keywords related to “driving lessons” to the first position, first page, by using backlinking and content marketing. ✅ Referral program: Increased student referrals by 15% through the implementation of an internal referral competition. ✅ Bus advertising: Launched a campaign that led to an increase in enrolments by 10%. ✅ Data Analytics: Increased Safer Drivers Course enrolments by over 10% compared to the prior year through identifying trends and the demand for our courses. ✅ Management/Coaching: Developed a new Digital Marketing Specialist. ✅ Promoted the Digital Marketing Specialist to Marketing Coordinator.✅ Promoted to Sales & Marketing Manager within 12 months.

Digital Marketing Specialist

• Sep 2016 - Dec 2016

The mission of the Digital Marketing Special is to acquire new customers across the digital marketing channels. Main Responsibilities:• Operated the Facebook Adverts, Google AdWords (PPC), and EDM MailChimp campaigns. • Managed the social media channels such as Facebook, Instagram, Twitter, and Snapchat. • Optimised the landing pages and content on the website. • Analysed and reviewed data from Google Analytics. • Leveraged existing data from the company's internal CRM system. • Produced a monthly digital marketing report. Key Achievements:✅ SEO: Increased ranking for keywords related to “driving lessons” to the first position, first page, by using backlinking and content marketing. ✅ Facebook Adverts: Decreased the acquisition cost per customer of Facebook Adverts by 81%. through A/B Testing and using new infographics to grab the target audience's attention. ✅ Google AdWords: Decreased the acquisition cost per customer of Google AdWords by 100% through A/B Testing and adding negative keywords and using new landing pages. ✅ Landing pages: Achieved a bounce rate of below 20% of the company’s main Google AdWords campaign. ✅ Digital brand image: Increased the company's 3-star rating on Google & Facebook to an average of 4.8 stars by identifying where customer complaints originated. ✅ Website traffic: Increased traffic by 20% while maintaining the same budget by reallocating spend from online directories to paid social. ✅ MailChimp/ EDM automation: Launched an EDM strategy that segmented customer data and mapped out the customer's journey and tailored EDMs to specific segments and using A/B testing to achieved 14% increase in CRO.✅ Influencer marketing: Collaborated with Kurt Coleman for a series of videos which obtained 20 new referring customers via a Facebook ad targeting existing customers. ✅ Seasonal campaign: Sold over 1,000 gift vouchers during Christmas ✅ Promoted within 3 months to Marketing Co-ordinator.

Customer Partner

• Feb 2016 - Aug 2016

The mission of a Customer Partner is to deliver customer service excellence, while, discovering customers needs and providing recommendations. Main Responsibilities:• Adhered to the prescribed customer service standards. • Converted leads into paying customers over the phone. • Managed customer inquiries via email, Facebook, and over the phone. Key Achievements:✅ No complaints were filed against me. ✅ Promoted within 8 months to Digital Marketing Specialist.