Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, SEM & Emerging Media

  • Nov 2021 - Present

• Associate Director, SEM & Emerging Media

  • Nov 2019 - Nov 2021

• Supervisor, Search Engine Marketing

  • Nov 2017 - Nov 2019



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• Paid Search Manager

  • Oct 2016 - Nov 2017

  • Managed over $8M of yearly working media spend for five major brands in the Johnson & Johnson pharmaceutical portfolio.• Served as brands’ primary point of contact for topics regarding paid search, campaign management and deliverables.• Built and organized campaigns to ensure search tactics are strategically aligned with business goals and KPIs.• Utilized research tools to develop keyword lists, compelling ad copy and ad extensions to ensure campaign success.• Gathered insights based on search performance and cultivates reporting and proposal materials to deliver to clients.• Identified areas for optimization or expansion, leads testing and implementation, and presents analysis of results. • Developed tactical recommendations to outline to clients where current and future search budget can be used most effectively.• Kept clients informed of changes in the marketplace or competitive landscape with regard to their brand or search campaign.• Collaborated with internal client engagement and SEO teams and external media teams, vendors, and partner agencies to align on scopes and execution of various projects.• Mentored and managed search associates and student co-ops to assist in campaign management and optimization.

• Paid Search Associate

  • Jul 2015 - Sep 2016

  • Monitored day-to-day campaign spend and performance to ensure appropriate budget pacing and flighting of media dollars. • Implemented routine optimizations, including negative keywords, bid changes, test monitoring, and data tracking.• Assisted in implementation of testing and optimization opportunities, including landing page tests, ad copy tests, geo-targeting, and day parting strategies.



Fanatics

• United States
• Software Development
• 700 & Above Employee

• SEO Associate

  • Oct 2013 - Jul 2015

  • Assisted in building and maintaining SEO campaigns for NFL Shop, NBA Store, NHL Shop, NASCAR Superstore, and over 30 other partner sites.• Communicated directly with business teams to ensure all new products and content is optimized and targets relevant keyword terms.• Researched and analyzed industry changes and developments with a focus on content development and maintenance.• Wrote all posts and handles maintenance of each league’s blog and Google+ accounts.• Conducted weekly reporting of traffic and revenue for all four major league sites, as well as all pro team partner sites. • Helped SEO revenue growth of the company increase by over 20% YOY in 2014.



Hibu

• Advertising Services
• 700 & Above Employee

• Online Presence Account Manager

  • Mar 2013 - Oct 2013

  • Developed bi-weekly Facebook, Twitter, and Google+ posts for more than 100 clients.• Built backlinks to clients’ websites to build their online presence and optimize their website for search engine results.• Coordinated client’s creative direction with the video team for the development of monthly promotional videos.• Produced quality content in fast turnaround times, resulting in a high contract renewal rate.

• Web Content Writer

  • Nov 2011 - Mar 2013

  • Created benefit-rich copy for clients’ websites to position their content as the answer to their potential customers’ needs.• Focused on appropriate keywords, title tags, and meta data to improve each website’s organic search ranking and increase traffic.• Led the development of a website production pilot designed to make improvements on turnover time and customer satisfaction.• Reviewed each website with the client and facilitates changes with the design artist to ensure their total satisfaction before the final product is launched. • Exceeded daily website production goals while consistently maintaining a high level of content quality and integrity.



Square 2

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • Aug 2011 - Sep 2011

  • Wrote various promotional documents for over 10 different clients.• Facilitated increased copy traffic by completing numerous copywriting projects.• Expedited operations by completing work quickly despite little background on each client. • Wrote various promotional documents for over 10 different clients.• Facilitated increased copy traffic by completing numerous copywriting projects.• Expedited operations by completing work quickly despite little background on each client.



DDCworks

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriting Intern

  • May 2011 - Jul 2011

  • Assisted with numerous copywriting duties in accordance with swift deadlines.• Wrote compelling copy for corporate, consumer, and health care brands.• Took on responsibility of the prompt completion of select projects. • Assisted with numerous copywriting duties in accordance with swift deadlines.• Wrote compelling copy for corporate, consumer, and health care brands.• Took on responsibility of the prompt completion of select projects.



Calcium

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jan 2010 - Apr 2010

  Added input and ideation to creative concepting meetings.Provided help to fellow copywriters and art directors for the prompt completion of projects.Created advertisements assigned by the Chief Ideation Officer to be used for my portfolio. Added input and ideation to creative concepting meetings.Provided help to fellow copywriters and art directors for the prompt completion of projects.Created advertisements assigned by the Chief Ideation Officer to be used for my portfolio.