Experience

Cardo Systems, Ltd

• Israel
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Director of Corporate Marketing

  • Feb 2022 - 1 year 11 months

  Ra'ananna, Central, Israel • Leading a cross-functional marketing team of 7 direct and indirect reports: overseeing designers, marcom specialists, field marketing, Outdoor & ORV marketing managers, and regional marketing managers in the US, EMEA & APAC. • Developing tailored marketing plans and producing marketing assets for the Powersports industry leaders such as LS2, KTM, Ducati, Honda, and Simpson, fostering strong OEM partnerships, facilitating successful new product introductions, and significantly boosting… Show more • Leading a cross-functional marketing team of 7 direct and indirect reports: overseeing designers, marcom specialists, field marketing, Outdoor & ORV marketing managers, and regional marketing managers in the US, EMEA & APAC. • Developing tailored marketing plans and producing marketing assets for the Powersports industry leaders such as LS2, KTM, Ducati, Honda, and Simpson, fostering strong OEM partnerships, facilitating successful new product introductions, and significantly boosting business opportunities. • Overseeing the global brand identity both online and offline, fostering consistency and compelling brand image, and enhancing brand loyalty and recognition. • Expanding market presence in key regions Germany, France, and China through effective go-to-market strategies, leading to a notable increase in sales and brand visibility. • Managing global PR activities, collaborating with agencies in the US, UK, Germany, Italy, and France, generating extensive media coverage and positive brand perception. • Successfully leading 7 annual global marketing campaigns, integrating online and offline activities, stimulating product demand, increasing brand awareness, and driving substantial sales revenue. • Organizing and overseeing the company's presence at leading exhibitions like EICMA, managing a 160m² booth, attracting high foot traffic, and enhancing industry reputation. Show less



Alpha-Bio Tec. Dental Implants

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Global Commercial Marketing, Member of Management

  • Sep 2019 - Mar 2022

  Israel Leading and managing an international marketing team totaling 10 direct and indirect reports in T&E, digital marketing, channel marketing and marcom, with overall responsibility for: • Building a strong brand with global awareness and sustainable growth. • Leading marketing strategies and go-to-market processes and programs. • Monitoring business metrics for revenues, ROI, profitability, market share, and product portfolio. • Budget management – preparation and monitoring of the… Show more Leading and managing an international marketing team totaling 10 direct and indirect reports in T&E, digital marketing, channel marketing and marcom, with overall responsibility for: • Building a strong brand with global awareness and sustainable growth. • Leading marketing strategies and go-to-market processes and programs. • Monitoring business metrics for revenues, ROI, profitability, market share, and product portfolio. • Budget management – preparation and monitoring of the departmental budget.

• Channel Marketing Team Manager, Member of the Extended Management Team

  • Jul 2016 - Sep 2019

  Petah Tikva Area, Israel Leading and managing Alpha-Bio Tec’s go-to-market strategy for direct and indirect channels in Eastern and Western Europe, LATAM and APAC, including responsibility for: • Leading a channel marketing team of 4 direct reports and 10 indirect reports in cross-functional teams. • Inspiring a culture of continuous improvement and managing the implementation of lean management principles and medical compliance policies in daily processes, using Kaizen, Daily Management, KPI's and VPM. •… Show more Leading and managing Alpha-Bio Tec’s go-to-market strategy for direct and indirect channels in Eastern and Western Europe, LATAM and APAC, including responsibility for: • Leading a channel marketing team of 4 direct reports and 10 indirect reports in cross-functional teams. • Inspiring a culture of continuous improvement and managing the implementation of lean management principles and medical compliance policies in daily processes, using Kaizen, Daily Management, KPI's and VPM. • Budget management – preparation and monitoring of the departmental budget.

• Channel Marketing Manager, European Markets

  • Aug 2015 - Jul 2016

  Israel, Petah-Tikva Strategic global marketing management for Italy, France, Germany, Austria, Hungary, Poland, Romania, Czech Republic.

• Marcom Director, Eastern European Markets

  • Aug 2013 - Aug 2015

  Israel Establishing and building of Marcom activities in the region, including the generation and implementation of strategies for Russia, Ukraine, Belarus, Kazakhstan, Kirgizstan, Uzbekistan, Georgia, Armenia, Latvia and Lithuania.



Comtal Technologies and Engineering Group

• Israel
• Retail Office Equipment
• 1 - 100 Employee

• Marketing and Inside Sales Manager

  • 2008 - 2013

  Israel, Petah-Tikva Event marketing and inside sales for leading Israeli semiconductor manufacturers (Intel, Vishay, Rafael and Tower) distributed by Pico-Tech (a member of the Comtal Group) - the Israeli distributor of the leading 27 U.S., European and Japanese semiconductor manufacturers.



Tel Aviv University

• Israel
• Higher Education
• 700 & Above Employee

• Donor Relations Coordinator

  • 2007 - 2008

  Tel-Aviv, Israel Coordinator in the donor recognition unit, part of the division responsible for fundraising in Tel Aviv University.