Alice England
National Account Director at Seen Media Group- Claim this Profile
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English -
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Bio
Experience
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Seen Media Group
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United States
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Advertising Services
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1 - 100 Employee
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National Account Director
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Apr 2021 - Present
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Chuck Agency
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United States
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Advertising Services
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1 - 100 Employee
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National Senior Account Executive
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Feb 2019 - Apr 2021
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Senior Account Executive
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Dec 2017 - Apr 2021
• Key lead/strategist on all experiential requests and projects; responsible for conceptualizing and providing multiple creative options to existing and prospective clients• Leading the team as head Producer across all experiential campaigns, overseeing all elements and stages of the project whilst being the direct contact for the client throughout the entire process• National account lead for all music business which requires consistent communication with clients, responding to RFPs, negotiating, signing off on contracts and leading business development
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Havas Formula
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Account Executive
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Mar 2017 - Jun 2017
• Maintaining daily contact with clients; serving as point person/day-to-day contact on some accounts whilst being present on weekly/bi-weekly client conference calls and pulling together agendas/recaps and reviews. • Researching and pursuing proactive opportunities and creative angles to position brands thought-leaders across multiple verticals; identifying new trends and sharing knowledge with client• Drafting creative pitches, event/launch strategy docs, client ready emails and other client communication documents• Managing team members on event logistics, providing on-site support, working with clients on a day-to-day basis, compiling event re-cap, managing and conducting event media relations• Staffing media interviews with clients, providing feedback and conducting follow-ups with reporters• Providing junior staff (AAEs, ACs, interns) with guidance and serving as a mentor, problem solver and go-between for senior staff
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Coburn Communication, Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Nov 2016 - Mar 2017
• Working with Account Supervisors, Directors and Vice Presidents on multiple accounts, reviewing and editing materials before submission to Vice President level and above; providing tactical feedback and providing a POV throughout planning and executional phases• Working closely with client’s creative/marketing agencies to develop engaging content aligned with the recommended strategy; leveraging likeminded influencers to help represent the brand story on multiple platforms• Leading execution of the account’s tactical elements (collateral development, campaign pitching, mailers, reports, etc.) and developing engaging materials that demonstrate a deep knowledge of the client's business and objectives
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Mango Communications
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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May 2016 - Sep 2016
To continuously be a collaborative member of the Mango family by supporting and executing PR strategies within the Tourism, Entertainment and Lifestyle team. Help develop innovative campaign ideas and follow it up with strong pitching and communication skills. Lead multiple campaigns in a leadership role, by taking ownership for my work and achieving consistent media results on every occasion. Responsible for organizing meetings, project agendas, recaps, presenting strategy, developing SOW & budgets, executing projects and keeping all internal and external teams informed. Expanding on strategy by engaging and directing celebrities, influencers and artists throughout digital, experiential and publicity brand campaigns that involve the management of stakeholders, multiple franchises and external production teams. Develop, maintain and respect all relationships with media and understand the importance of understanding their needs. Overall, be a team player.
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Account Coordinator
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Jul 2014 - May 2016
Working predominately with the Entertainment Team, across inspiring clients like The Walt Disney Company.Managing the Home Entertainment campaign program and assisting the team with larger projects. These projects include but are not limited to the official Australian Premiere of films such as Cinderella, Avengers, Inside Out and Star Wars. These projects required assistance when handling talent, media and celebrity guests. Always on worth ethic required the below: • In-depth knowledge about media landscape and PR environment• Active pitching to media and management of brand partnerships• Development of strategic documents, including presentations, case studies, pitches & briefs• Assisting small team in managing internship program
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Assistant Account Coordinator (Internship)
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Jun 2014 - Jul 2014
Throughout my internship at Mango I worked across a wide range of consumer and tourism and lifestyle accounts, actively involved in creating, pitching and following up media.This role included client research, database updates and progressive brainstorming and development of campaign ideas. I also was given the opportunity to present creative content directly to one of entertainment clients. At the end of my internship, I was offered a contract until I graduated from my studies.
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Hallmark Cards
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United States
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Retail
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700 & Above Employee
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Brand Assistant (Internship)
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Aug 2015 - Oct 2015
This role required me to assist and support the brand team through an administrative and coordination function across the total brand portfolio. • Helpd enable the team to deliver and implement strategic brand plans • Owned my own project to support the launch of a new product• Responsible for liaising with media and managing my own deadlines & KPIs• Exposed to marketing functions such as brand planning,activation & product management• Experience in market research in order to identify new licensing opportunities and challenges
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Education
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Monash University
Bachelor of Commerce (B.Com.) and Bachelor of Professional Communications, Human Resources Management/Personnel Administration, General and Public Relations -
The Peninsula School
Victorian Certificate of Education, 7-12