Annika Sarhammar
Strategic Brand Manager at Tradebanco AB- Claim this Profile
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Bio
Experience
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Tradebanco AB
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Personal Care Product Manufacturing
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1 - 100 Employee
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Strategic Brand Manager
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Apr 2020 - Present
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Brand Manager
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Jan 2016 - Apr 2020
Produktchef för en stor portfölj av varumärken inom kosmetik. Inköps-, budget och resultatansvar. Mitt jobb var att bygga varumärkena på marknaden med uppgifter som t ex att ta fram långsiktiga marknadsplaner, balansering av varulager, försäljningsanalyser, mediaval.
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Project Manager/Art Director
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Dec 2005 - May 2015
As co-partner of a small advertising agency I had many roles; Project Manager, Art Director, Graphic Designer, Web Designer/homepages. I also worked with sales and as Head of Accounting. As co-partner of a small advertising agency I had many roles; Project Manager, Art Director, Graphic Designer, Web Designer/homepages. I also worked with sales and as Head of Accounting.
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Scandinavian Cosmetics
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Sweden
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Personal Care Product Manufacturing
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1 - 100 Employee
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Brand Manager
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Apr 2000 - Jun 2004
Brand Manager for two selective skin care brands from Switzerland; La Prairie and Juvena. I was responsible for the marketing of the two brands on the Swedish market, developing marketing plans, planning product launches, preparing PR material, and holding sales force presentations. Brand Manager for two selective skin care brands from Switzerland; La Prairie and Juvena. I was responsible for the marketing of the two brands on the Swedish market, developing marketing plans, planning product launches, preparing PR material, and holding sales force presentations.
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Kanal 5
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Head of Advertising
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Feb 1998 - Apr 2000
I was Head of Advertising, being responsible for off-air marketing, which means focusing on marketing for the viewers. My work areas were a.o. market analysis, developing marketing plans, planning ad campaigns together with the advertising agency, making media plans in association with the media agency and selling the campaigns internally.
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Marketing Coordinator
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Jan 1997 - Feb 1998
Coordinating and planning of marketing activities, coordinating advertising campaigns with advertising agency, responsible for marketing and sales events.
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Education
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Lund University School of Economics and Management
Ekonomie kandidatexamen (ek.kand.), Marknadsföring -
Malmö Borgarskola
Gymnasieexamen, Ekonomi