Experience

GREAT LAKES WINE & SPIRITS, LLC

• United States
• 1 - 100 Employee

• District Sales Manager

  • Jan 2020 - Present

  Focused on market trends to direct a team of seven sales reps to surpass 10 million dollars in sales and almost 18% growth. Executed company sales strategies while monitoring account and sales team performance to maximize revenue.• Utilized product, market and account knowledge to maximize sales by featuring profitable product assortment• Successfully launched new products by acquiring new points of distribution, display opportunities and maximizing shelf placement.• Directed sales team in execution and understanding of corporate chain programs.• Used store insight and sales data to optimize chain sales through program execution and incremental display opportunities.• Supervised and executed chain and independent retail wine resets.• Collaborated with key account managers, brand managers and operations to maximize profits.• Maintained effective relationships with customers to maximize profitability and market share. • Responsible for sales and merchandising team of 15 employees including hiring, firing, scheduling, performance evaluations and training of new team members. • Successfully directed sales team in achieving supplier-initiated sales goals.• Trained sales team to increase sales through effective and visually appealing merchandising.



Paw Paw Wine Distributors

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• District Sales Manager

  • Feb 2013 - Dec 2019

  Promoted to District Manager from a sales representative within two years after demonstrating success through route revenue growth, account management and leadership skills. Responsibilities grew to include facilitating weekly strategic sales meetings highlighting company goals and performance, supplier standards and new product launches.• Sales team achieved 15% growth in the first two years as a District Manager.• Analyzed markets to ensure proper product and assortment to maximize profits.• Actively participated in supplier market work, quarterly business reviews and market surveys.• Sales team exceeded 31 million annual sales through organized sales strategies.• Directed sales team in execution of corporate beer and wine programs for SpartanNash, Meijer, Walmart, Target, Walgreens and Dollar General.• Analyzed corporate merchandising vendor sites for Meijer and Target that led to chain revenue growth.• Oversaw sales team IT issues, including ordering system, integrations and upgrades.



Oakwood Bistro

• General Manager

  • Aug 2004 - Feb 2013

  Promoted to General Manager in 2009 due to outstanding customer service and wine, beer and food knowledge. Directed over 25 employees in the day-to-day operation of an independently owned restaurant.• Responsible for beer, wine and liquor inventory management, including sales forecasting, ordering and profit monitoring.• Managed P&L statements and overall financial performance.• Oversaw all front of house human resource responsibilities• Implemented new point of sale system Promoted to General Manager in 2009 due to outstanding customer service and wine, beer and food knowledge. Directed over 25 employees in the day-to-day operation of an independently owned restaurant.• Responsible for beer, wine and liquor inventory management, including sales forecasting, ordering and profit monitoring.• Managed P&L statements and overall financial performance.• Oversaw all front of house human resource responsibilities• Implemented new point of sale system