DIEGO DEL AGUA

Chairman del Grupo de CEOs at Vistage España
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Valencia Metropolitan Area, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • French Professional working proficiency
Skills

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Fátima Albarrán Berber

En sus clases, Diego aborda desde otra perspectiva el comercio electrónico, obligándote a ver otros puntos de vista y opiniones para enriquecer tus ideas y estrategias, ¡muchas gracias por las clases! 🤗💡

LinkedIn User

Diego es un excelente profesional, orientado a cliente y a sus necesidades, enfocado claramente en objetivos, conservando siempre al tiempo la atención a las personas. Gracias a su buen saber y hacer, hemos establecido una relación comercial exitosa y beneficiosa para ambas partes. Su foco y dedicación al negocio han sido claves en la construcción del vínculo comercial que nos une.

Yvon PARC

Diego has been a key partner in our business. Thanks to his good knowledge of the market and his strong skills we have been able to develop business with Laiex. I recommend Diego as a very professional and business oriented sales and marketing manager.

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Credentials

  • Global Sales Strategies for Ambitious European Firms
    ESADE Business & Law School

Experience

  • Vistage Spain
    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Chairman del Grupo de CEOs
      • Jan 2023 - Present

      Durante más de 65 años y con mas de 45.000 líderes empresariales de 35 países, VISTAGE, impulsa el liderazgo de CEOs, propietarios y ejecutivos, para que mejoren sus decisiones y resultados (hasta 2.2 veces más rápido que sus competidores de la industria. Fuente: Dun & Bradstreet). VISTAGE es la organización de asesoramiento de CEOs/Propietarios, que consta de un grupo elegido por selección de CEOs o propietarios de empresas de sectores que no compiten entre sí, y no tienen otro interés, que tu mejora de resultados, liderazgo y calidad de vida. Testimonios: **“Buscaba un foro de empresarios donde poder compartir preocupaciones y que me ayudara a separarme del día a día y tener una visión más amplia con la que poder anticiparme en mis decisiones." Agustín Rodríguez PFS Group **“Comenzar en Vistage ha sido la mejor decisión, a nivel profesional y personal, que podría haber tomado. Es increíble el apoyo que recibes encontrándote con gente de otros sectores. Me hicieron crecer de una forma descomunal tanto a nivel personal como a toda la compañía." Julián Ávila Director General Show less

  • EDEM Escuela de Empresarios
    • Spain
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Profesor
      • 2023 - Present

      Formamos a los empresarios, directivos, ingenieros y emprendedores de hoy y del futuro con un mismo objetivo: potenciar el espíritu empresarial, la cultura del esfuerzo y el liderazgo, convirtiéndonos en fuente de talento para la sociedad. Formamos a los empresarios, directivos, ingenieros y emprendedores de hoy y del futuro con un mismo objetivo: potenciar el espíritu empresarial, la cultura del esfuerzo y el liderazgo, convirtiéndonos en fuente de talento para la sociedad.

  • ESIC Business & Marketing School
    • Spain
    • Higher Education
    • 700 & Above Employee
    • Collaborator & Teacher:Master in Marketing and Sales Management & Digital Marketing (MMGD)
      • 1998 - Present

      ESIC is a leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with a practical academic training which focuses in the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. ESIC is a leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with a practical academic training which focuses in the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends.

  • Capital Radio (Business)
    • Spain
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Colaborador en el programa LIDERES GLOBALES
      • 2022 - Present

      Líderes Globales, un espacio de entrevistas a personas de las que siempre aprender algo, en el que conocer tendencias y formas de hacer de líderes de habla hispana, más allá de nuestras fronteras. Esperamos que nos sigas, que nos compartas, y sobre todo, que te podamos brindar el valor que esperas a cambio de tu tiempo y atención. Ese es nuestro reto. Dirigido y presentado por Raúl Castro. Líderes Globales, un espacio de entrevistas a personas de las que siempre aprender algo, en el que conocer tendencias y formas de hacer de líderes de habla hispana, más allá de nuestras fronteras. Esperamos que nos sigas, que nos compartas, y sobre todo, que te podamos brindar el valor que esperas a cambio de tu tiempo y atención. Ese es nuestro reto. Dirigido y presentado por Raúl Castro.

