Chief Marketing Officer

• Feb 2023 - Present

Assistant Professor

• Nov 2021 - Present

Industry Manager Retail

• Jan 2022 - Jan 2023

Supporting Portuguese retailers to accelerate their digital journey. Accelerating growth and innovation in Retail: partnering with market leaders to exceed the expectations of today's super-empowered consumer. Main project areas: Profitable Digital Growth, Online to Offline Strategy & Measurement Supporting Portuguese retailers to accelerate their digital journey. Accelerating growth and innovation in Retail: partnering with market leaders to exceed the expectations of today's super-empowered consumer. Main project areas: Profitable Digital Growth, Online to Offline Strategy & Measurement

Google Ads & Programmatic Lecturer

• Jan 2019 - Jun 2022

Digital Marketing Manager

• Jun 2021 - Jan 2022

Got promoted to Manager in 6 months after developing a new offer for digital marketing. Functional Lead for multiple Martech project such as automation & personalization (in energy, retail & telco industries). Created and implemented new business offers for the company.

Senior Digital Consultant

• Jan 2021 - Jun 2021

Accountable for multiple sales pitches and business offer development within the organization.

Head of Digital Pure Players (Performance & Programmatic)

• Jan 2020 - Jan 2021

Managing the Digital Pure Players Team (Performance and Programmatic) across Havas Media Group (+20 people) making sure innovation and outstanding results are best in class.

Head of Programmatic

• Jul 2018 - Jan 2020

Manage the Programmatic Team at Havas Media Group, accountable for hire, train and evaluate a team of 3 (+34% growth YOY). First programmatic team certificated in Dv360 by Google Marketing Platform in the portuguese market. Optimized department workflows by 1) creating processes that help campaign management and 2) Fully automated billing process in collaboration with IT team allowing extra strategic time for the team. Collaboration and negotiation with local publishers and data providers in order to get the best inventory/data and programmatic deals for clients.

Digital Performance Manager

• Feb 2018 - Jul 2018

Part of the digital acquisition team, for one of the biggest portuguese startups, managing campaigns in 7 languages for +60 locations Working day to day with Paid Search, Paid Social, Google Analytics, Sales Force and every tool that could improve the business performance. Brought automation vision for digital tools that allowed savings and optimizations in the annual budget (+1.5M) Used marketing data to create a price analysis document and logistics distribution of the fleet. Part of the digital acquisition team, for one of the biggest portuguese startups, managing campaigns in 7 languages for +60 locations Working day to day with Paid Search, Paid Social, Google Analytics, Sales Force and every tool that could improve the business performance. Brought automation vision for digital tools that allowed savings and optimizations in the annual budget (+1.5M) Used marketing data to create a price analysis document and logistics distribution of the fleet.

Digital Performance Strategist

• Jun 2017 - Feb 2018

- Accountable for performance strategies across all clients (Performance Channels: PPC, Paid Social, Influencers, Programmatic and Lead Generation) - Played a major roll in the digital training & development of the company regarding performance mindset in digital campaigns - Accountable for performance strategies across all clients (Performance Channels: PPC, Paid Social, Influencers, Programmatic and Lead Generation) - Played a major roll in the digital training & development of the company regarding performance mindset in digital campaigns

Senior Performance Manager

• Feb 2016 - Jun 2017

- Accountable for e-commerce stores in the retail market: fashion, kids and sportswear (Portugal and Spain) - Developed online strategies to help brands grow and reach their business goals,integrating the campaigns with the offline channel. -Increased digital investment of my clients by 110% in one year (SEM, Paid Social, Display and Programmatic) -Learned about other accounts and markets: Gambling, Trading, Real Estate, Electronics Retailer, Auto - Accountable for e-commerce stores in the retail market: fashion, kids and sportswear (Portugal and Spain) - Developed online strategies to help brands grow and reach their business goals,integrating the campaigns with the offline channel. -Increased digital investment of my clients by 110% in one year (SEM, Paid Social, Display and Programmatic) -Learned about other accounts and markets: Gambling, Trading, Real Estate, Electronics Retailer, Auto

Digital Performance Manager

• Oct 2014 - Feb 2016

- Managed accounts in different industries always focused on Lead Generation: insurance, vouchers & promotions, news and healthcare (70% of companies profit). - Gathered target based leads for clients (PPC - Paid Search and Paid Social, Affiliate Marketing, Email Marketing, UX and CRO for landing pages and creatives) - Managed accounts in different industries always focused on Lead Generation: insurance, vouchers & promotions, news and healthcare (70% of companies profit). - Gathered target based leads for clients (PPC - Paid Search and Paid Social, Affiliate Marketing, Email Marketing, UX and CRO for landing pages and creatives)

Marketing Assistant - Ice Cream in Home

• Aug 2013 - Oct 2014

- Brands Include: OLÁ (Magnum, Carte D'Or, Cornetto, Kids) and Ben & Jerry's. - Analytical reports of the Ice Cream market (Nielsen and TNS data) and internal data evaluations (SAP). - Accountable for all Digital (website and facebook) brand plans implementation. - Trade Marketing tasks. - Brands Include: OLÁ (Magnum, Carte D'Or, Cornetto, Kids) and Ben & Jerry's. - Analytical reports of the Ice Cream market (Nielsen and TNS data) and internal data evaluations (SAP). - Accountable for all Digital (website and facebook) brand plans implementation. - Trade Marketing tasks.