Experience

The Toronto Heschel School

• Canada
• Education
• 1 - 100 Employee

• Director of Admissions & Marketing

  • Jun 2020 - Present

  • Led the school’s recruitment and admissions, averaging 40 new students per year, and oversaw re-enrollment for approximately 300 students per year • Launched a new online application process • Developed and launched a new continuous enrollment agreement, improving efficiency • Sold the school to prospective parents through phone conversations, Zoom and in-person tours, newsletters and attentive customer service • Ran online and in-person events such as open houses, panel discussions, JK playgroups and holiday celebrations for prospects and current families • Analyzed retention numbers to create a report examining withdrawal motivations • Developed relationships with pre-schools to reach the school’s target audience • Created the school’s marketing strategy and executed within budget limitations • Produced marketing initiatives, such as co-presenting films with the Toronto Jewish Film Festival, stewarding Heschel’s presence at community walk, and all print, social media, Google AdWords pay-per-click and podcast advertising campaigns • Built a new 360° virtual tour of the school with teacher videos from each grade and specialty subject • Re-launched the school blog as the Heschel Hive, writing pieces and managing others’ contributions • Managed the Marketing & Communications Coordinator • Employed creative thinking to re-imagine strategies, processes and promotions due to the COVID-19 pandemic Show less



Quantum Test Prep

• Canada
• Education Management
• 1 - 100 Employee

• MBA Admissions Consultant and Interview Coach

  • Feb 2017 - Jun 2018

  • 100% of clients were admitted to the school of their choice • Prepared students for interviews by creating MBA Admissions Interview Tips booklet, offering realistic mock admissions interviews and giving feedback • Reviewed and critiqued resumes and application essays to ensure they were on the mark • Assessed whether candidates had elements of a strong MBA candidacy • Explored school options with prospective students to find those that best fit their needs • Visited MBA fairs and GMAT prep classes to promote my services • Wrote promotional material for Quantum website and flyers Show less



Schulich School of Business - York University

• Canada
• Higher Education
• 200 - 300 Employee

• Salesforce End User Project Manager

  • Jul 2015 - Feb 2017

  • Formulated requirements and solutions for new custom Salesforce CRM that handled all aspects of the business operations of Schulich's Graduate Recruitment & Admissions department, including applications for all graduate programs, file review, lead generation, email workflows, events management, and website integration• Designed system layouts and logic to optimize automation and ease of use • Collaborated with IT consultants and third-party vendors to test and improve the system’s functionality, as well as the Graduate Recruitment & Admissions department to ensure all needs were met• Trained end users and created training reference materials Show less

• Director, Graduate Recruitment & Admissions

  • Oct 2014 - Jul 2015

  • Developed strategic plan for domestic and international recruitment and admissions for the Schulich MBA, IMBA, MBA in India, MBA/JD, MBA/MFA/MA, Master of Finance, Master of Accounting, Master of Business Analytics, and PhD programs, and directed its implementation• Improved internal processes by instituting new application review methodology, synchronizing admission and awards, and establishing deferral management policies which augment show rates• Expanded methods of connecting with prospective students by introducing diversified events to the recruitment cycle, developing partnerships with external organizations, and launching a territorial recruitment model which improved applicant connectedness with the school• Managed and motivated a team of ten recruitment and admission professionals to meet Schulich’s strategic recruitment and enrolment goals Show less



Rotman School of Management, University of Toronto

• Canada
• Higher Education
• 300 - 400 Employee

• Assistant Director, MBA Recruitment & Admissions

  • Aug 2006 - Sep 2014

  • Evaluated more than 2000 MBA applications, interviewed prospective students, and made recommendations to the admissions committee • Built relationships with candidates, striving to increase application numbers and acceptance of admission offers • Increased interest and brand awareness by producing information sessions, alumni panels and other major recruitment events to promote the MBA, JD/MBA and MGA/MBA programs • Promoted Rotman to prospective students one-on-one and via admissions panels and information sessions at MBA fairs worldwide (attended dozens of events per year in Canada, USA, UK, India, China, Saudi Arabia, UAE, Qatar, Jordan, Lebanon, Kenya, Nigeria and Ghana) • Managed JD/MBA program admissions and increased enrollment by 120% from 2011 to 2012, then by 20% and 29% in successive years • Launched a GMAT Exploration Series, developing partnerships with GMAT prep centres • Created and launched the first business-school administered Facebook group in the world, attracting over 1300 members with resoundingly positive feedback • Generated innovations to improve Rotman messaging, such as Area of Interest Profiles to improve navigation of Rotman for prospects with special interests; Open House fly-ins for high calibre prospects; MBA fair “shelf-talkers” to capture walk-by traffic • Analyzed and prepared report on the department’s annual recruitment effectiveness • Compiled and analyzed data to determine highest potential target markets for new strategy Show less



BBC Worldwide

• Entertainment Providers
• 1 - 100 Employee

• Manager, Library Sales

  • Aug 1999 - Jan 2002

  • Managed and motivated the Library Sales team, ensuring the Sales Associate and Production Coordinator provided efficient and effective customer service • Assessed and actively pursued new business opportunities for archival footage and short programs in Canada • Propelled successful growth of Canadian division by increasing revenues by 35% and exceeding sales target by 6% while staying within budget • Developed new short program sales database and increased sales of shorts by 159% in first year on the job • Revamped internal procedures to meet BBC policies and re-trained clients accordingly, creating a customer process guide to educate about complicated procedures • Negotiated, closed and contracted all licence agreements • Produced weekly sales reports and projections for the Canadian business • Formulated advertising campaign and budgetary strategies • Established and maintained good working relationships with all clients • Collaborated on project to convert media assets to digital files and update delivery system Show less



Ellis Entertainment Corporation

• Canada
• Entertainment Providers
• 1 - 100 Employee

• International Sales Executive

  • Jul 1996 - Aug 1999

  • Managed export sales of television programs to broadcasters and sub-distributors worldwide • Developed relationships with domestic and international program buyers and suppliers, and sold programs from a catalogue of 5,000+ hours domestically and internationally • Acquired programming, formulated sales and marketing strategies, and launched new product into the marketplace • Created new rights management and program acquisitions databases • Spearheaded business development initiatives to launch sales in new territories • Directed all marketing activities, including the launch of a new company name and logo, writing press releases, creating and placing advertising, organizing promotional mailings and special events, and developing publicity material for import and export activities • Created, designed, and distributed a weekly programming newsletter to 100 Canadian television buyers • Designed and produced new international program catalogues annually • Managed all aspects of the company’s presence at international program markets Show less