Amanda Geiger
Director of Growth Marketing at Givingli- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Tianna Cummings
To say that Amanda has been an asset to the company would be an understatement; her ability to fuse the analytical with a discerning creative eye have made her a critical part of acquisition efforts here at FabFitFun. I’ve had the pleasure of working alongside her for two years now and I could not have asked for a better leader. Amanda’s a powerhouse and whenever given the opportunity and runway, continues to surpass expectations. The value added with someone like Amanda on your team is limitless and I look forward to all the incredible things she’s going to achieve!
Kathy J. Lee
Amanda is an absolute star employee and incredible teammate. No matter how demanding and challenging the work is, Amanda always maintains a thoughtful, creative and positive approach to everything. She is a true renaissance woman -- whether its analyzing the latest results of our marketing campaigns, leading a meeting with agency representatives or directing the artistic vision for a new ad, she can do it all. Amanda will consistently stand out from any team because of her high quality of work and warm energy. Although she deserves a lot of credit for her incredible work, she is never the type to receive praise on her own and will always uplift other people on the team. If you are ever looking for someone who can balance intelligence with grace, Amanda is the one!
Tianna Cummings
To say that Amanda has been an asset to the company would be an understatement; her ability to fuse the analytical with a discerning creative eye have made her a critical part of acquisition efforts here at FabFitFun. I’ve had the pleasure of working alongside her for two years now and I could not have asked for a better leader. Amanda’s a powerhouse and whenever given the opportunity and runway, continues to surpass expectations. The value added with someone like Amanda on your team is limitless and I look forward to all the incredible things she’s going to achieve!
Kathy J. Lee
Amanda is an absolute star employee and incredible teammate. No matter how demanding and challenging the work is, Amanda always maintains a thoughtful, creative and positive approach to everything. She is a true renaissance woman -- whether its analyzing the latest results of our marketing campaigns, leading a meeting with agency representatives or directing the artistic vision for a new ad, she can do it all. Amanda will consistently stand out from any team because of her high quality of work and warm energy. Although she deserves a lot of credit for her incredible work, she is never the type to receive praise on her own and will always uplift other people on the team. If you are ever looking for someone who can balance intelligence with grace, Amanda is the one!
Tianna Cummings
To say that Amanda has been an asset to the company would be an understatement; her ability to fuse the analytical with a discerning creative eye have made her a critical part of acquisition efforts here at FabFitFun. I’ve had the pleasure of working alongside her for two years now and I could not have asked for a better leader. Amanda’s a powerhouse and whenever given the opportunity and runway, continues to surpass expectations. The value added with someone like Amanda on your team is limitless and I look forward to all the incredible things she’s going to achieve!
Kathy J. Lee
Amanda is an absolute star employee and incredible teammate. No matter how demanding and challenging the work is, Amanda always maintains a thoughtful, creative and positive approach to everything. She is a true renaissance woman -- whether its analyzing the latest results of our marketing campaigns, leading a meeting with agency representatives or directing the artistic vision for a new ad, she can do it all. Amanda will consistently stand out from any team because of her high quality of work and warm energy. Although she deserves a lot of credit for her incredible work, she is never the type to receive praise on her own and will always uplift other people on the team. If you are ever looking for someone who can balance intelligence with grace, Amanda is the one!
Tianna Cummings
To say that Amanda has been an asset to the company would be an understatement; her ability to fuse the analytical with a discerning creative eye have made her a critical part of acquisition efforts here at FabFitFun. I’ve had the pleasure of working alongside her for two years now and I could not have asked for a better leader. Amanda’s a powerhouse and whenever given the opportunity and runway, continues to surpass expectations. The value added with someone like Amanda on your team is limitless and I look forward to all the incredible things she’s going to achieve!
