Shannon Grounds
Digital Marketing Manager at Nehmedia, Inc.- Claim this Profile
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Bio
Rachel Prochnow
Shannon is invaluable to her team. Not only does she work exceptionally well with others in a collaborative environment, she is a master of digital marketing and cultivating positive, long-term relationships with clients. Incredibly innovative and creative, Shannon is constantly looking and developing new areas of growth for our agency and clients. An example of this was a Paid Social Media Program that Shannon spearheaded. Her work on this program proved lucrative to our agency as we gained several clients from it. Plus it produced over 200,000 impressions for our clients within the first week with a limited budget. Shannon is both a strategic and creative thinker with a myriad of skills to bring to the table.
Saurel Dominique
I worked with Shannon in the E-Commerce Marketing department at Liquidation Channel. I was impressed with the way she adapted from a full-time design role to taking on the strategic management of the affiliate marketing program. Using her extensive knowledge in a variety of disciplines, she was able to to quickly turn the affiliate program into a profitable marketing segment, building it almost from the ground up. Shannon tackles new projects with enthusiasm and isn't afraid to master new disciplines. Her ability to forge relationships and build key partnerships is what makes her an exceptional marketing manager.
Rachel Prochnow
Shannon is invaluable to her team. Not only does she work exceptionally well with others in a collaborative environment, she is a master of digital marketing and cultivating positive, long-term relationships with clients. Incredibly innovative and creative, Shannon is constantly looking and developing new areas of growth for our agency and clients. An example of this was a Paid Social Media Program that Shannon spearheaded. Her work on this program proved lucrative to our agency as we gained several clients from it. Plus it produced over 200,000 impressions for our clients within the first week with a limited budget. Shannon is both a strategic and creative thinker with a myriad of skills to bring to the table.
Saurel Dominique
I worked with Shannon in the E-Commerce Marketing department at Liquidation Channel. I was impressed with the way she adapted from a full-time design role to taking on the strategic management of the affiliate marketing program. Using her extensive knowledge in a variety of disciplines, she was able to to quickly turn the affiliate program into a profitable marketing segment, building it almost from the ground up. Shannon tackles new projects with enthusiasm and isn't afraid to master new disciplines. Her ability to forge relationships and build key partnerships is what makes her an exceptional marketing manager.
Rachel Prochnow
Shannon is invaluable to her team. Not only does she work exceptionally well with others in a collaborative environment, she is a master of digital marketing and cultivating positive, long-term relationships with clients. Incredibly innovative and creative, Shannon is constantly looking and developing new areas of growth for our agency and clients. An example of this was a Paid Social Media Program that Shannon spearheaded. Her work on this program proved lucrative to our agency as we gained several clients from it. Plus it produced over 200,000 impressions for our clients within the first week with a limited budget. Shannon is both a strategic and creative thinker with a myriad of skills to bring to the table.
Saurel Dominique
I worked with Shannon in the E-Commerce Marketing department at Liquidation Channel. I was impressed with the way she adapted from a full-time design role to taking on the strategic management of the affiliate marketing program. Using her extensive knowledge in a variety of disciplines, she was able to to quickly turn the affiliate program into a profitable marketing segment, building it almost from the ground up. Shannon tackles new projects with enthusiasm and isn't afraid to master new disciplines. Her ability to forge relationships and build key partnerships is what makes her an exceptional marketing manager.
Rachel Prochnow
Shannon is invaluable to her team. Not only does she work exceptionally well with others in a collaborative environment, she is a master of digital marketing and cultivating positive, long-term relationships with clients. Incredibly innovative and creative, Shannon is constantly looking and developing new areas of growth for our agency and clients. An example of this was a Paid Social Media Program that Shannon spearheaded. Her work on this program proved lucrative to our agency as we gained several clients from it. Plus it produced over 200,000 impressions for our clients within the first week with a limited budget. Shannon is both a strategic and creative thinker with a myriad of skills to bring to the table.
Saurel Dominique
I worked with Shannon in the E-Commerce Marketing department at Liquidation Channel. I was impressed with the way she adapted from a full-time design role to taking on the strategic management of the affiliate marketing program. Using her extensive knowledge in a variety of disciplines, she was able to to quickly turn the affiliate program into a profitable marketing segment, building it almost from the ground up. Shannon tackles new projects with enthusiasm and isn't afraid to master new disciplines. Her ability to forge relationships and build key partnerships is what makes her an exceptional marketing manager.
Experience
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Nehmedia, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2021 - Present
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Webmaster
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May 2020 - Present
http://www.bakingforgood.org http://www.bakingforgood.org
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Ground Floor Theatre
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United States
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Entertainment Providers
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1 - 100 Employee
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Graphic Designer
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Mar 2018 - Present
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Art and Marketing Director
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Oct 2005 - Present
Producing Artistic Director of award-winning theatre company in Austin, TX that specializes in new works, women's voices and a collaborative artistic approach. For more information about Shrewd Productions, visit www.shrewdproductions.com. • Planned season programming in coordination with co-founders and other lead artists, providing creative direction for all productions• Developed grant applications for the City of Austin, and other production and rental subsidy grants• Negotiated contracts with venues, publishing houses, sponsors and contributing artists• Developed all budgets and tracked expenses on a season-wide and per show basis• Managed the creative direction, production and distribution of all marketing materials• Created content and design for press releases, email blasts, website, posters, postcards, press kits and other marketing materialsDistinctions: ➢ Received feature coverage and reviews in all major print and online arts publications, radio spots and podcasts➢ Awarded multiple grants for new play production including Script Works Finer Point Fund, Creative Fund’s Q Rental Subsidy, and Long Center for the Performing Arts’ Redd Carpet Award ➢ Member of the Austin New Works Community Initiative, which received a $90,000 planning grant from the Mellon Foundation to grow Austin’s performing arts community.
