Sandra Bassett, MBA
Chief Executive Officer at Phoenix Center for the Arts- Claim this Profile
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Bio
Michelle Mac Lennan
Sandra and I work together on a not for profit presenters consortia that supports the touring of performing artists throughout Arizona. Sandra is a dynamic leader who is always willing to engage and support the organizations efforts. She is a skilled facilitator and a great asset to our board of arts professionals. I have had the pleasure of working with Sandra on collaborations between the West and East Valley in my role with the City of Chandler. She is a gem and I'm grateful to work with her.
Jacquelyn Ahrenberg, CFRE
When she sets a goal, she uses all available resources to achieve it. She surrounds herself with strong leaders to help her accomplish those goals.
Cathy Turley
Sandra champions passion and purpose. She is a gifted motivator and coach. Sandra is self-motivated and innovative. I have presented several projects to her that were ambiguous and she delivered without hesitation. Sandra knows what I want with little explanation. She finds solutions. She makes an impact. Sandra is a social entrepreneur and the business model you need in your organization.
Michelle Mac Lennan
Sandra and I work together on a not for profit presenters consortia that supports the touring of performing artists throughout Arizona. Sandra is a dynamic leader who is always willing to engage and support the organizations efforts. She is a skilled facilitator and a great asset to our board of arts professionals. I have had the pleasure of working with Sandra on collaborations between the West and East Valley in my role with the City of Chandler. She is a gem and I'm grateful to work with her.
Jacquelyn Ahrenberg, CFRE
When she sets a goal, she uses all available resources to achieve it. She surrounds herself with strong leaders to help her accomplish those goals.
Cathy Turley
Sandra champions passion and purpose. She is a gifted motivator and coach. Sandra is self-motivated and innovative. I have presented several projects to her that were ambiguous and she delivered without hesitation. Sandra knows what I want with little explanation. She finds solutions. She makes an impact. Sandra is a social entrepreneur and the business model you need in your organization.
Michelle Mac Lennan
Sandra and I work together on a not for profit presenters consortia that supports the touring of performing artists throughout Arizona. Sandra is a dynamic leader who is always willing to engage and support the organizations efforts. She is a skilled facilitator and a great asset to our board of arts professionals. I have had the pleasure of working with Sandra on collaborations between the West and East Valley in my role with the City of Chandler. She is a gem and I'm grateful to work with her.
Jacquelyn Ahrenberg, CFRE
When she sets a goal, she uses all available resources to achieve it. She surrounds herself with strong leaders to help her accomplish those goals.
Cathy Turley
Sandra champions passion and purpose. She is a gifted motivator and coach. Sandra is self-motivated and innovative. I have presented several projects to her that were ambiguous and she delivered without hesitation. Sandra knows what I want with little explanation. She finds solutions. She makes an impact. Sandra is a social entrepreneur and the business model you need in your organization.
Michelle Mac Lennan
Sandra and I work together on a not for profit presenters consortia that supports the touring of performing artists throughout Arizona. Sandra is a dynamic leader who is always willing to engage and support the organizations efforts. She is a skilled facilitator and a great asset to our board of arts professionals. I have had the pleasure of working with Sandra on collaborations between the West and East Valley in my role with the City of Chandler. She is a gem and I'm grateful to work with her.
Jacquelyn Ahrenberg, CFRE
When she sets a goal, she uses all available resources to achieve it. She surrounds herself with strong leaders to help her accomplish those goals.
Cathy Turley
Sandra champions passion and purpose. She is a gifted motivator and coach. Sandra is self-motivated and innovative. I have presented several projects to her that were ambiguous and she delivered without hesitation. Sandra knows what I want with little explanation. She finds solutions. She makes an impact. Sandra is a social entrepreneur and the business model you need in your organization.