  • LAIEX
    • Spain
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Deputy General Manager: People, Sales, Marketing and Customer Service.
      • Aug 2020 - Nov 2022

      Being one of the largest producers of emulsions and compounds in paint, construction, automobile etc. Currently, the Company manufactures more than 250 solutions. Factories: Spain, Germany and Brazil and selling in 39 countries and with 1200 clients.*I acquire and manage major European customers*Contribute to internal (HR) and external customer satisfaction*Coordinate the Global Sales, Marketing and Customer Service areas.

    • Iberia Sales Commercial Director
      • Oct 2018 - Aug 2020

      Managed the Iberia Sales Department (Spain and Portugal)

  • AINIA
    • Spain
    • Research Services
    • 100 - 200 Employee
    • European Commercial Director (Marketing & Sales)
      • Jan 2012 - Sep 2018

      Developing and managing, business plans in Marketing and Sales covering most of Europe and South America so as to maximise company’s sales and profit in a whole array of different business, sectors and technologies. Ainia Technological Centre provides innovative solutions to more than 1.300 companies, 34 sectors (Food, Pharmaceutical, Energy, Cosmetics, etc ) and 40 countries around Europe, USA, Asia, Africa and Oceania. Developing and managing, business plans in Marketing and Sales covering most of Europe and South America so as to maximise company’s sales and profit in a whole array of different business, sectors and technologies. Ainia Technological Centre provides innovative solutions to more than 1.300 companies, 34 sectors (Food, Pharmaceutical, Energy, Cosmetics, etc ) and 40 countries around Europe, USA, Asia, Africa and Oceania.

  • Bonduelle
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Commercial Director, responsible for: R&D, Marketing, Trade-Marketing & Sales
      • Feb 2008 - Dec 2011

      French multinational producer of canned (Bonduelle) and frozen vegetables and ready meal solutions (Frudesa/Salto) -Turnover & people within my team: FRUDESA/SALTO : 57 million Euros / 22 people. - Role : Commercial Director, responsible for: R&D, Marketing, Trade-Marketing & Sales at FRUDESA (Accountable for the P&L account) •Reporting directly to the CEO was in charge of the route to market strategy for the whole company product portfolio •Managing a Marketing budget of 3 million €. Completed projects: •Build up from scratch the Frozen Food Business Unit. •Designed and implemented several new product categories. •Achieved leadership in our categories. •Concluded the sale and the merge of the FRUDESA and FINDUS brands to Lion Capital ( Private Equity firm) -Findus Group- Show less

  • Savia Residencias
    • Spain
    • Individual and Family Services
    • 100 - 200 Employee
    • Sales & Marketing Director
      • Oct 2005 - Feb 2008

      Spanish Service Company, partnered with leaders in the building and food sectors, having the responsibility for the building and management of 22 retirement residences in the Community of Valencia. Approximate investment of 150 million Euros. People under my responsibility: + 1,100 people. Reported directly to the President. •After creating a horizontal replicable business model, Savia residential homes has become a recognized leader in the Community of Valencia. Spanish Service Company, partnered with leaders in the building and food sectors, having the responsibility for the building and management of 22 retirement residences in the Community of Valencia. Approximate investment of 150 million Euros. People under my responsibility: + 1,100 people. Reported directly to the President. •After creating a horizontal replicable business model, Savia residential homes has become a recognized leader in the Community of Valencia.

  • Bonduelle
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sales & Trade-Marketing Director
      • Jun 2002 - Oct 2005

      French multinational producer of fresh, canned and frozen vegetables trading under the brand name of Bonduelle, Cassegrain , Frudesa and Salto. -Turnover: 100 million Euros. People under my responsibility: 26 people, Key Accounts, Trade-Marketing and Regional Managers. •Led the Unilever/Frudesa sales force (100 people) until December 2004, at the time that the Frudesa brand, was managed directly by Bonduelle. •Managed the national sales for Bonduelle (canned & frozen vegetables), Frudesa, Salto and Private Label. •Achieved 10% growth for the Bonduelle brand and a clear change of the market share trend for the Frudesa brand (from - 20% to + 10%.) Show less

  • Pernod Ricard
    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Retail Sales Director.
      • Jun 2001 - Jun 2002

      French multinational producer of alcoholic drinks (turnover 270 million Euros). Number of people under my responsibility:12 people: Key Acounts, Regional Managers and Trade •Spanish representative for international agreements. •Signed out a key customer ( DIA) and achieved a sales record for the company main products. •Acquisition and integration of the Seagram brands. French multinational producer of alcoholic drinks (turnover 270 million Euros). Number of people under my responsibility:12 people: Key Acounts, Regional Managers and Trade •Spanish representative for international agreements. •Signed out a key customer ( DIA) and achieved a sales record for the company main products. •Acquisition and integration of the Seagram brands.

