Russell Bergen
Account Director at Area 23- Claim this Profile
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Topline Score
Bio
Charles Charry
Russell, has a brilliant way with words. He makes slogans and catch phrases seem effortless. Also, his work ethic is tireless. He puts in the hours if necessary to get the task(s) done. He also communicates easily with clients and manages accounts efficiently. This leads to a great client experience which leads to repeat business. I truly appreciate having Russell on my team.
Cesar Razuri
Russell's compassion for the work is achieved through his thorough decision making and the ability to develop optimal business solutions that help both the agency and clients. A team player across the board, Russell's honesty and ability to communicate properly ensured that everyone is on the same page. It was a delight to work with Russell, and given the opportunity, I would love to work with him again.
Charles Charry
Russell, has a brilliant way with words. He makes slogans and catch phrases seem effortless. Also, his work ethic is tireless. He puts in the hours if necessary to get the task(s) done. He also communicates easily with clients and manages accounts efficiently. This leads to a great client experience which leads to repeat business. I truly appreciate having Russell on my team.
Cesar Razuri
Russell's compassion for the work is achieved through his thorough decision making and the ability to develop optimal business solutions that help both the agency and clients. A team player across the board, Russell's honesty and ability to communicate properly ensured that everyone is on the same page. It was a delight to work with Russell, and given the opportunity, I would love to work with him again.
Charles Charry
Russell, has a brilliant way with words. He makes slogans and catch phrases seem effortless. Also, his work ethic is tireless. He puts in the hours if necessary to get the task(s) done. He also communicates easily with clients and manages accounts efficiently. This leads to a great client experience which leads to repeat business. I truly appreciate having Russell on my team.
Cesar Razuri
Russell's compassion for the work is achieved through his thorough decision making and the ability to develop optimal business solutions that help both the agency and clients. A team player across the board, Russell's honesty and ability to communicate properly ensured that everyone is on the same page. It was a delight to work with Russell, and given the opportunity, I would love to work with him again.
Charles Charry
Russell, has a brilliant way with words. He makes slogans and catch phrases seem effortless. Also, his work ethic is tireless. He puts in the hours if necessary to get the task(s) done. He also communicates easily with clients and manages accounts efficiently. This leads to a great client experience which leads to repeat business. I truly appreciate having Russell on my team.
Cesar Razuri
Russell's compassion for the work is achieved through his thorough decision making and the ability to develop optimal business solutions that help both the agency and clients. A team player across the board, Russell's honesty and ability to communicate properly ensured that everyone is on the same page. It was a delight to work with Russell, and given the opportunity, I would love to work with him again.
Credentials
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Digital Marketing Certification
American Marketing AssociationJan, 2018- Nov, 2024
Experience
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Area 23
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United States
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Advertising Services
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500 - 600 Employee
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Account Director
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Sep 2021 - Present
Accounts: - SPINRAZA (SMA) - Tysabri (Multiple Sclerosis) - EVUSHELD (COVID prevention) - KRYSTEXXA (GOUT Rheumatology) - Verzenio (Oncology) New Business: - Moderna (mRNA vaccines) Accounts: - SPINRAZA (SMA) - Tysabri (Multiple Sclerosis) - EVUSHELD (COVID prevention) - KRYSTEXXA (GOUT Rheumatology) - Verzenio (Oncology) New Business: - Moderna (mRNA vaccines)
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OFFkey Designs
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Greater New York City Area
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Freelance Advisor/Strategic Consultant (Contract)
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Mar 2020 - Jul 2021
Guided owner on the overall direction of boutique’s vision, unique selling proposition and how to best position its niche digital offering Guided owner on the overall direction of boutique’s vision, unique selling proposition and how to best position its niche digital offering
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charlescharrydesign
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United States
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Design Services
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1 - 100 Employee
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Senior Account Director
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Jan 2016 - Apr 2020
Core member of the boutique’s leadership team. Responsible for formulating high-level strategies to drive new business opportunities, workstreams and grow existing Client engagements.Furthered ongoing Client relationship and identified incremental work by expanding Agency’s service offerings into other disciplines.Clients (B2C and B2B):- Heineken USA- Yahoo Inc.- Harley-Davidson USA- Lowes Companies Inc.- P&G - MADE
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Freelance VP, Account Director
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Mar 2015 - Dec 2015
Owned Client relationship, daily operations and budgetary oversight for a portfolio of retained accounts. Matured existing Client relationships to increase retention, repeat business and new assignments. Clients (B2C and B2B): - Heineken USA- Yahoo Inc.- Harley-Davidson USA- Lowes Companies Inc.
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Doremus+Co
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United States
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Advertising Services
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1 - 100 Employee
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Global Management Supervisor
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Aug 2012 - Jan 2015
Served as a trusted Client partner to the SVP of HP Marketing to set the strategic direction of the HP account. Worked alongside cross-functional Marcom Directors to develop comprehensive short- and long-term marketing strategies and oversaw Omnicom teams to drive the creative development and execution of integrated global campaigns for five HP LOB’s. Accounts (B2B): - Hewlett Packard, Enterprise - Hewlett Packard, Consumer Brand Experience (Global) - Hewlett Packard, Business Personal Computing (BPC) (Global) - Hewlett Packard, Cloud Computing - Hewlett Packard, Moonshot ProLiant Server Solutions
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Supervisor
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Jun 2011 - Aug 2012
Spearheaded the strategic planning, creative development and execution of breakthrough direct, CRM, broadcast and digital campaigns for both the Aetna Medicare and Aetna Medicare Supplemental healthcare insurance accounts. Accounts (B2C): - Aetna Medicare - Aetna Medicare Supplemental Spearheaded the strategic planning, creative development and execution of breakthrough direct, CRM, broadcast and digital campaigns for both the Aetna Medicare and Aetna Medicare Supplemental healthcare insurance accounts. Accounts (B2C): - Aetna Medicare - Aetna Medicare Supplemental
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Wunderman
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Advertising Services
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700 & Above Employee
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Global Account Supervisor
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Jan 2010 - Jun 2011
Steered development of high-level business strategies to drive Dell SMB as a subject matter expert and C-Suite consideration for the Dell brand. Oversaw multi-disciplinary teams in EMEA, APJ, LATAM and the Americas in the development and execution of integrated retention, acquisition and product launch campaigns for the overall Dell SMB brand and individual product portfolios, which caused the brand’s first performance improvement in years. Accounts (B2B): - Dell SMB Steered development of high-level business strategies to drive Dell SMB as a subject matter expert and C-Suite consideration for the Dell brand. Oversaw multi-disciplinary teams in EMEA, APJ, LATAM and the Americas in the development and execution of integrated retention, acquisition and product launch campaigns for the overall Dell SMB brand and individual product portfolios, which caused the brand’s first performance improvement in years. Accounts (B2B): - Dell SMB
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Supervisor
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Jun 2007 - Dec 2009
Led Verizon FiOS TV/Internet integrated product launch campaign development from planning through project implementation, performance reporting and optimization – resulting in over 3.5MM new customers. Oversaw Bertolli’s frozen meals digital campaigns, including a social media contest with 400K+ views and submissions. Supervised creative development, execution and production of “Weight Watchers “Diets Don’t Work” campaigns. Accounts (B2C): - Verizon DSL, FiOS TV & FiOS Internet - Unilever Bertolli - Weight Watchers
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Education
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2018 -
American Marketing Association
Digital Marketing Certification -
2008 -
Interpublic Group of Companies: Strategic Planning Training Program
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2006 -
Ogilvy & Mather: Leadership Management Training
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Hofstra University
Bachelor of Business Administration - BBA, Marketing
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