Experience

Pearl Certification

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Marketing, Homeowner Division

  • May 2022 - Present



Contently

• United States
• Software Development
• 1 - 100 Employee

• Director of Content Strategy Services

  • Jul 2019 - May 2022

  I manage team of 8+ content marketing experts, who retain and grow customer marketing programs. Maintain full P&L responsibility of budget, and lead tech stack selection, implementation, adoption, and management. Growth Marketing: Oversee and execute tactical marketing campaigns across customer lifecycle, integrating tools and resources cross-functionally. -Examples include educational hub webinars, product collateral and proposals, customer email newsletter, nurture campaigns, and… Show more I manage team of 8+ content marketing experts, who retain and grow customer marketing programs. Maintain full P&L responsibility of budget, and lead tech stack selection, implementation, adoption, and management. Growth Marketing: Oversee and execute tactical marketing campaigns across customer lifecycle, integrating tools and resources cross-functionally. -Examples include educational hub webinars, product collateral and proposals, customer email newsletter, nurture campaigns, and product-integrated interactive content. Product Marketing: Built critical pillar of company value prop—a suite of data-driven marketing analyses and workshops. Created and executed on full GTM strategy. -Oversaw product development, plus GTM and ongoing marketing, for proprietary data analysis tool. Performance Marketing: Re-launched and commercialized paid distribution as a managed service. Designed and ran paid advertising campaigns for customers on platforms like LinkedIn, Facebook, and Outbrain. Digital & Content: Currently provide millions of dollars of content ROI across customer base via organic content strategies. -Consult as executive sponsor with customers to strategize, build, and launch complex content programs across all enterprise channels. Provide data-driven strategy, SEO plans, editorial calendars, and monthly optimization reports and insights. Marketing Operations: Own and manage team initiatives, including CMS/LMS platforms, certification programs, core competency testing, reporting templates, ongoing customer messaging, product updates, narrative and negotiation coaching, and ongoing cross-functional knowledge-building. -Built and continuously optimize a lean tech stack for marketing and content analytics, social listening, social performance and audience insights, SEO analysis and planning, and product adoption. -Design and maintain CRM and CRM processes, reporting, templates, and integrations.

• Executive Editor

  • Oct 2017 - Jul 2019

  Owned growth, quality, and revenue generation for Editorial Services. Employer Branding: Doubled size of managing editor team and increased top-tier freelancer portfolios by 30% annually. -Recruited, trained, and managed a team of 40+ managing editors, who, along with a network of 160,000 freelance journalists and agencies, continue to create class-leading content for Fortune 500 and 100 brands. -Ran Contently’s freelancer marketing and recruiting hub, The Freelance Creative and… Show more Owned growth, quality, and revenue generation for Editorial Services. Employer Branding: Doubled size of managing editor team and increased top-tier freelancer portfolios by 30% annually. -Recruited, trained, and managed a team of 40+ managing editors, who, along with a network of 160,000 freelance journalists and agencies, continue to create class-leading content for Fortune 500 and 100 brands. -Ran Contently’s freelancer marketing and recruiting hub, The Freelance Creative and associated newsletter. Increased lead gen through content publication and organic and paid distribution on Facebook. Product Marketing: Commercialized Editorial Services, setting SLAs and best practices, automating operations and processes, and updating pricing structure. Led GTM and ongoing marketing. -Conducted workshops and consulting with customers to develop high-impact SEO, digital, and traditional marketing strategies.

• Senior Managing Editor

  • Jun 2014 - Oct 2017

  -Recruited, trained, and oversaw a network of hundreds of freelance journalists, creatives, and agencies to produce strategic content for Fortune 500 and 100 brands. -Managed marketing programs and executed on strategic content plans alongside enterprise B2B and B2C brands. Ideated for editorial calendar, solicited and assigned stories, edited for grammar, content, and style, created social media assets, led quality control for on-page SEO, and ensured that all content, whether text or… Show more -Recruited, trained, and oversaw a network of hundreds of freelance journalists, creatives, and agencies to produce strategic content for Fortune 500 and 100 brands. -Managed marketing programs and executed on strategic content plans alongside enterprise B2B and B2C brands. Ideated for editorial calendar, solicited and assigned stories, edited for grammar, content, and style, created social media assets, led quality control for on-page SEO, and ensured that all content, whether text or multimedia, aligned with customer strategies.



Elland Road Partners

• New York, New York

• Senior Content Producer

  • Mar 2014 - Oct 2017

  Recruited by former ESPN editor-in-chief to lead multiple client projects, including the establishment and execution of content strategy, edited client publications, and contributed both short- and long-form content for a variety of clients in a range of industries, including media, real estate development, and nonprofit. Recruited by former ESPN editor-in-chief to lead multiple client projects, including the establishment and execution of content strategy, edited client publications, and contributed both short- and long-form content for a variety of clients in a range of industries, including media, real estate development, and nonprofit.