Credentials
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Non Profit Management
ASU Lodestar Center for Philanthropy and Nonprofit InnovationJun, 2021- Nov, 2024 -
eTips on Premise
Health Communications, Inc. (The TIPS Program)Dec, 2016- Nov, 2024
Experience
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Phoenix Center for the Arts
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United States
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Non-profit Organizations
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1 - 100 Employee
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Chief Executive Officer
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Mar 2022 - Present
Central Arts Alliance (CAA) provides arts and culture opportunities for all through education, programming, and advocacy. CAA is governed by a Board of Directors and the CEO and includes approximately 12 staff members, 100+ contractors/teaching artists, serves over 3,500 students annually at the Phoenix Center for the Arts and Thunderbird Arts Center. We eliminate barriers to arts and cultural opportunities through accessible tuition pricing and reduced-fee programming to qualified individuals.… Show more Central Arts Alliance (CAA) provides arts and culture opportunities for all through education, programming, and advocacy. CAA is governed by a Board of Directors and the CEO and includes approximately 12 staff members, 100+ contractors/teaching artists, serves over 3,500 students annually at the Phoenix Center for the Arts and Thunderbird Arts Center. We eliminate barriers to arts and cultural opportunities through accessible tuition pricing and reduced-fee programming to qualified individuals. We strive to strengthen the Phoenix arts and culture community, while providing a home to multiple community arts and culture organizations. Produces: The annual Mayor’s Arts Awards and the Phoenix Festival for the Arts Responsible For: •Strategic Planning – develops and implements CAA’s Strategic Plan with the Board. Manages the Auditing process, Risk Management, data retention and analysis •Program Development and Management – develops, implements and supervises programs that are consistent with the organization’s mission and Strategic Plan. •Fund Development/Grant Oversight and Fiscal Management –With the Board, develops and manages fundraising and the financial strategies of the organization; develops an annual budget, oversees the management of all funds. •Staff Leadership and Management – motivates and develops staff; hires, supervises and evaluates staff; consultants, teaching artists, coordinates work with the Board’s committees, volunteers and partner organizations. •Community Relations – develops effective working relationships within the community to ensure that the arts are represented in the community-at-large. •Advocacy – serves as the chief spokesperson for the Phoenix Center for the Arts in the community; articulates and communicates the value of the arts in improving our quality of life. Accomplishments •Developed and received a $1.24 million grant for BIPOC Arts, a economic development program for teaching artists in Creative Aging and Youth Arts. Show less Central Arts Alliance (CAA) provides arts and culture opportunities for all through education, programming, and advocacy. CAA is governed by a Board of Directors and the CEO and includes approximately 12 staff members, 100+ contractors/teaching artists, serves over 3,500 students annually at the Phoenix Center for the Arts and Thunderbird Arts Center. We eliminate barriers to arts and cultural opportunities through accessible tuition pricing and reduced-fee programming to qualified individuals.… Show more Central Arts Alliance (CAA) provides arts and culture opportunities for all through education, programming, and advocacy. CAA is governed by a Board of Directors and the CEO and includes approximately 12 staff members, 100+ contractors/teaching artists, serves over 3,500 students annually at the Phoenix Center for the Arts and Thunderbird Arts Center. We eliminate barriers to arts and cultural opportunities through accessible tuition pricing and reduced-fee programming to qualified individuals. We strive to strengthen the Phoenix arts and culture community, while providing a home to multiple community arts and culture organizations. Produces: The annual Mayor’s Arts Awards and the Phoenix Festival for the Arts Responsible For: •Strategic Planning – develops and implements CAA’s Strategic Plan with the Board. Manages the Auditing process, Risk Management, data retention and analysis •Program Development and Management – develops, implements and supervises programs that are consistent with the organization’s mission and Strategic Plan. •Fund Development/Grant Oversight and Fiscal Management –With the Board, develops and manages fundraising and the financial strategies of the organization; develops an annual budget, oversees the management of all funds. •Staff Leadership and Management – motivates and develops staff; hires, supervises and evaluates staff; consultants, teaching artists, coordinates work with the Board’s committees, volunteers and partner organizations. •Community Relations – develops effective working relationships within the community to ensure that the arts are represented in the community-at-large. •Advocacy – serves as the chief spokesperson for the Phoenix Center for the Arts in the community; articulates and communicates the value of the arts in improving our quality of life. Accomplishments •Developed and received a $1.24 million grant for BIPOC Arts, a economic development program for teaching artists in Creative Aging and Youth Arts. Show less
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Bassett Consulting, LLC
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Phoenix, Arizona Area
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Corporate Strategist, Board Development & Training, Team Development & Training
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2017 - Present
