Marketing And Product Manager

• Apr 2022 - Present

Business Marketing Manager - IPC Indirect Business

• Apr 2021 - Mar 2022

Interdivision Product Manager Coordinator

• Jan 2019 - Apr 2021

New Product Launches- Products Roadmap- Product Launches coordination and support- Product info coordination and support through PM to MKTG for documetation development- Product info coordination and support for ExhibitionsPricing- Management of massive price lists increases- Daily pricing management on official IPC price listSpecial Projects- Monitoring of special projects coordination with PM and SalesLead Management Project- Activity coordination: from digital to networking and cross-sellingfrom Suspect to New ClientSpecial Customers- All marketing personalized activities for special customers Show less

Digital Marketing Manager & Project Manager

• Jan 2016 - Dec 2018

Digital Marketing ManagerProjects:- Development of the new IPC's digital strategy - Digitalization of all the catalogues and constant contents updating- Development of the SEO (Search Engine Optimization) strategy on the new web platform- Managment of SEM campaign dedicated to the new products launch- Monitoring and constant improvement of the UX (User Experience) - Coordination of specific activity and best practices on the other digital departments (Digital PR and Social Media)Main results achieved:- Strong improvement of the IPC brand on the web- Increased qualified audience on the website- Increased numbers of inquiry through the website- Increased business opportunity- Strong improvement of the web presence of the main Branches - Digitalizing of all catalogues- - - - - - - - - - - - - - - - - -Digital Project ManagementProjects:- Development of the new IPC website platform- Implementation of the IPC Catalogues AppMain results achieved:- Development of the new IPC's International website- Development of the new website project for the main 6 IPC's Branches - Development of the new Reserved Area dedicated to the IPC's customers- Devolopment of the new IPC's sub-brand "Portotecnica"- Two different catalogues' Apps implemented Show less

Marketing Manager

• Jan 2005 - Dec 2015

Marketing Plan- Marketing Plan and Budget responsabilitySales Technical Product Communication (BTL)- Catalogues and Brochures- Product Leaflets- Promotional Documents- Showcase Videos for launches- Sales-Technical VideosCorporate Product Communication (ATL)- Product ADV- Products editorials- Media CampaignsBrand Management- Strategies to strengthen the Brand Identity through traditional and new media channels.Exhibition and Event- National and International Exhibition management- Meeting and Events managementOperative Marketing- Internal development of graphic material and documents- Email marketingProduct Management Activities- Product Price Lists massive updates- Competitors analysis/Product comparison- Gost Certification process Show less

After Sales Service

• Jun 2004 - Jan 2005

Marketing employee

• Jan 2000 - Jun 2004