Experience

Vinci Agency

• Russian Federation
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Owner and CEO

  • Mar 2017 - Present

  1. PR, Marketing, SMM for tech companies and startups worldwide. We are particularly strong in Asia (Mainland China, Hong Kong, Korea), Russia, CIS countries, US & Europe. Business, Tech & Venture press. *we are hiring 1. PR, Marketing, SMM for tech companies and startups worldwide. We are particularly strong in Asia (Mainland China, Hong Kong, Korea), Russia, CIS countries, US & Europe. Business, Tech & Venture press. *we are hiring



Independent Consultant

• Brand, Positioning, Motivation, PR, Business Development, Vision

  • May 2015 - Mar 2017

  Currently advising large companies and startups on product positioning and repositioning, brand identity, business development, marketing & PR communications, team building and vision. Markets include Russia, CIS countries, USA, Brazil. Representative clients include:Ukranimafilm (biggest animation studio in Ukraine)Rosinfocominvest (investment fund)Nimb (wearable devices)Angstrem Group (design and production of electronic chips) Currently advising large companies and startups on product positioning and repositioning, brand identity, business development, marketing & PR communications, team building and vision. Markets include Russia, CIS countries, USA, Brazil. Representative clients include:Ukranimafilm (biggest animation studio in Ukraine)Rosinfocominvest (investment fund)Nimb (wearable devices)Angstrem Group (design and production of electronic chips)



Easy Ten

• Russian Federation
• Program Development

• Head of communications, business development & marketing

  • Jul 2015 - Jun 2016

  EasyTen is the leading Russian language learning App working on international markets (Russia, Brazil, Europe, USA)• Launched a new product (a language learning App Upmind) on several markets including Russia, Brazil, France, Spain. Brand, positioning, communication strategy, vision & brand activities. Just after 5 months on the market the new App has become profitable with estimated income of $2,5 mln by the end of 2016• Responsible for everyday communications and marketing of the company’s products• Investor relations both in Russia and Silicon Valley



Internet Initiatives Development Fund (IIDF)

• Russian Federation
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Deputy director, Fund’s management. Responsible for Communications, Marketing & Strategy

  • Jun 2014 - May 2016

  Currently Russia's biggest and most influential seed stage investment fund & accelerator.• Prepared and executed fund strategy for marketing, business development and communications.• Led a cross-functional team (10 people) in the enhancement of PR activities in traditional & social media, brand vision, analytics and damage control• Created, prepared and managed more than 400 public events, including 3 industrial events with Vladimir Putin as the key speaker.• Consulted and prepared the head of the fund for public activities: interviews, speeches and presentations. Responsible for his personal brand.• Created, prepared and launched a new State Internet Development Institute (ИРИ). Just 6 months after the launch the head of this organization, German Klimenko, has been appointed Vladimir Putin’s advisor on Internet.



OK.RU

• Russian Federation
• Technology, Information and Internet
• 100 - 200 Employee

• Head of strategic communications & marketing

  • Apr 2011 - Nov 2012

  Russia's second biggest social network. A part of Mail.ru Group – the biggest internet company in Russia and Eastern Europe.• Prepared and executed company strategy for marketing and communications • Repositioned the company what led to a dramatic increase of DAU and MAU (MAU from 30 mln users up to 40 mln users in 8 months)• Responsible for rebuilding the network’s reputation. Anti-crisis communications. Significant improvement of the network’s reputation both among the existing users and opinion makers (led to a 12% decrease in churn and brought all the key advertisers to the platform (Mars, Danone, Boiron, P&G, Unilever, Ferrero)• Led a cross-functional team (8 people) in the enhancement of PR activities, brand vision, analytics and damage control• Relaunched the Network across the CIS countries and Georgia. Not only it pushed registrations, MAU & DAU but also prevented our immediate competitors (Facebook & VKontakte) to take over the market• Managed a $15 million spending budget for advertisement, co-branding and events• Created and executed the first company’s TV, Outdoor and internet advertising campaign in Ukraine that resulted in a 10% increase in new registrations and brought key advertisers to the network (Coca Cola, Pepsi co, Nestle, General Motors, Bayer AG)



MUZ.RU

• Editor in Chief

  • Nov 2007 - Apr 2011

  Russia’s first and largest online digital music store Russia’s first and largest online digital music store • Concept, positioning, branding and launch of the first legal online music store in Russia• Designed and implemented corporate business processes• Built and managed the following business units: legal service, editorial, marketing, content, sales.• Negotiated new music catalogs deals with foreign partners• Introduced new business models (B2B, Freemium) Russia’s first and largest online digital music store Russia’s first and largest online digital music store • Concept, positioning, branding and launch of the first legal online music store in Russia• Designed and implemented corporate business processes• Built and managed the following business units: legal service, editorial, marketing, content, sales.• Negotiated new music catalogs deals with foreign partners• Introduced new business models (B2B, Freemium)



FM Radio Station "Love Radio"​

• Program Director

  • Jun 2006 - Jul 2007

  One of the most popular Commercial Radio Station in Russia and CIS countries.• Managed station’s format, DJs, shows.• Relaunched and repositioned the 6th biggest commercial FM radio station in Russia and CIS countries. Achieved number 3 position in 1 year • Established internet presence of the station One of the most popular Commercial Radio Station in Russia and CIS countries.• Managed station’s format, DJs, shows.• Relaunched and repositioned the 6th biggest commercial FM radio station in Russia and CIS countries. Achieved number 3 position in 1 year • Established internet presence of the station



MTS Group

• Russian Federation
• Telecommunications
• 700 & Above Employee

• Senior manager at the corporate clients’ department

  • Feb 2003 - Feb 2006

  Russia’s biggest cellular operator • Developed and implemented measures to increase corporate clients’ retention rate across Russia. Reduced the churn of corporate clients by 12%• Developed and introduced a common methodology for working with corporate clients across Russia that allowed the Company to simplify procedures, improve transparency in customer service, increase customer satisfaction (customer satisfaction rose by 24% just after 2 months after being implemented)• Organized the launch of new branches in Norilsk, Nizhnevartovsk, Volgograd, Barnaul, Irkutsk, Yuzhno-Sakhalinsk.