Non-Profit Board & Staff Training and Development, Program Development, Grant Management, Organizational Development Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Organizational Turnaround Specialist, Salesforce Development, Customer Experience, DSD, Mass Merch, Convenience Store and Grocery Sales & Account Management, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training… Show more Non-Profit Board & Staff Training and Development, Program Development, Grant Management, Organizational Development Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Organizational Turnaround Specialist, Salesforce Development, Customer Experience, DSD, Mass Merch, Convenience Store and Grocery Sales & Account Management, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less Non-Profit Board & Staff Training and Development, Program Development, Grant Management, Organizational Development Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Organizational Turnaround Specialist, Salesforce Development, Customer Experience, DSD, Mass Merch, Convenience Store and Grocery Sales & Account Management, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training… Show more Non-Profit Board & Staff Training and Development, Program Development, Grant Management, Organizational Development Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Organizational Turnaround Specialist, Salesforce Development, Customer Experience, DSD, Mass Merch, Convenience Store and Grocery Sales & Account Management, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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West Valley Arts Council
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United States
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Non-profit Organizations
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1 - 100 Employee
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President & CEO
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Apr 2020 - Mar 2022
Partners with 13 municipalities in the West Valley to provide: Arts & Culture Economic Impact Studies, Grants Management, Arts Education Consulting, Regional Arts Programming, Public Arts, Arts in Private Development, Community Art Engagement, Increasing Cultural engagement and financial revenue. Responsible for entrepreneurship in seeking new strategic partnerships and leveraging teams and resources to grow and strengthen arts and cultural opportunities. *Increased Grant Revenue by 50%… Show more Partners with 13 municipalities in the West Valley to provide: Arts & Culture Economic Impact Studies, Grants Management, Arts Education Consulting, Regional Arts Programming, Public Arts, Arts in Private Development, Community Art Engagement, Increasing Cultural engagement and financial revenue. Responsible for entrepreneurship in seeking new strategic partnerships and leveraging teams and resources to grow and strengthen arts and cultural opportunities. *Increased Grant Revenue by 50% from 2018 to the present *Obtained the highest single awarded Grant in over 30 years for WVAC of $250,000 •Adept at Organizational Re-Structuring, Change Management, Fundraising, Strategic Planning, Board development, Organizational Financial Structure, Governance and Program Development. •Knowledgeable manager, skilled in team motivation and supervision. Experienced International Musician/Vocalist with well-developed networks in the arts •Visionary Director with a proven record of years of leadership experience and collaborative team leadership skills, specializing in the arts, gallery management, budget management, technical assistance, conflict resolution, and business strategy. •Created and Implemented "Imprint: Celebrating Cultural Diversity in the Arts", a National Endowment of the Arts program awardee, 2021. •Monitored and controlled resources by executing budgets to review program spending and efficiency, and through executing new revenue generating programs. Implemented a CRM (Customer Relationship Management) system to increase productivity, organizational effectiveness, and to have a system which formally tracks fundraising, grants, donors and provides project and social media integration. •Increased Grant Writing and Grant income by over 50% to previous years grant income •Worked effectively with political structures and governmental entities Show less Partners with 13 municipalities in the West Valley to provide: Arts & Culture Economic Impact Studies, Grants Management, Arts Education Consulting, Regional Arts Programming, Public Arts, Arts in Private Development, Community Art Engagement, Increasing Cultural engagement and financial revenue. Responsible for entrepreneurship in seeking new strategic partnerships and leveraging teams and resources to grow and strengthen arts and cultural opportunities. *Increased Grant Revenue by 50%… Show more Partners with 13 municipalities in the West Valley to provide: Arts & Culture Economic Impact Studies, Grants Management, Arts Education Consulting, Regional Arts Programming, Public Arts, Arts in Private Development, Community Art Engagement, Increasing Cultural engagement and financial revenue. Responsible for entrepreneurship in seeking new strategic partnerships and leveraging teams and resources to grow and strengthen arts and cultural opportunities. *Increased Grant Revenue by 50% from 2018 to the present *Obtained the highest single awarded Grant in over 30 years for WVAC of $250,000 •Adept at Organizational Re-Structuring, Change Management, Fundraising, Strategic Planning, Board development, Organizational Financial Structure, Governance and Program Development. •Knowledgeable manager, skilled in team motivation and supervision. Experienced International Musician/Vocalist with well-developed networks in the arts •Visionary Director with a proven record of years of leadership experience and collaborative team leadership skills, specializing in the arts, gallery management, budget management, technical assistance, conflict resolution, and business strategy. •Created and Implemented "Imprint: Celebrating Cultural Diversity in the Arts", a National Endowment of the Arts program awardee, 2021. •Monitored and controlled resources by executing budgets to review program spending and efficiency, and through executing new revenue generating programs. Implemented a CRM (Customer Relationship Management) system to increase productivity, organizational effectiveness, and to have a system which formally tracks fundraising, grants, donors and provides project and social media integration. •Increased Grant Writing and Grant income by over 50% to previous years grant income •Worked effectively with political structures and governmental entities Show less
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The HEINEKEN Company
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Customer Sales Manager
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2017 - 2017