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Marketing Manager/Designer
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Jan 2017 - Present
** Coordinated multiple SXSW installations, including strategic planning, site visits, client communications, securing vendors, negotiating rates, and ordering all needed materials for a short turn-around, high-profile event** Developed online/virtual bake sale event benefitting Central Texas Food Bank, including custom website design, auction preparation, 20+ graphic designs for blog posts and social media resulting in raising over $2500 in four days• Created signage, listing presentations, brochures, and social media graphics for multiple residential real estate teams • Designed posters, postcards, and social media graphics for multiple theatrical productions, collaborating with Artistic Directors and playwrights, for various arts organizations• Built and managed website, and wrote articles for Austin/Houston based lifestyle blog on a variety of topics including book reviews recommendations, recipes, travel tips, and humor, in addition to providing social media promotion through multiple channels
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Texas Education Agency
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United States
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Government Administration
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700 & Above Employee
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Creative Media Designer III
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Aug 2020 - Jan 2021
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OutboundEngine
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United States
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Advertising Services
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100 - 200 Employee
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Account Executive
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Sep 2019 - Feb 2020
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LIQUIDATION CHANNEL
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United States
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Retail
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1 - 100 Employee
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E-Commerce Marketing Manager/Designer - Partnerships
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Nov 2012 - Jan 2017
As Affiliate Program Manager (August 2013 - January 2017)** Managed affiliate program, increasing sales by 266% in the last year as Program Manager** Increased program revenue from 300K before program management to 2.6M in 3 years• Developed and executed strategies to build affiliate marketing program and maximize revenue potential for liquidationchannel.com• Cultivated relationships with affiliates, identifying and forging new strategic partnerships• Developed marketing and promotional calendar, executing campaigns to drive affiliate sales• Analyzed affiliate data, creating reports on program progress with recommendations for continued growth• Negotiated ad placement spends with the highest ROI and determined advertising budget• Wrote content for ShopLC blog for holiday gift guides and special eventsAs Graphic Designer (November 2012 - August 2013)• Designed creative assets for both print and online use • Developed concepts and messaging to promote product launches, seasonal events and special programs• Directed product and model photo shoots for promotional materials• Made recommendations to leadership for increasing sales, web traffic and brand presence in online jewelry and home shopping channelsDistinctions:➢ Developed branding guide to identify needed improvements and establish guidelines for improving the quality and consistency of web, print and on-air presentation➢ Designed marketing collateral that directly led to record-breaking sales for Deal of the Day and Mother’s Day Sale promotions
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CBRE
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United States
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Real Estate
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700 & Above Employee
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Senior Graphic Designer and Property Marketing Manager
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Nov 2006 - Dec 2011
** Created marketing and pitch presentation materials nationally designated Best of Class** Awarded national Golden Teammate of the Year in 2010• Served as the centralized marketing lead for the Austin, San Antonio and El Paso offices, providing primary graphic and web design services for all cities • Developed new business development materials in coordination with other U.S. CBRE offices• Trained new and existing employees via group presentations, online guides and one-on-one sessions• Ensured compliance with corporate branding standards and style guidesManaged the implementation of national marketing initiatives for the Central Texas offices
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Austin Shakespeare
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United States
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Performing Arts
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1 - 100 Employee
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Actor
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Jan 2004 - Jun 2008
Lavinia in Titus Andronicus, directed by Elena Araoz, winner - Austin Critic's Table for Best Supporting ActorMargaret in Much Ado About Nothing, directed by Ann Ciccollela Lavinia in Titus Andronicus, directed by Elena Araoz, winner - Austin Critic's Table for Best Supporting ActorMargaret in Much Ado About Nothing, directed by Ann Ciccollela
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Marketing Director, Seasonal
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Oct 2002 - Feb 2006
• Conceived festival message and image with Producers and Graphic Designer • Provided creative direction and managed the production of all festival marketing materials • Secured media sponsorships and coordinated arrangements and guidelines with Producer • Managed relationships with vendors, sponsors, graphic designers, press contacts and photographer • Created content and design for ad sales brochures, email blasts, press kits and master press release • Managed the marketing budget Distinctions: Secured sponsorships from Austin Chronicle, KGSR, KMFA, Asti Trattoria, Worley Printing, Motorblade Postering Service and Real Ale Brewing Company Increased quality and scope of marketing collateral while operating below or within budget
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Balfour & Co
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United States
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Manufacturing
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400 - 500 Employee
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Associate Marketing Manager
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2004 - 2006
• Managed execution of brand plan and marketing programs for multiple product lines including Balfour Military, Balfour Championship, Keepsake Bowling and ArtCarved Celebrations of Life • Managed creative direction and production of promotional materials within budget guidelines • Developed content for online and print promotional materials • Managed the implementation of web site initiatives including site re-designs and online promotions Distinctions: Created training guide used at national JCK convention for prospective online retailers Successfully led execution of base-specific marketing plans to increase sales for Balfour Military
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