Experience

CoverGo | Insurtech

• Singapore
• Insurance
• 1 - 100 Employee

• Senior UI/UX Designer

  • Jul 2022 - Present

  • Identifying and designing for new problems and opportunities to drive critical product design. • Further developing and improving existing features by creating design solutions to complex problems that drive customer satisfaction and strategic outcomes. • Maintaining quality across the product through improving the design system.• Leading the design strategy of larger projects from opportunity to implementation by making use of customer insights and product data.

• UI/UX Designer

  • Jun 2020 - Aug 2022

  • Crafted UI/UX for a fully comprehensive no-code/low-coded medical insurance system adopted by insurance companies like MSIG, Bupa, AXA, Avitae,• Implemented usability testing and user research.• Developed new user facing features for key product stakeholders via 6 portals based on client requirements through high fidelity mockup iterations and complex workflows. • Designed and implemented a fully custom built design system.• Re-design of CoverGo’s brand identity and branding



Milestone Beverages

• Hong Kong
• Beverage Manufacturing
• 1 - 100 Employee

• Visual & UI/UX Designer

  • Mar 2019 - Nov 2019

  • Executed and managed innovation and new product development • Designed and managed brand assets, presentation decks and brand websites • Worked with sales team and distribution partners coordinating trade shows and marketing campaigns. • Executed and managed innovation and new product development • Designed and managed brand assets, presentation decks and brand websites • Worked with sales team and distribution partners coordinating trade shows and marketing campaigns.



Datum

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• Visual & UI/UX Designer

  • Jun 2018 - Feb 2019

  • Worked with the product and engineering team to built the native app’s UI/UX by delivering low and high fidelity wireframes and interface mockups for iOS / Android devices. • Worked with the product and engineering team to built the native app’s UI/UX by delivering low and high fidelity wireframes and interface mockups for iOS / Android devices.



Catalyst®

• Hong Kong
• Consumer Goods
• 1 - 100 Employee

• Visual & UI/UX Designer

  • Nov 2016 - Nov 2017

  • Redesigned the e-commerce experience to optimize user journey and convert sales for online shopping and payment experiences • Assisted in organizing trade shows, designing graphics for booth set up, updating and maintaining company and brand websites, Amazon storefronts and social media campagins • Redesigned the e-commerce experience to optimize user journey and convert sales for online shopping and payment experiences • Assisted in organizing trade shows, designing graphics for booth set up, updating and maintaining company and brand websites, Amazon storefronts and social media campagins



Savannah College of Art and Design

• United States
• Higher Education
• 700 & Above Employee

• Lead Visual Designer

  • Apr 2016 - Jun 2016

  Conducted primary, observational and secondary research, directing the communication team and creating deliverables, and developed and prototyped concepts for growth and improvement of client’s programs and services. Conducted primary, observational and secondary research, directing the communication team and creating deliverables, and developed and prototyped concepts for growth and improvement of client’s programs and services.



LuxTNT

• Hong Kong
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Visual Design Intern

  • Oct 2014 - Jan 2015

  - Work closely with the CEO and General Manager in producing and executing different creative marketing communication elements to support campaigns. - Manage creative projects throughout the entire process: design, job tracking, approval, production and follow-up. - Edit and lay out company corporate and product marketing and technical literature. - Design, develop and adapt materials for promotional campaigns, advertising and relevant materials for ad hoc events, including but not limited to advertisements, banners, self-mailers, email blasts, invitations, signage, catalogues, corporate forms, website updates and sell sheets Show less



e3 Reloaded

• Hong Kong
• Design
• 1 - 100 Employee

• UI/UX Design Intern

  • May 2014 - Jul 2014

  Primary role included designing print collaterals and designing presentation decks and working with the head of User Experience and Senior Visual Designer and founders of the company Primary role included designing print collaterals and designing presentation decks and working with the head of User Experience and Senior Visual Designer and founders of the company