Experience

TickPick

• United States
• Events Services
• 1 - 100 Employee

• Vice President, Head of Growth

  • Jun 2022 - Present

  TickPick is a fast growing technology company that is reshaping the secondary ticket marketplace. Through a combination of software development, product innovation and best in class customer experience, we have saved our customers over $60 million in service fees. Since our launch in 2011 we have sold over $850 million in tickets, and for the last five years, TickPick has been named a Deloitte Technology Fast 500 award winner and has landed on lists of Inc. 5000’s and Crain's New York Business’ Fast 50. Show less



Populace Coffee

• Food and Beverage Services
• 1 - 100 Employee

• Partner, Advisor

  • Oct 2016 - Present

  Specialty Coffee Roaster located in Bay City, MI. Serving the citizens of the world. We carefully source and roast our beans. Specialty Coffee Roaster located in Bay City, MI. Serving the citizens of the world. We carefully source and roast our beans.



Mille Mitten

• Hospitality

• Co-Founder

  • Mar 2012 - Present

  Plan and organize a three day experience/event around the state of Michigan. Facilitate partnerships with major automotive and lifestyle brands. Plan and organize a three day experience/event around the state of Michigan. Facilitate partnerships with major automotive and lifestyle brands.



Fireside

• United States
• Advertising Services
• 1 - 100 Employee

• Partner, Strategy

  • Sep 2019 - Jun 2022

  A digital strategy and marketing consultancy focusing on helping eComm businesses scale and grow through digital infrastructure, martech and innovation transformations. Services Include: - Platform & Infrastructure Optimization - Marketing Automation and Process Efficiency - Agency Procurement & Team Structure - Conversion Rate Optimization and User Experience A digital strategy and marketing consultancy focusing on helping eComm businesses scale and grow through digital infrastructure, martech and innovation transformations. Services Include: - Platform & Infrastructure Optimization - Marketing Automation and Process Efficiency - Agency Procurement & Team Structure - Conversion Rate Optimization and User Experience



AEG Presents

• Entertainment Providers
• 700 & Above Employee

• Head Of Media

  • Nov 2016 - Jul 2019

  Oversee the allocation and strategy for paid marketing investment for NA Tours, Festivals, and One-Offs. Lead digital audience solutions for our Global Partners/Sponsors in the live events and sports space. Oversee the allocation and strategy for paid marketing investment for NA Tours, Festivals, and One-Offs. Lead digital audience solutions for our Global Partners/Sponsors in the live events and sports space.



Google

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Jan 2015 - Oct 2016

  Focus Areas:// Marketing Automation// Insight Reporting// User Acquisition + Retention// Creative/Strategy Development

• Digital Marketing Consultant - Live Events, Music, and Sports

  • Oct 2012 - Dec 2014

  Focus Areas:// Support major labels, professional sports leagues, and top live events clients with digital marketing expertise across Search, Display, Mobile, YouTube and Social platforms.// Offers unique, solution-oriented marketing recommendations to drive online album downloads, brand awareness and consumer engagement.// Facilitate partnerships with Google's broader product teams and our largest entertainment clients to create unique experiences and engagements.

• Account Manager - SMB Sector

  • Sep 2011 - Sep 2012

  Focus Areas:// Partnering with Google's advertisers to grow their businesses using the scale and reach of our products (Search, Display Advertising, TV, YouTube, Mobile, and Social).// Focusing efforts to help small and medium-sized business find success with Google's digital marketing platforms.



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Insights Analyst

  • Jun 2010 - Jul 2011

  Focus: // Developed critical strategic insight on key issues to effectively address clients’ concerns in media planning / buying. // Created several customized segmentation and cluster analyses to enhance consumer-targeting capabilities based on syndicated and proprietary research data. // Created and analyzed complex media targets for top clients, such as Subway, Travelers Insurance, Citizens Bank, Warner Brothers, GlaxoSmithKline, among others. // Tracked and monitored consumer media consumption along traditional and emerging platforms // Added vital analysis to existing data along with proprietary tools, client input and personal insight to better present MediaCom’s strategic approach to media planning. // Crafted POVs on new and emerging topics in the media industry for internal and external publication. // Constructed research proposals for our proprietary panel that explored critical areas for our clients, such as holiday shopping and gift giving. // Produced highlight one-sheets on specific categories, brands and media landscapes. Show less



Michigan State University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Research Assistant

  • Sep 2008 - Aug 2009

  I worked as a research assistant for the Marketing Department with the following duties: // Gathering citation data from articles in every major business journal from 1993. // Observing the distribution of articles from one discipline to another, ranging from general management to accounting. I worked as a research assistant for the Marketing Department with the following duties: // Gathering citation data from articles in every major business journal from 1993. // Observing the distribution of articles from one discipline to another, ranging from general management to accounting.