Mitchell Carson

Marketing Associate at Berkshire East Mountain Resort
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Contact Information
us****@****om
(386) 825-5501
Location
Northampton, Massachusetts, United States, US

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Experience

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Marketing Associate
      • Jun 2023 - Present

    • Digital Marketing Intern
      • Feb 2023 - May 2023

      Within first 2 months working part-time generated 77,000 views and an 8% increase of followers on Instagram. Introduced high quality videography, thumbnail design, and photography to social media accounts through use of a 360 camera, fast pace editing techniques, collaboration with freelancers, and unique graphics in Canva + Photoshop. Introduced effective SEO strategies such as displaying text in thumbnails of Instagram posts, tagging local advertisers such as Visit the Berkshires, launching a TikTok account, and many more. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resource Coordinator
      • May 2022 - Aug 2022

      Lead 20+ staff members to pull hospitality supplies (linens, tents, tables, etc.) from 12 different storage facilities in compliance with forecasted demand for specific areas across Yale’s campus. Calculated the supplies needed through demand forecasting in Salesforce and reconciling with current supply in storage rooms. Lead 20+ staff members to pull hospitality supplies (linens, tents, tables, etc.) from 12 different storage facilities in compliance with forecasted demand for specific areas across Yale’s campus. Calculated the supplies needed through demand forecasting in Salesforce and reconciling with current supply in storage rooms.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Accounting Associate
      • Apr 2021 - May 2022

      Coded an Excel Solver tool for detecting errors within $23M of expenses, replaced manual process. Completed prepaid expense accruals, assisted in check runs, reconciled trial balances, assisted with bank statement reconciliations, completed A/R daily receivables, processed A/P invoices, and more. Designed logos in Photoshop and created infographics in Canva to advertise upcoming fundraisers. Coded an Excel Solver tool for detecting errors within $23M of expenses, replaced manual process. Completed prepaid expense accruals, assisted in check runs, reconciled trial balances, assisted with bank statement reconciliations, completed A/R daily receivables, processed A/P invoices, and more. Designed logos in Photoshop and created infographics in Canva to advertise upcoming fundraisers.

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Data Analysis Intern
      • Feb 2020 - Apr 2021

      See an example of a market research project I did below! At this internship I gathered data from 5 different CRM's to analyze, manipulate, and graph using Excel and Tableau skills. Presented useful findings to CFO to better understand target markets and customer bases. See an example of a market research project I did below! At this internship I gathered data from 5 different CRM's to analyze, manipulate, and graph using Excel and Tableau skills. Presented useful findings to CFO to better understand target markets and customer bases.

    • United States
    • Hospitals and Health Care
    • Marketing Intern
      • Jan 2019 - Oct 2019

      Designed Facebook postings with Canva and outreached to local news sources about our fundraisers. Created a bulk email list through Mailchimp to increase communication with existing customers. Updated website using HTML/CSS skills to create pages such as an upcoming events calendar. Organized and advertised a monthly community consignment sale to draw in customers. Designed Facebook postings with Canva and outreached to local news sources about our fundraisers. Created a bulk email list through Mailchimp to increase communication with existing customers. Updated website using HTML/CSS skills to create pages such as an upcoming events calendar. Organized and advertised a monthly community consignment sale to draw in customers.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • E-commerce Dropshipping Store Owner
      • Jan 2016 - Jan 2019

      My store name is "CarsonAntiques" on eBay with 250+ sales and 100% positive feedback. Researched high selling products and sourced them from lower costing websites to dropship to customers. Generated ads on listings based on market research and sales history. Planning on scaling this business once out of college. My store name is "CarsonAntiques" on eBay with 250+ sales and 100% positive feedback. Researched high selling products and sourced them from lower costing websites to dropship to customers. Generated ads on listings based on market research and sales history. Planning on scaling this business once out of college.

Education

  • Isenberg School of Management, UMass Amherst
    Bachelor of Business Administration - BBA, Operations and Information Management
    2021 - 2023
  • Isenberg School of Management, UMass Amherst
    Certificate, Business Data Analytics
    2021 - 2023
  • University of Massachusetts Amherst
    Bachelor of Business Administration - BBA, Operations and Information Management
    2021 - 2023

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