Freelance Writer and Editor

• New York, NY

• Writer/Editor

  • Jun 2012 - Oct 2017

  My writing has appeared in publications such as ESPN The Magazine and ESPNw, Marie Claire, Crain's New York Business, Westchester Magazine, AARP Life Reimagined and TIME (special projects). Previous travel writing has been published on BudgetTravel.com, ShermansTravel.com, and in GO Magazine with pick-up elsewhere. I contributed to "On the Origins of Sports," by Gary Belsky and Neil Fine, published through Artisan. Portfolio: deannacioppa.contently.com My writing has appeared in publications such as ESPN The Magazine and ESPNw, Marie Claire, Crain's New York Business, Westchester Magazine, AARP Life Reimagined and TIME (special projects). Previous travel writing has been published on BudgetTravel.com, ShermansTravel.com, and in GO Magazine with pick-up elsewhere. I contributed to "On the Origins of Sports," by Gary Belsky and Neil Fine, published through Artisan. Portfolio: deannacioppa.contently.com



Today Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Assistant, Westchester Magazine

  • Mar 2013 - Feb 2014

  Writing, reporting, and fact-checking duties at Westchester Magazine and affiliated publication Editorial administrative support as needed. Writing, reporting, and fact-checking duties at Westchester Magazine and affiliated publication Editorial administrative support as needed.



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Editorial Intern -- Fitness Magazine

  • Aug 2012 - Dec 2012

  Wrote blog posts on health and fitness news, performed research, administrative work and provided assistance to editorial team. Wrote blog posts on health and fitness news, performed research, administrative work and provided assistance to editorial team.



Ink - we are travel media

• United Kingdom
• Media and Telecommunications
• 200 - 300 Employee

• Research Intern, GO Magazine

  • May 2012 - Aug 2012

  Researched content and images for own pieces and preliminary research for other writers Fact-checked content, calling sources to confirm details of articles Coordinated necessary administrative details, including mail sorting and requesting sample products Researched content and images for own pieces and preliminary research for other writers Fact-checked content, calling sources to confirm details of articles Coordinated necessary administrative details, including mail sorting and requesting sample products



Penguin Random House

• United States
• Book Publishing
• 700 & Above Employee

• Editorial Intern

  • Jan 2012 - May 2012

  Wrote and edited travel news briefs and service pieces for Fodors.com blog and newsletter Performed photo research and editing and slideshow editing Staged and published stories and photos in Movable Type platform using HTML Wrote and edited travel news briefs and service pieces for Fodors.com blog and newsletter Performed photo research and editing and slideshow editing Staged and published stories and photos in Movable Type platform using HTML



Andera

• Providence, RI

• Project Manager (and other positions)

  • May 2007 - Jun 2011

  Honed leadership skills through leading implementations of Andera’s Online Account Opening solution for banks and credit unions Became subject matter expert through creation of project plans, technical requirements and training documentation, and implementation of projects Delegated tasks to supporting teams of engineers and integration specialists **** As Product Integration Specialist, collaborated with Project Managers and Engineers in configuration, testing and… Show more Honed leadership skills through leading implementations of Andera’s Online Account Opening solution for banks and credit unions Became subject matter expert through creation of project plans, technical requirements and training documentation, and implementation of projects Delegated tasks to supporting teams of engineers and integration specialists **** As Product Integration Specialist, collaborated with Project Managers and Engineers in configuration, testing and troubleshooting of Andera’s interface with third party vendors, specifically core processors and risk management vendors **** As Implementation Coordinator, was responsible for customer contract administration and maintenance of customer records, both digital and paper **** As Office Manager, was contract administrator for Andera’s customers, partners and vendors Human Resource duties, including but not limited to new hire processes, employee records, development of 401k Employer Match program, maintenance of Andera’s Healthcare Package, and payroll administration Show less Honed leadership skills through leading implementations of Andera’s Online Account Opening solution for banks and credit unions Became subject matter expert through creation of project plans, technical requirements and training documentation, and implementation of projects Delegated tasks to supporting teams of engineers and integration specialists **** As Product Integration Specialist, collaborated with Project Managers and Engineers in configuration, testing and… Show more Honed leadership skills through leading implementations of Andera’s Online Account Opening solution for banks and credit unions Became subject matter expert through creation of project plans, technical requirements and training documentation, and implementation of projects Delegated tasks to supporting teams of engineers and integration specialists **** As Product Integration Specialist, collaborated with Project Managers and Engineers in configuration, testing and troubleshooting of Andera’s interface with third party vendors, specifically core processors and risk management vendors **** As Implementation Coordinator, was responsible for customer contract administration and maintenance of customer records, both digital and paper **** As Office Manager, was contract administrator for Andera’s customers, partners and vendors Human Resource duties, including but not limited to new hire processes, employee records, development of 401k Employer Match program, maintenance of Andera’s Healthcare Package, and payroll administration Show less



FUJIFILM Holdings America Corporation

• United States
• Executive Offices
• 700 & Above Employee

• Corporate Communications Intern

  • Jun 2006 - Aug 2006

  Wrote and proofread customer-targeted press releases and Web highlights for Fujifilm USA's Website Integral part of department's corporate blogging project, which included research and monitoring of daily Internet chatter regarding Fujifilm products and brand management, extrapolating general trends in professional/consumer views on Fujifilm products and brand management Wrote and proofread customer-targeted press releases and Web highlights for Fujifilm USA's Website Integral part of department's corporate blogging project, which included research and monitoring of daily Internet chatter regarding Fujifilm products and brand management, extrapolating general trends in professional/consumer views on Fujifilm products and brand management