Experience

AvantLink

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing

  • Aug 2018 - Present

  AvantLink is a performance marketing platform featuring world-class brands and publishers/influencers. We work in industries like outdoor, fitness/health/wellness, and fashion lifestyle. My role is nurturing the overall brand of AvantLink, while developing and deploying tactics for our business development team for attracting new business and retaining current partners within our targeted vertical markets.RECENT HIGHLIGHTS• New Branding• Experiential Marketing Event for Business Development/Partner Retention - AvantLink-Up• Website Redevelopment



Point 2 Point Productions

• Race Director/Owner

  • Feb 2009 - Present

  A 75-mile single day endurance mountain bike race/event based in Park City. The race is internationally recognized and brings riders from half the states in the nation annually. EVENT HIGHLIGHTS• Event sell-outs in minutes annually • Successful local partnerships with city, county, and private resorts • Developed multiple partnerships with world-class brands A 75-mile single day endurance mountain bike race/event based in Park City. The race is internationally recognized and brings riders from half the states in the nation annually. EVENT HIGHLIGHTS• Event sell-outs in minutes annually • Successful local partnerships with city, county, and private resorts • Developed multiple partnerships with world-class brands



Snow Chicken Brand Communications

• Owner | Brand & Communications Strategist

  • Jul 2009 - Dec 2019

  Snow Chicken brand and marketing communications lead a multitude of clients in deploying effective total communication plans. PERFORMANCE HIGHLIGHTS • 5 years working with The Colony at White Pine Canyon on all brand strategy and execution. Concept and development of new digital marketing strategies, including website. The Colony is an exclusive private mountain community located in America's largest year-round mountain resort, Park City. • Conceptualized and Implemented Digital Marketing Strategies around the core concept of "My Alta" - Alta Ski Area• 6 years as the Brand Strategist and Social Content Manager for Liberty Bottlesworks, the only metal water bottle 100% manufactured in the United States.• Group sales strategizing and sales for Big Life Magazine (Sun Valley, ID)



Solitude Mountain Resort

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Mktg and Media Relations

  • Aug 2002 - Mar 2009

  Supervise all aspects of resort’s marketing, advertising, and PR efforts, which promoted summer and winter destination visits to the mountain and all resort-related operations. Responsible for developing operating and pricing strategies, and all annual marketing/communications budgets. Manage all media and public relations efforts, agency and vendor relationships, group/offsite sales, and resort marketing partnerships with state, county, and local partners. PERFORMANCE HIGHLIGHTS • During six seasons helped realized a 68% increase in paid skier days• Increased pre-season pass sale gross revenue by 171% over six years• Increased unique visitors to website by 124% during the first three seasons• Responsible for increasing brand awareness in the local market by refocusing advertising and marketing strategies (43% preseason sales where new customers in 2006)• Created and launched a social media presence/micro-site skisolitude.com/community - one of the first Utah resorts to engage social media (2008)



Penna Powers

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Aug 1999 - Oct 2002

  Developed, executed, and managed strategic total communication plans for clientele in a traditional agency team structure. PERFORMANCE HIGHLIGHTS• Responsible for managing 40% of the agencies gross billings• Managed and maintained the classic Sun Valley Resort brand for 3 years• Supervised Snowbasin Resort leading up to and through the 2002 Olympic Games, including facilitating non-credentialed media during the games • Planned and managed the print collateral plan and team for the SLOC/UDOT Olympic Transportation Plan• Supervised the national advertising and PR launch of the J-Station by Johnson Amplifiers



Crowell Advertising

• Director of Account Services

  • Jul 1996 - Sep 1999

  Managed all aspects of the agency's account services department, including staff, business development, and integration with the creative services department.PERFORMANCE HIGHLIGHTS • Re-branded Harmon’s Grocery account and relaunched the 9-store chain to become one of Utah’s strongest and most recognizable grocery brands• Increased net revenue of the agency over a three-year period by focusing on customer service and the maximization of existing client budgets • Developed a new internal production and traffic management program



Jack Dennis Sports Inc.

• Retail Manager

  • Jun 1993 - May 1996

  Managed footwear department and winter hard goods department, which included purchasing, merchandising, staffing, and warranty return products. Assisted in opening a new retail location at Teton Village (Pepi Steigler Sports). Managed footwear department and winter hard goods department, which included purchasing, merchandising, staffing, and warranty return products. Assisted in opening a new retail location at Teton Village (Pepi Steigler Sports).



Solutions by Design

• Account Executive

  • Sep 1989 - May 1993

  Internship and then started as a production manager, rapidly advanced to become an account manager. Worked on multiple private practice branding projects in medical/dental industry, as well as account management work in the central California valley produce, fruit, and nut industry. Internship and then started as a production manager, rapidly advanced to become an account manager. Worked on multiple private practice branding projects in medical/dental industry, as well as account management work in the central California valley produce, fruit, and nut industry.