Robert M. Friedman, MBA
Director of Marketing & Communications at Wilderness Torah- Claim this Profile
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Spanish Professional working proficiency
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English Native or bilingual proficiency
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Hebrew Limited working proficiency
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Bio
Lindsey Vermouth
I’ve worked with few people who are as excellent at motivating others, and who can communicate as clearly and concisely as Robert. I most recently worked with Robert as a subject matter expert writer where we worked together to ensure the content I provided worked well with the vision of the project, and he steered the direction of my writing to make sure we were well positioned to gain the customer’s business. Robert was excellent at listening to the information I provided and helped me to understand how the material I was responsible for providing would work with the greater project. Robert’s dedication to the project was inspiring, and he always clearly conveyed what he needed from me. Robert’s commitment to his work is contagious and he is a pleasure to work with.
Sonja Craig
I was fortunate to work with Robert from 2019-2020 at Evaluations Systems Group of Pearson. During that time he was a thoughtful and patient mentor who helped lead and challenge me in my role. His commitment to high standards and his support in those of us who worked with him on projects was always evident and appreciated.
Lindsey Vermouth
I’ve worked with few people who are as excellent at motivating others, and who can communicate as clearly and concisely as Robert. I most recently worked with Robert as a subject matter expert writer where we worked together to ensure the content I provided worked well with the vision of the project, and he steered the direction of my writing to make sure we were well positioned to gain the customer’s business. Robert was excellent at listening to the information I provided and helped me to understand how the material I was responsible for providing would work with the greater project. Robert’s dedication to the project was inspiring, and he always clearly conveyed what he needed from me. Robert’s commitment to his work is contagious and he is a pleasure to work with.
Sonja Craig
I was fortunate to work with Robert from 2019-2020 at Evaluations Systems Group of Pearson. During that time he was a thoughtful and patient mentor who helped lead and challenge me in my role. His commitment to high standards and his support in those of us who worked with him on projects was always evident and appreciated.
Lindsey Vermouth
I’ve worked with few people who are as excellent at motivating others, and who can communicate as clearly and concisely as Robert. I most recently worked with Robert as a subject matter expert writer where we worked together to ensure the content I provided worked well with the vision of the project, and he steered the direction of my writing to make sure we were well positioned to gain the customer’s business. Robert was excellent at listening to the information I provided and helped me to understand how the material I was responsible for providing would work with the greater project. Robert’s dedication to the project was inspiring, and he always clearly conveyed what he needed from me. Robert’s commitment to his work is contagious and he is a pleasure to work with.
Sonja Craig
I was fortunate to work with Robert from 2019-2020 at Evaluations Systems Group of Pearson. During that time he was a thoughtful and patient mentor who helped lead and challenge me in my role. His commitment to high standards and his support in those of us who worked with him on projects was always evident and appreciated.
Lindsey Vermouth
I’ve worked with few people who are as excellent at motivating others, and who can communicate as clearly and concisely as Robert. I most recently worked with Robert as a subject matter expert writer where we worked together to ensure the content I provided worked well with the vision of the project, and he steered the direction of my writing to make sure we were well positioned to gain the customer’s business. Robert was excellent at listening to the information I provided and helped me to understand how the material I was responsible for providing would work with the greater project. Robert’s dedication to the project was inspiring, and he always clearly conveyed what he needed from me. Robert’s commitment to his work is contagious and he is a pleasure to work with.
Sonja Craig
I was fortunate to work with Robert from 2019-2020 at Evaluations Systems Group of Pearson. During that time he was a thoughtful and patient mentor who helped lead and challenge me in my role. His commitment to high standards and his support in those of us who worked with him on projects was always evident and appreciated.
Experience
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Wilderness Torah
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United States
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Religious Institutions
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1 - 100 Employee
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Director of Marketing & Communications
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Dec 2020 - Present
Leads marketing strategy and execution of customer and B2C marketing efforts. Directs marketing team in developing and executing marketing plans to grow recognition and volume for programs. Develops and executes go-to-market strategies and campaigns for new and growing programs. Manages direct reports in successfully implementing and executing marketing plans. Plans and executes paid digital strategies across social channels. Directs the email and website marketing channels to drive traffic, conversion and growth. Monitors marketing trends and introduce new strategies to grow customers and track results to measure impact. Oversees marketing budget and forecast planning.
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Proposals & Marketing Communications Strategist
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Dec 2020 - Present
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Manager, Proposals & Marketing Communications
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Jun 2014 - Aug 2020
Directs marketing communications and customer content in 45 states, including over 40 successful RFx bid proposal responses yielding contracts with over 25 US state government and education public sector entities valued. Serves as senior manager, content strategist, solutions strategist, developer, writer, editor and project manager. Leads development of win themes, technical and competitive discriminators, pricing strategies and response compliance. Creates winning, customer-focused product and service solutions through collaboration with key stakeholders, including: executive leaders, business development, information technology (IT), customer service, sub-contractors, finance, public affairs, legal). Heads contract negotiations, communications, execution and monitoring.
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Project Manager, Market Research
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Jun 2009 - Jun 2014
Managed marketing communications content for prospective customers and stakeholders nationwide. Facilitated collaboration among 50 internal and external marketing content and bid proposal contributors, including with the executive team, subject matter experts, technical writers, editors, graphic designers and cross-functional teams. Created and implemented content management system strategies for rapid content development and efficient engagement of internal contributors. Designed and facilitated best practice workshops on content creation and management.
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Project Manager, Content Publishing
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Dec 2007 - Jun 2009
Oversaw digital content development and website publishing for state education licensure assessment programs. Spearheaded digital transformation of print publications to online media. Achieved process efficiency improvements by standardizing digital content development among subject matter experts, graphic designers, copywriters, copyeditors, web designers and clients.
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Digital Media Manager
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Apr 2006 - Jul 2007
Headed content development and content management for company portfolio of health products serving global B2B and B2C clients. Executed targeted email marketing campaigns. Directed content developers and production specialists to create educational media for trade shows and conferences. Achieved improvement in process efficiency through digital workflows. Headed content development and content management for company portfolio of health products serving global B2B and B2C clients. Executed targeted email marketing campaigns. Directed content developers and production specialists to create educational media for trade shows and conferences. Achieved improvement in process efficiency through digital workflows.
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Assistant Managing Editor
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Jan 2006 - Jul 2006
Managed content development of quarterly magazine publication (YOURAddress-Austin), annual guide and website for tourists and new residents. Assisted the Chief Publisher, Artistic Director and Chief Editor in market research, graphic design, photography, writing and editing. Managed content development of quarterly magazine publication (YOURAddress-Austin), annual guide and website for tourists and new residents. Assisted the Chief Publisher, Artistic Director and Chief Editor in market research, graphic design, photography, writing and editing.
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Education
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2015 - 2019
Isenberg School of Management, UMass Amherst
Master of Business Administration - MBA, Business Administration and Management, General -
2000 - 2004
Boston University
Bachelor's degree, English Language and Literature/Letters
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