Kathy J. Lee
Amanda is an absolute star employee and incredible teammate. No matter how demanding and challenging the work is, Amanda always maintains a thoughtful, creative and positive approach to everything. She is a true renaissance woman -- whether its analyzing the latest results of our marketing campaigns, leading a meeting with agency representatives or directing the artistic vision for a new ad, she can do it all. Amanda will consistently stand out from any team because of her high quality of work and warm energy. Although she deserves a lot of credit for her incredible work, she is never the type to receive praise on her own and will always uplift other people on the team. If you are ever looking for someone who can balance intelligence with grace, Amanda is the one!
Experience
-
Givingli
-
United States
-
Retail
-
1 - 100 Employee
-
Director of Growth Marketing
-
Sep 2022 - Present
Paid Ads • Push Notifications • Pop-Ups • Product Paid Ads • Push Notifications • Pop-Ups • Product
-
-
-
Who Gives A Crap
-
Australia
-
Retail
-
100 - 200 Employee
-
Senior Marketing Manager, Digital
-
Dec 2020 - Sep 2022
Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues, and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated $2.5 million to fund sanitation projects in the developing world. Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues, and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated $2.5 million to fund sanitation projects in the developing world.
-
-
-
FabFitFun
-
United States
-
Consumer Services
-
200 - 300 Employee
-
Senior Customer Acquisition Specialist
-
Jun 2019 - Dec 2020
• Strategically plan and execute Facebook and Instagram ad campaigns for U.S. and Canadian markets with a multi-million dollar monthly budget • Communicate with in-house creative team to share new ideas & actionable insights to help them develop winning acquisition ads • Create testing and learning agenda for all new tests, alphas, betas relating to creative, incrementality, measurement, campaign set up, ad types etc.• Analyze and report on daily, weekly, and quarterly campaign performance to uncover actionable opportunities to scale the business• Mentor and coach team members and direct reports on creative and campaign optimizations Show less
-
-
Customer Acquisition Specialist
-
Nov 2017 - Jun 2019
• Directed over 20+ influencer photo and video shoots to optimize content for acquisition channels • Launched first remarketing campaigns, measuring lift in sales participation and purchases• Scaled Instagram campaigns from 10% to 30% of total volume on Facebook in 4 months• Facebook• Instagram• Pinterest• Snapchat
-
-
Marketing Coordinator - Customer Acquisition
-
Feb 2017 - Oct 2017
• Collaborated cross-functionally with Art, Product, Data, Editorial, Customer Service, and Social teams to coordinate successful launch of seasonal campaigns• Owned emerging platform direct response ad testing on Snapchat and YouTube• Led weekly ad creative sprints and performance analysis to improve in-house creative performance from 10% of total business to 50%• Facebook• Instagram• Pinterest• Snapchat• Affiliates• Search• Native + Content Marketing• Direct Mail Show less
-
-
-
Polka Dot Pottery
-
United States
-
Retail Art Supplies
-
1 - 100 Employee
-
Social Media Marketing Manager
-
Aug 2012 - Nov 2020
• Spearheaded creation of e-commerce pottery-to-go kit business model to help business survive COVID19 shutdowns• Increased revenue by 25% in 6 months through development of in-studio events• Developed original, engaging copy and content for 7500+ social media followers • Led brainstorming, execution, and optimization of marketing campaigns executed online and in-store• Actively sought and developed local business partnerships for community cross-promotion and events• Utilized Adobe Suite expertise to create LED signage, bus bench, digital and print ads• Analyzed sales data to craft promotions that address weekly and seasonal slumps• Conceptualized and redesigned website in January 2017 Show less
-
-
Floor Manager
-
Nov 2008 - Aug 2012
• independently managed the store• interviewed and trained prospective employees• created seasonal window displays
-
-
-
-
Artist and Owner
-
Dec 2007 - Oct 2020
