Experience

The Sola Company

• United States
• Consumer Goods
• 1 - 100 Employee

• President

  • Jul 2023 - Present



PRETZILLA®

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Executive Vice President

  • Apr 2023 - Jul 2023



Better Butter

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief Demand Officer

  • Apr 2021 - Apr 2023

  Led all commercial functions to generate demand- marketing, sales, customer service- for craft butter company selling under the brands Chef Shamy and Better Butter Craft Butter. - Part of executive team hired to manage business post acquisition by group led by family office - Rebranded core business from family name “Chef Shamy” to “Better Butter Craft Butter”. Relaunched all consumer facing materials including packaging, website, and social media. - Evaluated and rehired both… Show more Led all commercial functions to generate demand- marketing, sales, customer service- for craft butter company selling under the brands Chef Shamy and Better Butter Craft Butter. - Part of executive team hired to manage business post acquisition by group led by family office - Rebranded core business from family name “Chef Shamy” to “Better Butter Craft Butter”. Relaunched all consumer facing materials including packaging, website, and social media. - Evaluated and rehired both internal and broker sales force. Grew sales 14% and increased distribution points by 60% in ten month post-brand relaunch. - Responsible for all aspects of sales force including developing sales plan, establishing targets, and driving major sales initiatives with all customers. - Changed go-to-market strategy of Sam's business from consignment with an independent contractor sales force to internal team while maintaining sales growth. - Personally closed 6000 points of distribution at Walmart. Show less Led all commercial functions to generate demand- marketing, sales, customer service- for craft butter company selling under the brands Chef Shamy and Better Butter Craft Butter. - Part of executive team hired to manage business post acquisition by group led by family office - Rebranded core business from family name “Chef Shamy” to “Better Butter Craft Butter”. Relaunched all consumer facing materials including packaging, website, and social media. - Evaluated and rehired both… Show more Led all commercial functions to generate demand- marketing, sales, customer service- for craft butter company selling under the brands Chef Shamy and Better Butter Craft Butter. - Part of executive team hired to manage business post acquisition by group led by family office - Rebranded core business from family name “Chef Shamy” to “Better Butter Craft Butter”. Relaunched all consumer facing materials including packaging, website, and social media. - Evaluated and rehired both internal and broker sales force. Grew sales 14% and increased distribution points by 60% in ten month post-brand relaunch. - Responsible for all aspects of sales force including developing sales plan, establishing targets, and driving major sales initiatives with all customers. - Changed go-to-market strategy of Sam's business from consignment with an independent contractor sales force to internal team while maintaining sales growth. - Personally closed 6000 points of distribution at Walmart. Show less



Roaring Fork Capital

• Denver Metropolitan Area

• Executive Vice President

  • Feb 2020 - Mar 2021

  Position ended with Roaring Fork Investment in Better Butter -Providing advisement and leadership to Roaring Fork portfolio companies and founders on overall commercial operations, providing expertise to scale businesses in a manner that will maximize both marketplace impact and exit/sale value​​ -Working to source new investment opportunities, based on consumer and marketplace dynamics, with an eye on hot consumer trends where innovation by legacy brands has lapsed​ -Conducting… Show more Position ended with Roaring Fork Investment in Better Butter -Providing advisement and leadership to Roaring Fork portfolio companies and founders on overall commercial operations, providing expertise to scale businesses in a manner that will maximize both marketplace impact and exit/sale value​​ -Working to source new investment opportunities, based on consumer and marketplace dynamics, with an eye on hot consumer trends where innovation by legacy brands has lapsed​ -Conducting due diligence on potential new investments, focused on business operations, existing management team assessment and value creation/scale opportunities Show less Position ended with Roaring Fork Investment in Better Butter -Providing advisement and leadership to Roaring Fork portfolio companies and founders on overall commercial operations, providing expertise to scale businesses in a manner that will maximize both marketplace impact and exit/sale value​​ -Working to source new investment opportunities, based on consumer and marketplace dynamics, with an eye on hot consumer trends where innovation by legacy brands has lapsed​ -Conducting… Show more Position ended with Roaring Fork Investment in Better Butter -Providing advisement and leadership to Roaring Fork portfolio companies and founders on overall commercial operations, providing expertise to scale businesses in a manner that will maximize both marketplace impact and exit/sale value​​ -Working to source new investment opportunities, based on consumer and marketplace dynamics, with an eye on hot consumer trends where innovation by legacy brands has lapsed​ -Conducting due diligence on potential new investments, focused on business operations, existing management team assessment and value creation/scale opportunities Show less



Canyon Bakehouse

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• SVP Sales, Marketing, and Customer Service

