Head of Marketing and Market Intelligence

• Jun 2018 - Present

Managing Director - Global Marketing and Events

• 2014 - 2018

Led global team of marketers with presence across the Americas, EMEA and APAC. Responsible for positioning Moody’s Analytics as the solution provider of choice for risk management needs. Supported $2B business through customer acquisitions and retention activities. Areas of focus included brand strategy, content marketing, demand generation, events, social media and communications. Worked with senior stakeholders across the firm to ensure sales, product management and marketing alignment.Developed persona driven marketing and related content strategy Responsible for promoting “one voice” brand across the portfolio of solutionsDelivered over 200 marketing campaigns in with 750+ events, 2,000+ leads resulting in $50M sales generated or influencedLaunched new products acquiring 2,500+ new names, generating 1,200 marketing qualified leadsDeveloped best practices and expanded use of channels for the business. Launched YouTube channel, expanded use of LinkedIn and Twitter to promote content. 100% increase in the number of industry awards won and expanded analyst coverageEstablished Marketing Council to align brand governance and best practice across Moody’s AnalyticsRe-launched corporate website, including multiple regional sites, driving increased site visits. Result was 40+% growth in mobile visitors Show less

Managing Director - Global Client Service

• Jan 2006 - Aug 2014

Led global team of 170+ client service professionals based in the Americas, EMEA, and APAC ensuring customer success across the portfolio of products and solutions. Supported retention of $300M subscription businessBrought in to established the Customer Service groupDeveloped and implemented strategy to align group mission and objectives with organizational goals by creating a culture of coaching, investing in training and professional development, measuring and monitoring KPIs and changing the recruiting and onboarding modelConsistently met or exceeded client SLAs and premium service expectationsIncreased employee satisfaction, reduced turnover, and lowered costs of recruiting and training. Established career progression program with 95% employee retention within Moody’sExpanded service offerings to include 24-7 coverage, onsite and multi-language client supportInnovated support operations and increased agent utilization through the use of technology: implemented automated email management tool, online chat and self service website Represented the voice of the customer” to Product Management and Operations. Dramatically improved cross team communication and collaboration Expanded the remit of the team to include Account Management, Client Training Improved client retention by 5% and satisfaction resulting in $15 million of revenue Show less

Senior Product Strategist

• 1997 - 2005

Product management and marketing responsibilities for corporate finance and structured finance research services. Responsible for P&L totaling $50 million in recurring revenue Created research and data products, defining business requirements, functional design and production. Managed product lifecycle from concept, to beta through launch. Developed brochures, sales presentations, FAQs and sales training materials. Product management and marketing responsibilities for corporate finance and structured finance research services. Responsible for P&L totaling $50 million in recurring revenue Created research and data products, defining business requirements, functional design and production. Managed product lifecycle from concept, to beta through launch. Developed brochures, sales presentations, FAQs and sales training materials.

Business Development

• 1995 - 1997

Marketed Corporate Trust services to issuers, investment bankers and investors

Product Manager

• 1993 - 1995

Management responsibilities for $20 million product

Program Manager

• 1991 - 1992

Assisted Minority and Women Owned businesses in developing business plans and raising capital Assisted Minority and Women Owned businesses in developing business plans and raising capital

Portfolio Associate

• 1986 - 1990

Implemented investment policy for $11 billion discretionary account base Implemented investment policy for $11 billion discretionary account base