Managed portfolio of brands and three-tier distribution system for Kroger accounts in excess of $15M. Identified marketing opportunities, led retail sales and marketing teams through development and implementation of new programs. Collaborated closely with analysts, regional marketing teams and other internal stakeholders. • Increased second quarter sales over 50%. • Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address… Show more Managed portfolio of brands and three-tier distribution system for Kroger accounts in excess of $15M. Identified marketing opportunities, led retail sales and marketing teams through development and implementation of new programs. Collaborated closely with analysts, regional marketing teams and other internal stakeholders. • Increased second quarter sales over 50%. • Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address latest market developments. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less Managed portfolio of brands and three-tier distribution system for Kroger accounts in excess of $15M. Identified marketing opportunities, led retail sales and marketing teams through development and implementation of new programs. Collaborated closely with analysts, regional marketing teams and other internal stakeholders. • Increased second quarter sales over 50%. • Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address… Show more Managed portfolio of brands and three-tier distribution system for Kroger accounts in excess of $15M. Identified marketing opportunities, led retail sales and marketing teams through development and implementation of new programs. Collaborated closely with analysts, regional marketing teams and other internal stakeholders. • Increased second quarter sales over 50%. • Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address latest market developments. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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Dr Pepper Snapple Group
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United States
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Food and Beverage Services
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700 & Above Employee
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National Account Executive
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2012 - 2017
• Led, trained, and set sales objectives for broker and distributor sales teams, directly managed marquee liquor and grocery accounts, wholesalers and distributors for multi-state territory selling multiple product lines. Handled drink mixers and worked with regional liquor distributors such as Souther Glazers, RNDC, Wirtz and others. • Created and implemented marketing programs to drive retail display and sales activity with $1M budget, $15 mil in sales. Increased Southern Wine & Spirits… Show more • Led, trained, and set sales objectives for broker and distributor sales teams, directly managed marquee liquor and grocery accounts, wholesalers and distributors for multi-state territory selling multiple product lines. Handled drink mixers and worked with regional liquor distributors such as Souther Glazers, RNDC, Wirtz and others. • Created and implemented marketing programs to drive retail display and sales activity with $1M budget, $15 mil in sales. Increased Southern Wine & Spirits Las Vegas sales over 50%, • Won Salesperson of the Year for the Premier division 2015 Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less • Led, trained, and set sales objectives for broker and distributor sales teams, directly managed marquee liquor and grocery accounts, wholesalers and distributors for multi-state territory selling multiple product lines. Handled drink mixers and worked with regional liquor distributors such as Souther Glazers, RNDC, Wirtz and others. • Created and implemented marketing programs to drive retail display and sales activity with $1M budget, $15 mil in sales. Increased Southern Wine & Spirits… Show more • Led, trained, and set sales objectives for broker and distributor sales teams, directly managed marquee liquor and grocery accounts, wholesalers and distributors for multi-state territory selling multiple product lines. Handled drink mixers and worked with regional liquor distributors such as Souther Glazers, RNDC, Wirtz and others. • Created and implemented marketing programs to drive retail display and sales activity with $1M budget, $15 mil in sales. Increased Southern Wine & Spirits Las Vegas sales over 50%, • Won Salesperson of the Year for the Premier division 2015 Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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Hostess Brands
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United States
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Food and Beverage Services
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400 - 500 Employee
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West Coast Region Account Manager
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2010 - 2012
• Established successful relationships with executive-level management for top-tier mass accounts focusing on category management, sales team communication, enhanced sales opportunities, and issue resolution. • Effectively developed, implemented, created and standardized promotional calendars and activities at multiple mass accounts, national grocery, and military accounts. • Increased sales 139% over prior year for multiple Safeway and Target stores. Specialties: Marketing… Show more • Established successful relationships with executive-level management for top-tier mass accounts focusing on category management, sales team communication, enhanced sales opportunities, and issue resolution. • Effectively developed, implemented, created and standardized promotional calendars and activities at multiple mass accounts, national grocery, and military accounts. • Increased sales 139% over prior year for multiple Safeway and Target stores. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less • Established successful relationships with executive-level management for top-tier mass accounts focusing on category management, sales team communication, enhanced sales opportunities, and issue resolution. • Effectively developed, implemented, created and standardized promotional calendars and activities at multiple mass accounts, national grocery, and military accounts. • Increased sales 139% over prior year for multiple Safeway and Target stores. Specialties: Marketing… Show more • Established successful relationships with executive-level management for top-tier mass accounts focusing on category management, sales team communication, enhanced sales opportunities, and issue resolution. • Effectively developed, implemented, created and standardized promotional calendars and activities at multiple mass accounts, national grocery, and military accounts. • Increased sales 139% over prior year for multiple Safeway and Target stores. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Mars Wrigley Regional Broker, Account Manager
