Experience

Kratt Brothers Company Ltd.

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Live Tour Director

  • Sep 2017 - Present

  • Produced, designed, and directed the family-friendly theatrical production Wild Kratts LIVE! 2.0• Work directly with our booking agent to plan and secure tour dates for each touring season • Responsible for the production’s annual operating budget• Develop and work with promoters and/or venues on the production’s marketing and advertising plans and sales strategies and revise as needed to maximize revenue• Revise and confirm each show’s budget, ticket scaling, seating, contract, and settlement• Work with promoters and/or venues and production’s technical director to confirm each venue meets the show's requirements for all production elements and work closely with the our crew to ensure the best possible fan experience for every audience member• Travel with the tour from time to time to implement and train crew on new production elements



Farhat Plastics & Paper Products

• Account Manager, Sales & Controller

  • Apr 2014 - Jan 2017

  • Built and implemented a new sales and marketing strategy centered on service, quality, relationships and enhanced personalization for businesses• Secured unique market access to more than 20 key product lines, growing overall sales by 35%• Led contract negotiations for major accounts and manufacturers (Canada and U.S.)• Lead financial controller, responsible for all financial strategies and budgets • Built and implemented a new sales and marketing strategy centered on service, quality, relationships and enhanced personalization for businesses• Secured unique market access to more than 20 key product lines, growing overall sales by 35%• Led contract negotiations for major accounts and manufacturers (Canada and U.S.)• Lead financial controller, responsible for all financial strategies and budgets



Sparks Street Mall

• Head of Special Events

  • Sep 2012 - Jan 2014

  • Worked with local businesses to create and/or implement a series of public, outdoor events including Ribfest, Busker Festival, NHL on Sparks and Winterbrewed• Created, produced, and led Ottawa’s first major outdoor public New Year’s Eve party, attracting major product sponsorship and more than 25,000 guests• Expertly managed operations and logistics, including everything from sponsorship, entertainment, marketing and PR• Worked with City of Ottawa's Event Central team to ensure the event's site plan, emergency plans, and capacity limits were in line with the city's requirements and that all permits and/or licenses for each event were obtained



The Canadian Tulip Festival

• Program Coordinator

  • Apr 2012 - Oct 2012

  • Developed and led festival programming including all activities, concerts and fundraising initiatives for the largest Tulip Festival in the world, welcoming more than 500,000 visitors annually• Oversaw all marketing and communications materials, working closely with all departments (media, graphic design, operations, web) to share a best in-brand experience • Developed and led festival programming including all activities, concerts and fundraising initiatives for the largest Tulip Festival in the world, welcoming more than 500,000 visitors annually• Oversaw all marketing and communications materials, working closely with all departments (media, graphic design, operations, web) to share a best in-brand experience



Moira Johnson Consulting, Viennese Opera Ball

• Public Relations and Special Events

  • Sep 2010 - Mar 2012

  • Managed media relations, drafting and issuing press materials, assembling press kits, and coordinating with local reporters• Collaborated on the design of marketing materials• Managed logistics, including participant scheduling, speakers, and run-of show • Managed media relations, drafting and issuing press materials, assembling press kits, and coordinating with local reporters• Collaborated on the design of marketing materials• Managed logistics, including participant scheduling, speakers, and run-of show



the Ottawa Chamber Music Society

• Musicians
• 1 - 100 Employee

• Liaison to Director of Development and Assistant Box Office Coordinator

  • Mar 2011 - Nov 2011

  • Assisted in the coordination of more than 50 concerts aimed at making chamber music accessible to diverse audiences• Supported key sponsorship proposals, strategic pitches and helped strengthen relationships with major donors• Coordinated a range of marketing and communications materials, including event invites and correspondence to high-profile donors and public figures • Assisted in the coordination of more than 50 concerts aimed at making chamber music accessible to diverse audiences• Supported key sponsorship proposals, strategic pitches and helped strengthen relationships with major donors• Coordinated a range of marketing and communications materials, including event invites and correspondence to high-profile donors and public figures



Best Western Cartier Hotel

• Front Office Manager

  • May 2006 - Mar 2008

  • Responsible for enhancing the overall guest experience and reputation of the hotel following major renovations• Built a dynamic team of front desk agents and led human resource activities such as training and development, payroll, scheduling• Drove business development activities, responsible for overall revenue management, rate strategies, sales targets, as well as new custom partnerships and programs• Significantly improved operations, transforming the front office into a highly espected and efficient command centre