  • Yoplait
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Key Account Director
      • Dec 1997 - Jun 2001

      French Multinational producer of Fresh Dairy Products. (Turnover of 30 million Euros) - Role: Key Account Director. - Starting role: National Key Account French Multinational producer of Fresh Dairy Products. (Turnover of 30 million Euros) - Role: Key Account Director. - Starting role: National Key Account

  • Bolton Group
    • Italy
    • Manufacturing
    • 400 - 500 Employee
    • Key Account & Trade Marketing Manager
      • May 1994 - Dec 1997

      Dutch multinational, producer and distributor of non-perishable food products, such as alcoholic beverages, vinegars, sauces, pastas and animal food to name a few. (Turnover of 80 million Euros) •Acted as Key-Accounts manager for Catalonia, Aragon, Levante and the Balearic Islands, that covered 42% of the total national sales. •Negotiated, planned and coordinated the company Trade-Marketing activities. Dutch multinational, producer and distributor of non-perishable food products, such as alcoholic beverages, vinegars, sauces, pastas and animal food to name a few. (Turnover of 80 million Euros) •Acted as Key-Accounts manager for Catalonia, Aragon, Levante and the Balearic Islands, that covered 42% of the total national sales. •Negotiated, planned and coordinated the company Trade-Marketing activities.

  • 3M
    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Sales Executive
      • May 1990 - May 1992

      Silk-screening company with operations throughout Spain, authorized 3M converters, specializing in the production of self-adhesive signs for: backlit displays, vehicles etc. Specialized in external change of image: transport fleets, bank branches, facades etc. *Role : Sales Executive. *Starting Role: Sales representative. Silk-screening company with operations throughout Spain, authorized 3M converters, specializing in the production of self-adhesive signs for: backlit displays, vehicles etc. Specialized in external change of image: transport fleets, bank branches, facades etc. *Role : Sales Executive. *Starting Role: Sales representative.

  • COVISA S.A
    • Manager of Advertising.
      • Oct 1988 - May 1990

      Furniture stores / Home Decoration Projects. Tasks carried out: •Directed the planning of campaigns. •Handled media selection. •Supervised result assessment. Role: Sales representative Furniture stores / Home Decoration Projects. Tasks carried out: •Directed the planning of campaigns. •Handled media selection. •Supervised result assessment. Role: Sales representative

  • VIGENTA LEGAL S.A
    • Sales representative
      • Aug 1987 - Oct 1988

      South American publisher of legal texts. Tasks conducted •Managed customer recruitment. •Obtained subscriptions by “cold-calling”. South American publisher of legal texts. Tasks conducted •Managed customer recruitment. •Obtained subscriptions by “cold-calling”.

Education

  • Esade
    AMP MASTER, Senior Management Program
    2009 - 2010
  • ESADE Business School
    STRATEGIC BUSINESS DEVELOPMENT Wharton-(Pennsylvania, EEUU)
    2010 - 2010
  • IE (Instituto de Empresa)
    EXECUTIVE M.B.A
    2000 - 2001
  • Universidad Europea de Madrid
    International M.B.A
    2010 - 2011
  • EDEM Escuela de Empresarios
    Programa Ejecutivo en Dirección de Personas., Gestión de recursos humanos/Administración de personal, general
    2022 - 2022
  • Escuela de Organización Industrial
    TRANSFORMACION DIGITAL
    2020 - 2020
  • ICEMD
    CUSTOMER EXPERIENCE MANAGEMENT: customer journey /design thinking / Neuromarketing ...
    2017 - 2018
  • ICEMD
    SENIOR MANAGEMENT PROGRAM IN DIGITAL BUSINESS
    2017 - 2017
  • Instituto Internacional San Telmo
    Cadena alimentaria
    2014 - 2014
  • Universidad Politécnica de Madrid
    Specialized course on International Marketing, Especialidad
    1994 - 1995
  • Universidad Pontificia Comillas
    Masters in Commercial Management
    1991 - 1992
  • ESIC Business & Marketing School
    MARKETING BUSINESS to BUSINESS
    2019 - 2019
  • ESIC Business & Marketing School
    FINANZAS PARA NO FINANCIEROS
    2018 - 2018
  • CESMA Business School
    Commercial Management and Marketing, Dirección Comercial y Marketing
    1987 - 1990
  • OTTO WALTER
    Formación Executive
    2003 - 2003

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