  • Jan 2013 - Nov 2019

  Led all commercial functions (marketing, sales, customer service) of leading gluten free baking company. Grew from $4 million in sales to be sold to Flowers for $200+ million. Left after successfully transitioning business to Flower's team. -Part of executive team that sold Canyon to Flowers Foods in November 2018 for $205MM. -Grew Canyon to become #1 Gluten Free Bread in US -Implemented advocacy marketing model focused on converting shoppers through highly focused marketing… Show more Led all commercial functions (marketing, sales, customer service) of leading gluten free baking company. Grew from $4 million in sales to be sold to Flowers for $200+ million. Left after successfully transitioning business to Flower's team. -Part of executive team that sold Canyon to Flowers Foods in November 2018 for $205MM. -Grew Canyon to become #1 Gluten Free Bread in US -Implemented advocacy marketing model focused on converting shoppers through highly focused marketing tactics with limited absolute dollars. -Redesigned logo, website, and packaging to better communicate key benefits and stand out better on shelf -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives -Expanded number of outlets available (2500 to 20000+ stores). Expanded into all major retailers including Walmart, Target, Kroger, and Costco -Grew company 15X in 5 years while managing bakery capacity expansion including opening 170,000 sq ft bakery. -Launched new route to market packaging concept that was spearhead for strategic acquirer’s motivation to purchase -Partnered with two national retailers to create exclusive and differentiated "Own Brand" varieties. Show less Led all commercial functions (marketing, sales, customer service) of leading gluten free baking company. Grew from $4 million in sales to be sold to Flowers for $200+ million. Left after successfully transitioning business to Flower's team. -Part of executive team that sold Canyon to Flowers Foods in November 2018 for $205MM. -Grew Canyon to become #1 Gluten Free Bread in US -Implemented advocacy marketing model focused on converting shoppers through highly focused marketing… Show more Led all commercial functions (marketing, sales, customer service) of leading gluten free baking company. Grew from $4 million in sales to be sold to Flowers for $200+ million. Left after successfully transitioning business to Flower's team. -Part of executive team that sold Canyon to Flowers Foods in November 2018 for $205MM. -Grew Canyon to become #1 Gluten Free Bread in US -Implemented advocacy marketing model focused on converting shoppers through highly focused marketing tactics with limited absolute dollars. -Redesigned logo, website, and packaging to better communicate key benefits and stand out better on shelf -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives -Expanded number of outlets available (2500 to 20000+ stores). Expanded into all major retailers including Walmart, Target, Kroger, and Costco -Grew company 15X in 5 years while managing bakery capacity expansion including opening 170,000 sq ft bakery. -Launched new route to market packaging concept that was spearhead for strategic acquirer’s motivation to purchase -Partnered with two national retailers to create exclusive and differentiated "Own Brand" varieties. Show less



So Delicious Dairy Free

• Greater Denver Area

• Vice President of Sales

  • Feb 2004 - Jan 2013

  Key member of the executive team that took So Delicious Dairy Free from a fledgling soy ice cream brand to $100+ million dollar dairy-free food and beverage company that was subsequently sold to White Wave. -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives with all customers including Ahold, Safeway, Publix, Costco, Trader Joes, and natural foods channel -Expanded… Show more Key member of the executive team that took So Delicious Dairy Free from a fledgling soy ice cream brand to $100+ million dollar dairy-free food and beverage company that was subsequently sold to White Wave. -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives with all customers including Ahold, Safeway, Publix, Costco, Trader Joes, and natural foods channel -Expanded business from exclusively natural ice cream to six different categories in all major channels -Grew to a 10% share of combined dairy free categories competing with large multinationals including Silk, Blue Diamond and Hain Celeste -Personally managed and called on Wal-Mart, Kroger, Whole Foods, Costco, Safeway -Essential in negotiating and signing fifteen year strategic partnership with Dreyers Grand Ice Cream to sell and distribute So Delicious products. Opened major growth opportunity by making ice cream available in any location. -Integral in securing multi-million dollar private equity investment in business with Wasserstein, Co Show less Key member of the executive team that took So Delicious Dairy Free from a fledgling soy ice cream brand to $100+ million dollar dairy-free food and beverage company that was subsequently sold to White Wave. -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives with all customers including Ahold, Safeway, Publix, Costco, Trader Joes, and natural foods channel -Expanded… Show more Key member of the executive team that took So Delicious Dairy Free from a fledgling soy ice cream brand to $100+ million dollar dairy-free food and beverage company that was subsequently sold to White Wave. -Responsible for all aspects of sales force including developing sales plan, hiring region managers and brokers, establishing targets, and driving major sales initiatives with all customers including Ahold, Safeway, Publix, Costco, Trader Joes, and natural foods channel -Expanded business from exclusively natural ice cream to six different categories in all major channels -Grew to a 10% share of combined dairy free categories competing with large multinationals including Silk, Blue Diamond and Hain Celeste -Personally managed and called on Wal-Mart, Kroger, Whole Foods, Costco, Safeway -Essential in negotiating and signing fifteen year strategic partnership with Dreyers Grand Ice Cream to sell and distribute So Delicious products. Opened major growth opportunity by making ice cream available in any location. -Integral in securing multi-million dollar private equity investment in business with Wasserstein, Co Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Director

  • 1990 - 2004

  Global sales and marketing director with diverse CPG experiences from carrying a sales bag to managing cross-Continental project teams while based in Vevey, Switzerland. Global sales and marketing director with diverse CPG experiences from carrying a sales bag to managing cross-Continental project teams while based in Vevey, Switzerland.