Experience

Vacavia Cottages & Cabins

• United States
• Manufacturing
• 1 - 100 Employee

• President & Operating Partner

  • Nov 2021 - Present

  Pinnacle Park Homes, LLC is the manufacturer of the world's highest-quality park model homes, cabins, modulars, and tiny homes. Our park model cabins may be found in camps, campgrounds, and RV parks throughout the United States. As President & Operating Partner I am responsible for day-to-day management of all business activities, marketing, sales, and manufacturing operations of this rapidly-growing company. Drawing on my extensive experience in niche segments of the recreational vehicle industry, I am implementing a marketing and sales plan to rapidly increase sales and capture market share without sacrificing the quality for which the Pinnacle Park Homes brand has been long-associated.



Purchinex, LLC

• United States
• Wholesale

• President

  • Jan 2017 - Present

  Owner and president of Purchinex, LLC, a service-disabled veteran-owned small business (SDVOSB) and National Veteran Owned Small Business (NVBDC) certified SDVOSB headquartered in Canton, Ohio and servicing corporate and local, state, and federal markets. Purchinex has secured in excess of $53 million in prime contracts with the U.S. Department of Veterans Affairs to design, refit, and service commercial laundry facilities at VA hospitals throughout CONUS. Owner and president of Purchinex, LLC, a service-disabled veteran-owned small business (SDVOSB) and National Veteran Owned Small Business (NVBDC) certified SDVOSB headquartered in Canton, Ohio and servicing corporate and local, state, and federal markets. Purchinex has secured in excess of $53 million in prime contracts with the U.S. Department of Veterans Affairs to design, refit, and service commercial laundry facilities at VA hospitals throughout CONUS.



Triple Canopy Media

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jan 2007 - Dec 2020

  Former owner and managing director of a boutique marketing firm specialzing in search engine optimization (SEO), strategic communications, reputation management, web development, and brand ideation.Triple Canopy Media was formed to provide top-tier search engine optimization (SEO) services to a small cadre of clients in manufacturing. Some successes included shepherding the development of several products and brands that are recognized as best-in-class in their respective industries. Former owner and managing director of a boutique marketing firm specialzing in search engine optimization (SEO), strategic communications, reputation management, web development, and brand ideation.Triple Canopy Media was formed to provide top-tier search engine optimization (SEO) services to a small cadre of clients in manufacturing. Some successes included shepherding the development of several products and brands that are recognized as best-in-class in their respective industries.



HGR Industrial Surplus

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2015 - Feb 2018

  Was responsible for all aspects of corporate marketing and communications including brand management, supporting new business development initiatives, developing and managing sales promotions, overhauling web & e-commerce, and integrated e-commerce with the company's custom ERP solution. Other responsibilities included managing e-mail marketing, social media, content strategy, internal communications, and public relations.• Grew revenue generating activities while maximizing profits.• Leveraged data and analytics in service to corporate business objectives.• Developed and tracked key performance indicators (KPIs) for the marketing department.• Createed and maintained best-in-class web and social media presence.• Achieveed top search engine rankings through SEO, PPC, reputation management, local search, and retargeting.Notable Accomplishments:• Recruited, hired, and developed multidisciplinary marketing team.• Redeveloped corporate website.• Grew organic search traffic by 70% in first year.• Implemented comprehensive content and social media strategies that reinforce the company's brand positioning.• Was recruited to serve on board of trustees for the Euclid Chamber of Commerce.• Established strategic partnerships with several important civic and business development organizations in Northeast Ohio.• Served as host to the F*SHOW Modern Furniture Show in 2016 and 2017 which drew in excess of 5,000 visitors for each of the one-night pop-up shows at HGR's headquarters in Euclid.• Attracted and hosted MAGNET's "The State of Manufacturing" conference in 2018.



