Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, SEO

  • Feb 2023 - Present

  Philadelphia, Pennsylvania, United States



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• SEO Manager

  • Apr 2021 - Feb 2023

  Philadelphia, Pennsylvania, United States



WebiMax

• Advertising Services
• 1 - 100 Employee

• Director of Internal Marketing

  • Mar 2018 - Aug 2020

  Camden, New Jersey, United States Oversaw all internal marketing efforts of WebiMax and all its additional properties to increase traffic, visibility, brand reputation, leads, and sales. Fully managed WebiMax.com and ran marketing campaigns in the form of SEO, PPC, Social Media, and Lead Generation.

• Director of Digital Marketing

  • Jul 2015 - Mar 2018

  United States Directed over 250+ client campaigns with 10+ Project Managers to bring clients quality services and proven success while providing team leadership that included working with clients, vendors, and staff.

• Assistant Director of Digital Marketing

  • Aug 2014 - Jul 2015

  Work to provide an effective strategy to our entire client services team. This includes the support to help grow our internal offerings along with bettering the knowledge of the client services team through digital marketing initiatives. Work alongside the sales team to support them in their efforts in bring new business to the company. This includes improving our offerings in order to provide our clients with the best strategies possible to help reach their online goals… Show more Work to provide an effective strategy to our entire client services team. This includes the support to help grow our internal offerings along with bettering the knowledge of the client services team through digital marketing initiatives. Work alongside the sales team to support them in their efforts in bring new business to the company. This includes improving our offerings in order to provide our clients with the best strategies possible to help reach their online goals. Responsible for staying on top of Google algorithm changes, guidelines, tools and industry-related topics. Conduct keyword research for all current and incoming clients through the use of Google Keyword tool and other proven tactics. Selecting the most opportune keywords to use in a client’s SEO campaign to help increase their rankings. Other daily operations include backlink analysis, Google Manual Action Recovery, content writing/optimization, competitive link analysis, UX and Heat Mapping analysis, penguin/panda review and recovery, local SEO optimization and link building strategies.

• Senior SEO Consultant

  • Jul 2012 - Aug 2014

  United States Provide strategy and support to SEO clients who are looking to excel in their internet marketing efforts, typically through the increasing of their natural organic search traffic. Assist the project managers in developing SEO strategies for their clients as well as address and summarize specific issues with a clients website. Provide support internally with the continual education of current strategies and best practices as well as the addition of new services. Responsible for staying on… Show more Provide strategy and support to SEO clients who are looking to excel in their internet marketing efforts, typically through the increasing of their natural organic search traffic. Assist the project managers in developing SEO strategies for their clients as well as address and summarize specific issues with a clients website. Provide support internally with the continual education of current strategies and best practices as well as the addition of new services. Responsible for staying on top of Google algorithm changes, guidelines, tools and industry-related topics. Provide clients various types of SEO strategies including on- or off-page optimization, technical recommendations, meta data optimization; content recommendations or design recommendations based off of user experience. Assist the sales department by providing specific technical talking points, usually high-priority recommendations, to a prospect’s site for sales support analyses. Conduct keyword research for all current and incoming clients through the use of Google Keyword tool and other proven tactics. Selecting the most opportune keywords to use in a client’s SEO campaign to help increase their rankings. Other daily operations include backlink analysis, Google Manual Action Recovery, content writing/optimization, competitive link analysis, UX and Heat Mapping analysis, penguin/panda review and recovery, local SEO optimization and link building strategies.

• SEO Research & Development Strategist

  • Mar 2012 - Jul 2012

  United States Assisted in developing the Inbound Marketing department as well as developing additional internal processes and strategies for the company. The Inbound Marketing department was a new team of advanced link builders who worked from a content-first approach. This resulted in a brand new service that provided clients with more high-quality, natural and stronger backlinks. Worked closely with our SEO project teams and managers to analyze current SEO strategies while testing new ethical… Show more Assisted in developing the Inbound Marketing department as well as developing additional internal processes and strategies for the company. The Inbound Marketing department was a new team of advanced link builders who worked from a content-first approach. This resulted in a brand new service that provided clients with more high-quality, natural and stronger backlinks. Worked closely with our SEO project teams and managers to analyze current SEO strategies while testing new ethical Internet marketing tactics. Worked with the internal development team to create WebiMax’s Website Analyzer tool. Used knowledge of SEO and data from several sources to recommend actionable data about clients’ websites. This tool is now the company’s #1 lead generator.

• Assistant Project Manager

  • Jan 2012 - Mar 2012

  United States Assisted in the management of clients’ SEO campaigns, assured that all tasks were completed in a timely fashion, and maintained a professional relationship with all clients. Created, managed, and completed tasks along with monthly reporting to the client through different tools such as Google Analytics and ranking reports.

• Online Marketing Associate

  • Jul 2011 - Jan 2012

  United States Helped clients obtain quality links from external websites to improve both direct referrals and search engine rankings. Conducted manual outreached to websites in order to build a relationship and gain quality and authoritative links for clients in different industries. Performed linking tasks such as social bookmarks, directory submissions, and listings, real-time blog-commenting, and reached out to website administrators for possible link exchanges.