• managed all ecommerce sales, billing, delivery fulfillment, and customer relations on Etsy.com • worked with a variety of customers to translate their vision to a final piece • donated 10% of sales to local “Arts in Healing” hospital programs and managed 2 local art installations • created all content for relationship-oriented social media marketing • managed all ecommerce sales, billing, delivery fulfillment, and customer relations on Etsy.com • worked with a variety of customers to translate their vision to a final piece • donated 10% of sales to local “Arts in Healing” hospital programs and managed 2 local art installations • created all content for relationship-oriented social media marketing
-
-
-
L'Oréal
-
France
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Marketing Assistant (Management Development Program) - L'Oréal Professionnel
-
Aug 2016 - Nov 2016
• collaborated with digital and design teams to create engaging, customized email and social content for three distinct audiences with a heavy focus on mobile best practices • managed collaboration between international marketing teams to create copy for 2017 packaging • completed comprehensive analysis reports of SKU and brand performance across retail and e-commerce channels • assisted marketing team with presentation creation, collateral briefs, and competitive research • collaborated with digital and design teams to create engaging, customized email and social content for three distinct audiences with a heavy focus on mobile best practices • managed collaboration between international marketing teams to create copy for 2017 packaging • completed comprehensive analysis reports of SKU and brand performance across retail and e-commerce channels • assisted marketing team with presentation creation, collateral briefs, and competitive research
-
-
-
-
Founder
-
Apr 2009 - Jul 2016
artfulpurpose.org • spearhead a program that provides opportunities for disadvantaged and hospitalized children to create art • organized and directed implementation of 2 permanent art installations • collaborate with university organizations to fundraise for special causes artfulpurpose.org • spearhead a program that provides opportunities for disadvantaged and hospitalized children to create art • organized and directed implementation of 2 permanent art installations • collaborate with university organizations to fundraise for special causes
-
-
-
University of Southern California
-
United States
-
Higher Education
-
700 & Above Employee
-
Student Leader
-
Jan 2013 - May 2016
• Director of Marketing, Society 53 Student Alumni Association • President, Marshall Women's Leadership Board • Sunshine Coordinator, Marshall Women's Leadership Board • Roberta Happe Scholar, USC Helenes • Campus Ambassador, GOOD • Director of Marketing, Society 53 Student Alumni Association • President, Marshall Women's Leadership Board • Sunshine Coordinator, Marshall Women's Leadership Board • Roberta Happe Scholar, USC Helenes • Campus Ambassador, GOOD
-
-
-
L'Oréal
-
France
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Operational Marketing Intern at Matrix, L'Oréal USA
-
Jun 2015 - Aug 2015
• worked with a cross-functional team to develop and complete a comprehensive 2016 sales and marketing strategy for L'Oréal Matrix (#1 American Professional Brand) designed to keep products top of mind, excite the sales specialists, and increase overall salon sales and retention • spearheaded design brief for artwork on Shampoo and Conditioner duo liters to be sold in Regis, JCPenney, Ulta, Sally Beauty Supply, and other beauty supply chain stores in January 2016 • completed a comprehensive data-driven analysis of SKU sales performance • collaborated with intern team to create a solution to increase client loyalty within salons and presented 360 degree marketing strategy to L'Oréal division president and senior management Show less
-
-
-
Smartify Inc.
-
Pasadena, CA
-
Marketing Intern
-
Jun 2014 - Oct 2014
• evaluated and analyzed big data and analytics to craft 4 thoughtful brand success case studies for World Market, maurices, Cole Haan, and Honda • created consistent and engaging social media messaging; retweeted by Dell and other tech giants • successfully managed multiple projects ranging from client services to content marketing strategies in a fast-paced startup environment • collaborated with the engineering and client services teams to ensure the digital marketing sweepstakes platform was effective, straightforward, and valuable for both our direct partners and the end user • redesigned and wrote content to improve company website's SEO Show less
-
-
Education
-
University of Southern California
Bachelor’s Degree, Business Administration; Marketing -
The University of Manchester
Bachelor’s Degree, Business (Marketing) -
Gonzaga Preparatory School
Community