Survive-A-Storm Shelters

• United States
• Consumer Goods
• 1 - 100 Employee

• Executive Vice President for Marketing, Sales & Govt. Affairs

  • Sep 2010 - May 2015

  Served as principal marketing officer for leading manufacturer of FEMA 320/361 compliant tornado shelters including prefabricated steel residential and community storm shelters, survival bunkers, and bulletproof panic rooms. • Developed and positioned "Survive-a-Storm" brand.• Grew revenues from startup to +/- $10 million• Managed nationwide inside and outside sales force.• Full P&L responsibility.• Identified and leveraged retail distribution opportunities.• Successfully achieved nationwide online retail distribution through HomeDepot.Com.• Launched retail distribution through The Home Depot in 100+ stores in 16 markets nationwide.• Secured top organic search positioning while leveraging product feeds and paid search.• Acquired local government contracts totaling several million dollars.Developed and positioned the "TransFoil" brand of EPA Smartway Verified aerodynamic trailer side skirts and achieved nationwide distribution through Travel Centers of America/PetroLube.• Managed nationwide outside sales force.• Rolled out Internet enabled retail kiosk program in all TA/Petro locations.Developed and positioned PermaShelter brand of wind-rated transitional shelters deployed in Haiti and other locations in Central America and the Caribbean in the aftermath of the devastating earthquake in Haiti.• Served as company's representative in Haiti.• Managed international sales & marketing operations and served as company spokesperson and principal point of contact with NGOs, the U.S. government, and the Government of Haiti.• Successfully negotiated crisis communications in the aftermath of the sinking of a chartered vessel in Cuba with several million dollars in disaster relief supplies aboard, liaising with Members of Congress, the U.S. State Department, the U.S. Navy's Fourth Fleet, the U.S. Coastguard, the Government of Haiti, and the Department of the Treasury's Office of Foreign Access Control.



Stark State College

• United States
• Higher Education
• 400 - 500 Employee

• Adjunct Lecturer

  • Sep 2009 - Nov 2010

  Taught web development & web analytics in the Department of Continuing Education. Courses included Joomla Content Management Systems and Google Analytics IQ Certification. Taught web development & web analytics in the Department of Continuing Education. Courses included Joomla Content Management Systems and Google Analytics IQ Certification.



The University of Akron

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Lecturer

  • Aug 2007 - Mar 2010

  Taught Effective Oral Communication and Introduction to Public Speaking in the School of Communication. Also teach Google Analytics, Joomla! Content Management Systems, and Social Network Marketing through the Department of Continuing Education.Chairman, Part-time Faculty Association Organizing Committee Taught Effective Oral Communication and Introduction to Public Speaking in the School of Communication. Also teach Google Analytics, Joomla! Content Management Systems, and Social Network Marketing through the Department of Continuing Education.Chairman, Part-time Faculty Association Organizing Committee



Summit County Board of Elections

• Applications & Systems Administrator

  • Jan 2007 - Oct 2007

  Responsible for managing all IT, elections information systems, elections equipment, direct mail systems, and LAN/WAN functions for the Summit County Ohio Board of Elections. Responsible for managing all IT, elections information systems, elections equipment, direct mail systems, and LAN/WAN functions for the Summit County Ohio Board of Elections.



Harbor Enterprises, LLC

• Management Consulting
• 1 - 100 Employee

• Director of Marketing

  • Feb 2006 - Jan 2007

  Managed marketing department for recreational vehicle manufacturer. Developed and successfully launched multiple new brands. Served as art director, managing numerous contract designers and printers. Redeveloped several B2B and B2C websites and managed PPC and organic search engine optimization efforts. Established and managed an in-house call center with a 1,000+ daily inbound/outbound call capacity. Represented the company at trade shows. Managed marketing department for recreational vehicle manufacturer. Developed and successfully launched multiple new brands. Served as art director, managing numerous contract designers and printers. Redeveloped several B2B and B2C websites and managed PPC and organic search engine optimization efforts. Established and managed an in-house call center with a 1,000+ daily inbound/outbound call capacity. Represented the company at trade shows.