Senior Influencer Manager

• Nov 2022 - Present

Influencer Executive

• Apr 2022 - Oct 2022

I worked with brands like Nike, Adidas, Lacoste, Pink Soda, McKenzie, Tommy Hilfiger, Levi's, etc. I was working on influencer marketing process: - Campaign proposals - Manage budget for brand campaigns - Scouting - Negotiation with influencers and agencies - Partnership contracts - Build briefings (goal, concept of the campaign, platform - IG, TikTok, Twitch -, timmings, guidelines) - Seeding - Follow up and content approval - Campaign reports (content, reach, impressions, engagement, views, cost per engagement, cost per view, revenue, clicks, saved, etc.) - Payment process Also, I did in a weekly basis: - Benchmarking reports to analyse competitors' strategy and market trends in social media - Build innovative proposals to move forward with some initiatives that fit JD - Influencers' Performance Report Finally, I: - Cover events on social media (creating content, interactive stories, giveaway posts, etc.) - Support Marketing team in events planning (press kits, activations, budget, suppliers, etc.) - Support CSR department providing new initiatives to implement Show less

E. PR & Influencers

• Mar 2021 - Mar 2022

I worked for Consumer Products Division with these brands: Garnier, L'Oréal Paris, NYX PMU and Maybelline NY. My role was to take care of all influencer marketing process: - Manage budget for all year campaigns for each brand - Do the scouting for each campaign (as each product has its own values and personality, so an influencer has to be the best fit for it, but also analyse their KPIs - engagement, audience - gender, age, income, interests, credibility) - Negotiation with influencers and agencies - Build briefings (goal, concept of the campaign, platform (IG or TikTok), timmings, guidelines) - Seeding products - Follow up and content approval - Campaign reports (Excel and PowerPoint versions with the content shared and main KPIs - reach, engagement, views, cost per engagement, cost per view, etc.) - Payment process (Excel and SAP) On the other hand, I worked together with our agency on: - PR - Events planning (place and date, decoration and concept, number and which guests, invitations, music, etc.) - Press kits (concept, collect different supplier budgets, etc.) Moreover, I used to: - Create Weekly Nielson Report (analyse sales for each product of Consumer Goods Division in our Top Retailers: Sonae, Pingo Doce and Auchan) - Pioneer in developing initiatives in Portugal for the Stand Up Against Street Harassment Project (partnership between Hollaback and L'Oréal Paris). I went to universities to talk to students about this important problem in our current society, did presentations for our clients to do the training, sent press kits to influencers to increase awareness on this social issue Show less

Marketing Analyst

• Mar 2020 - May 2020

I was part of the Marketing team for the LATAM region, in which my functions went also through:- Project management (with Design, Frontend and Backend teams)- Market research- Key Account Management- Build commercial proposals- Negotiation with the clients- Campaign ReportsBeing part of TIMWETECH, made me win an international market vision, improving my creativity, objective orientation, working under pressure and problem-solving capacities.

Marketing Assistant

• Sep 2019 - Feb 2020

I was part of the Marketing team for APAC market, where my functions passed through:- Project management- Key Account Management- Commercial proposals- Negotiation- Campaign ReportsAfter 2 months of my internship, I started being part of the Innovation and Contents team (although I kept managing projects for Indonesia market):- Manage relationships with the current partners- Seek and negotiate to arrange new partnerships- Market research- Develop proposals to innovate and increase company's portfolio Show less

Facilitator

• Aug 2019 - Sep 2019

I received training to be a facilitator at the IBS - Master's Kick Off event at ISCTE-IUL. I was responsible for entertaining and helping in the integration process of the new master students of ISCTE Business School. I received training to be a facilitator at the IBS - Master's Kick Off event at ISCTE-IUL. I was responsible for entertaining and helping in the integration process of the new master students of ISCTE Business School.

Financial Manager

• Nov 2018 - Jun 2019

In what is the largest university marketing event in the country, my role has been to manage the list of participants, the financial resources available, as well as finding partners who would contribute to providing the best possible experience to those who attend this incredible event. In what is the largest university marketing event in the country, my role has been to manage the list of participants, the financial resources available, as well as finding partners who would contribute to providing the best possible experience to those who attend this incredible event.

Finance Director

• Sep 2018 - Jun 2019

As a member of the board of NAMI, I had the opportunity not only to manage its monetary resources but also to organize events always related to Marketing. On the other hand, I was also responsible for the social activities that took place throughout the year. After 3 years in this organization, I improved my time management, proactivity, organization and leadership abilities.

Member of Academic Projects Department

• Sep 2016 - Aug 2018

In this association, I have organised various activities for the students, such as workshops and study visits related to the area of Marketing, contacting personalities and companies with high expertise in the area.

Sales Promoter

• Jun 2017 - Jul 2018

I promoted Dior products in Douglas and Perfumes & Companhia, more concretely, perfumes for both women and men, which exponentially improved my sales, objective orientation, working under pressure and especially, my communication and empathy skills. I promoted Dior products in Douglas and Perfumes & Companhia, more concretely, perfumes for both women and men, which exponentially improved my sales, objective orientation, working under pressure and especially, my communication and empathy skills.

Blog Manager

• Nov 2016 - Nov 2017

In this organization, I was responsible for researching and interviewing various personalities associated with entrepreneurship, covering topics such as the fear of starting a business, the pressure and monetary resources this implies, the steps to follow in this process, among others. The main objective was to inspire people who have innovative ideas to put them into practice in the market. In this organization, I was responsible for researching and interviewing various personalities associated with entrepreneurship, covering topics such as the fear of starting a business, the pressure and monetary resources this implies, the steps to follow in this process, among others. The main objective was to inspire people who have innovative ideas to put them into practice in the market.

Animator

• Jul 2016 - Jul 2016

I took care of a group of children, which developed my organizing and responsibility abilities. I took care of a group of children, which developed my organizing and responsibility abilities.