Experience

CareSpan

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Marketing*

  • 2015 - Jun 2021

  About CareSpan Integrated Networks CareSpan Integrated Networks (CSIN) is a subsidiary of CareSpan Holdings, Inc. CSIN has created a business support infrastructure for its professional network partners and is the first to deploy a comprehensive, integrated digital healthcare “Clinic-in-the-Cloud” creating unfettered access to care for the underserved and with an emphasis on the care of chronic illness. CSIN integrates technology for remote monitoring, evaluation, diagnosis and treatment… Show more About CareSpan Integrated Networks CareSpan Integrated Networks (CSIN) is a subsidiary of CareSpan Holdings, Inc. CSIN has created a business support infrastructure for its professional network partners and is the first to deploy a comprehensive, integrated digital healthcare “Clinic-in-the-Cloud” creating unfettered access to care for the underserved and with an emphasis on the care of chronic illness. CSIN integrates technology for remote monitoring, evaluation, diagnosis and treatment, care collaboration and coordination, and analytics, while creating high levels of patient engagement. CareSpan is dedicated to the future of integrated digital care, using sophisticated digital diagnostic and clinical decision support tools in collaboration with primary, specialty and mental health providers to drive better outcomes with a patient-centered approach. For further information please visit: http://www.carespanhealth.com. Show less About CareSpan Integrated Networks CareSpan Integrated Networks (CSIN) is a subsidiary of CareSpan Holdings, Inc. CSIN has created a business support infrastructure for its professional network partners and is the first to deploy a comprehensive, integrated digital healthcare “Clinic-in-the-Cloud” creating unfettered access to care for the underserved and with an emphasis on the care of chronic illness. CSIN integrates technology for remote monitoring, evaluation, diagnosis and treatment… Show more About CareSpan Integrated Networks CareSpan Integrated Networks (CSIN) is a subsidiary of CareSpan Holdings, Inc. CSIN has created a business support infrastructure for its professional network partners and is the first to deploy a comprehensive, integrated digital healthcare “Clinic-in-the-Cloud” creating unfettered access to care for the underserved and with an emphasis on the care of chronic illness. CSIN integrates technology for remote monitoring, evaluation, diagnosis and treatment, care collaboration and coordination, and analytics, while creating high levels of patient engagement. CareSpan is dedicated to the future of integrated digital care, using sophisticated digital diagnostic and clinical decision support tools in collaboration with primary, specialty and mental health providers to drive better outcomes with a patient-centered approach. For further information please visit: http://www.carespanhealth.com. Show less



G.E. CareCredit/Sarcom, PC Mall

• Digital Marketing Strategist/ Director, Web Marketing

  • 2011 - 2012

  Analyzed company’s digital marketing, developed a new strategy for Search Engine Marketing (SEM) including Organic and Paid traffic, social media, web development process, supportive infrastructure and analytics (Omniture, Google Analytics, etc.). Analyzed company’s digital marketing, developed a new strategy for Search Engine Marketing (SEM) including Organic and Paid traffic, social media, web development process, supportive infrastructure and analytics (Omniture, Google Analytics, etc.).



LendingTree, TreeSD, HealthTree, RealEstate.com

• Cross-site Strategist

  • 2009 - 2011

  Online, mobile, life-centric, decision-empowerment site aggregation. Facilitator hired to strategize, develop/design corporate marketing/branding methodologies, projects, programs for targeted company lead-generation and website traffic expansion. Online, mobile, life-centric, decision-empowerment site aggregation. Facilitator hired to strategize, develop/design corporate marketing/branding methodologies, projects, programs for targeted company lead-generation and website traffic expansion.



PresenterNet

• VP Bus Dev/Marketing

  • 2008 - 2009

  On-demand, interactive sales/marketing/training presentation company. Strategic Bus Dev and Marketing, special focus lead generation and partners for SaaS environment. On-demand, interactive sales/marketing/training presentation company. Strategic Bus Dev and Marketing, special focus lead generation and partners for SaaS environment.



BP

• Executive Director

  • 2006 - 2008

  Analyzed operational needs of the organization and used innovative, creative methods/tactics to bring dramatic change. Full P&L, C-level responsibility for 46 yr old company. Facilitated/negotiated sale and transfer of company assets. Analyzed operational needs of the organization and used innovative, creative methods/tactics to bring dramatic change. Full P&L, C-level responsibility for 46 yr old company. Facilitated/negotiated sale and transfer of company assets.



The Learning Network

• VP Marketing

  • 1998 - 2005

  Online training company, early adopter of the SaaS model. Established business development, marketing strategy, organizational and operational configurations. Initiated key relationships with CCH and Deloitte & Touche. Online training company, early adopter of the SaaS model. Established business development, marketing strategy, organizational and operational configurations. Initiated key relationships with CCH and Deloitte & Touche.



Grafx Group, Inc.

• San Clemente, CA

• V.P. Marketing

  • 1994 - 1998

  Hired to expand Grafx's business opportunities in a rapidly changing technical environment. Developed and implemented key marketing strategies for Grafx's major accounts. Clients included: Hitachi PC, NEC, Philips Semiconductor, Toshiba America, Epson, Compaq, etc. Hired to expand Grafx's business opportunities in a rapidly changing technical environment. Developed and implemented key marketing strategies for Grafx's major accounts. Clients included: Hitachi PC, NEC, Philips Semiconductor, Toshiba America, Epson, Compaq, etc.



AST Computer

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Sr. Mgr. Advanced Products

  • 1985 - 1993

  Creatively differentiated AST’s most advanced product lines and offered leading-edge solutions at the advent of the World Wide Web when corporate technology downsized to high-powered PCs from mainframe and mini systems. Accountable for over 100M product line. Creatively differentiated AST’s most advanced product lines and offered leading-edge solutions at the advent of the World Wide Web when corporate technology downsized to high-powered PCs from mainframe and mini systems. Accountable for over 100M product line.