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2003 - 2009
•Managed $20M budget and sales team consisting of over 100 accounts nationally. Created and implemented marketing programs and sales plans for 21 distributor accounts and large national retailers. •Created training and promotional manuals improving internal and external product knowledge and sales person capability. Improved budgetary expenditures of a $5M operating budget by increasing marketing plan efficiency and reducing financial charges while increasing sales. •Increased… Show more •Managed $20M budget and sales team consisting of over 100 accounts nationally. Created and implemented marketing programs and sales plans for 21 distributor accounts and large national retailers. •Created training and promotional manuals improving internal and external product knowledge and sales person capability. Improved budgetary expenditures of a $5M operating budget by increasing marketing plan efficiency and reducing financial charges while increasing sales. •Increased sales 4% for $75M territory by developing national account marketing plans. •Increased annual sales by 7% by designing specialized marketing plans for urban market. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less •Managed $20M budget and sales team consisting of over 100 accounts nationally. Created and implemented marketing programs and sales plans for 21 distributor accounts and large national retailers. •Created training and promotional manuals improving internal and external product knowledge and sales person capability. Improved budgetary expenditures of a $5M operating budget by increasing marketing plan efficiency and reducing financial charges while increasing sales. •Increased… Show more •Managed $20M budget and sales team consisting of over 100 accounts nationally. Created and implemented marketing programs and sales plans for 21 distributor accounts and large national retailers. •Created training and promotional manuals improving internal and external product knowledge and sales person capability. Improved budgetary expenditures of a $5M operating budget by increasing marketing plan efficiency and reducing financial charges while increasing sales. •Increased sales 4% for $75M territory by developing national account marketing plans. •Increased annual sales by 7% by designing specialized marketing plans for urban market. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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FRITO LAY INC
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United States
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Retail
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700 & Above Employee
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Zone Sales Leader, Senior Key Account Manager
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2000 - 2003
•Provided collaborative leadership, coaching, and mentoring of sales team working in cross-functional team environment encompassing operations, finance, marketing, and account sales. •Directed sales team composed of district managers, business coordinators, zone sales administrators and over 140 sales representatives in union and non-union environments with 14 direct reports and $10M P&L budget. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L… Show more •Provided collaborative leadership, coaching, and mentoring of sales team working in cross-functional team environment encompassing operations, finance, marketing, and account sales. •Directed sales team composed of district managers, business coordinators, zone sales administrators and over 140 sales representatives in union and non-union environments with 14 direct reports and $10M P&L budget. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L expenses. •Created marketing strategies and retail activities for Columbus Kroger resulting in $31M annual sales. •Increased sales 9% by utilizing Nielsen data and category management to identify sales opportunities and increase efficiency in product demand planning. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L expenses. •Increased sales volume 4% by creating new sales strategies for urban market. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less •Provided collaborative leadership, coaching, and mentoring of sales team working in cross-functional team environment encompassing operations, finance, marketing, and account sales. •Directed sales team composed of district managers, business coordinators, zone sales administrators and over 140 sales representatives in union and non-union environments with 14 direct reports and $10M P&L budget. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L… Show more •Provided collaborative leadership, coaching, and mentoring of sales team working in cross-functional team environment encompassing operations, finance, marketing, and account sales. •Directed sales team composed of district managers, business coordinators, zone sales administrators and over 140 sales representatives in union and non-union environments with 14 direct reports and $10M P&L budget. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L expenses. •Created marketing strategies and retail activities for Columbus Kroger resulting in $31M annual sales. •Increased sales 9% by utilizing Nielsen data and category management to identify sales opportunities and increase efficiency in product demand planning. •Trained staff to develop budgetary controls resulting in 13% reduction in P&L expenses. •Increased sales volume 4% by creating new sales strategies for urban market. Specialties: Marketing, Strategic Partnerships, Relationship Management, B2B, Multi-Channel Sales, CRM, Strategic Planning, Revenue Growth, Turnaround, Salesforce Development, Customer Experience, DSD, Market Analysis, Product Demand Planning, Budgetary Controls, Curriculum Development, Training, Key Account Development, Consulting, Software Implementation, Problem Resolution, Public Speaking, #ONO Show less
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Education
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Walden University
Master of Business Administration - MBA, Marketing -
Kentucky State University
Bachelor of Arts, Business Management
Community
