Founder

• Jan 2017 - Present

We are a creative agency focused on Visual Design for Brands, Business, Events, Destinations, and Government. We are a creative agency focused on Visual Design for Brands, Business, Events, Destinations, and Government.

Head Of Product Management, Corporate Communication

• Jan 2019 - Mar 2022

Lead the Product Management team guiding creativity and delivery of products that meet the users' known and unknown needs. Design Content Marketing Strategies and Collaborate with the Design unit to produce and deliver high-quality and engaging content regularly. Ideation for Product Marketing Campaigns, driving traffic, improving customer engagement and sales leads; improving the bottom line. Ensure all Product Marketing and Branding content is On-brand and consistent in terms of style, tone of voice, and quality.

Creative Director

• Jul 2020 - Jun 2021

Concept, Design, Strategy for the BusinessDay Weekender - a weekly Saturday News & Lifestyle publication. Concept, Design, Strategy for the BusinessDay Weekender - a weekly Saturday News & Lifestyle publication.

Contributor

• Oct 2018 - Dec 2019

Director Brand Strategy

• Feb 2016 - Jan 2017

Creative Strategy for the 2016 Carnival Calabar and Festivals, Africa's Biggest Street Party Strategy for the Renewed Tourism drive for the Cross River state Government Created and Manage Campaigns (among which is the "I am Calabar, You're welcome" campaign) for Marketing the Carnival Calabar for 360 degree Marketing and Cutting Edge PR Created the new Carnival Theme Song in conjunction with World renowned producer Cobhams Asuquo, Nigerian A-List Artiste Iyanya, Sammy Okposo, Sunny Nneji and other Local Acts Created the Brand Development for the Carnival Calabar and Festivals going forward. Managed Design and User Experience for Print, Web and Mobile Marketing.

Senior Art Director

• Sep 2015 - Jan 2016

Generate clear ideas and concepts in tandem with the copywriter Produce sketches, storyboards, roughs to visualise ideas Understand marketing initiatives, strategic positioning and target audience Cooperate with the rest of the creative team across different types of media Take work from concept to final execution within deadlines Manage and delegate responsibilities to other designers and provide directions Present completed ideas to clients/team members Stay on top of all trends and maintain best practices

Founding Partner

• Oct 2014 - Sep 2015

MariePhilip Consulting is a full service Brand Consulting firm focused on Strategy + Design. Here, we believe design thinking is the core of effective strategy development and organisational change and you can design the way you lead, manage, create and innovate. MariePhilip Consulting is a full service Brand Consulting firm focused on Strategy + Design. Here, we believe design thinking is the core of effective strategy development and organisational change and you can design the way you lead, manage, create and innovate.

Brands and Product Marketing Strategy Manager

• Apr 2014 - Sep 2014

Lead, participate in and contribute to the development of winning strategies for GTBank's digital marketing efforts. Work with and within in-house teams to create and execute winning campaigns across all GTBank's marketing channels (online and offline). Work with and within in-house teams to design for consistent, effective and delightful user experience across all our platforms. Participate in and contribute to regular reviews of digital marketing efforts and provide actionable suggestions for improvement. Work creatively and proactively to proffer innovative solutions to any identified problems/opportunities, and be a driver for these.

Creative Director

• Feb 2013 - Apr 2014

Reporting to the CEO Hellofood Africa, now Jumia Food. Developed content and creatives for all Marketing efforts across 8 unique African markets (Kenya, Morocco, Ghana, Senegal, Nigeria, Cote D'Ivoire, Rwanda, Tanzania) in which Hellofood is present. Developed above and below the line campaigns and adapted same to local markets. Updated the Hellofood Africa logo to the white logo in a red circle. This was immediately adopted across board and also in LatAm. Started a firm-wide internal campaign to push daily orders above a record 100 orders to great success. Orders have not gone below ever since. Graphic Design(Web+Print), Optimised design for better conversion across all countries websites. Online Marketing Strategy, Social Media Strategy, E-mail Marketing design, planning and execution.

Creative Manager

• Sep 2012 - Jan 2013

Brand development, Graphic Design(Web+Print), Management of in-house and outsourced design resources, Internal/External Marketing Communication, E-mail marketing design, Optimised design for higher conversion rates on the company owned websites www.sunglasses.com.ng, www.glamour.com.ng, etc. Brand development, Graphic Design(Web+Print), Management of in-house and outsourced design resources, Internal/External Marketing Communication, E-mail marketing design, Optimised design for higher conversion rates on the company owned websites www.sunglasses.com.ng, www.glamour.com.ng, etc.

Creative Consultant

• Feb 2011 - Sep 2012

Enforce Brand conformity across daily business processes. Design e-mail flyers, adverts and marketing paraphernalia. Recreate resource materials for training. Standardize proposals and other related material to meet brand standard required of the firm. Designed the company’s e-learning portal interface for staff learning management. On the team responsible for a re-vamp of the company website and for the general digital media presence campaign. Enforce Brand conformity across daily business processes. Design e-mail flyers, adverts and marketing paraphernalia. Recreate resource materials for training. Standardize proposals and other related material to meet brand standard required of the firm. Designed the company’s e-learning portal interface for staff learning management. On the team responsible for a re-vamp of the company website and for the general digital media presence campaign.