Experience

Grasslands: Journalism-Minded Agency™

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Oct 2022 - Present

  Leads 3-5 client accounts with PR strategy and execution; account support on 1-2 clientsWhen assigned as account lead: Own development of 90-day strategyExecute PR strategy and tacticsLead client callsFlag client concerns with PR Director, Executive PR Director and Client Services teamOwn development of client materials including news releases that are client-ready to PR team leadership for feedback and approvalWork with AC to ensure media lists are developed and updated to include appropriate target contacts and correct/current dataOversee administrative duties of ACHelp to prioritize team workload to ensure efficient executionSupport Client Services in client management including organizing and leading meetings, calls, status reports, media alerts and recapsWhen acting as support on accountsFunction as the primary pitcher, actively connecting with local and national media contacts to place campaign driven coverage for clients; drafting and disseminating both widespread and targeted pitches, following up from large-scale outreaches and cold calling when necessaryParticipate in PR team meetings and client meetings— taking diligent notes and developing action itemsPrepare client calls and end of week recapsWriting and servicing news releases and media alertsEnsure Basecamp is updated regularly with approved client assets with corresponding naming paths for each fileTake lead on creating end of month reports for clientsCollaborate with PR Director and Executive PR Director on direct reports’ performance reviews

• Associate Account Executive

  • Mar 2022 - Oct 2022

  Leads 1-3 client accounts with PR strategy and execution; account support on 4-5 clientsWhen assigned as account lead: Own development of 90-day strategyExecute PR strategy and tacticsLead client callsFlag client concerns with PR Director, Executive PR Director and Client Services teamOwn development of client materials including news releases that are client-ready to PR team leadership for feedback and approvalWork with AC to ensure media lists are developed and updated to include appropriate target contacts and correct/current dataOversee administrative duties of ACHelp to prioritize team workload to ensure efficient executionSupport Client Services in client management including organizing and leading meetings, calls, status reports, media alerts and recapsWhen acting as support on accountsFunction as the primary pitcher, actively connecting with local and national media contacts to place campaign driven coverage for clients; drafting and disseminating both widespread and targeted pitches, following up from large-scale outreaches and cold calling when necessaryParticipate in PR team meetings and client meetings— taking diligent notes and developing action itemsPrepare client calls and end of week recapsWriting and servicing news releases and media alertsEnsure Basecamp is updated regularly with approved client assets with corresponding naming paths for each fileTake lead on creating end of month reports for clientsCollaborate with PR Director and Executive PR Director on direct reports’ performance reviews

• Account Coordinator

  • Sep 2021 - Mar 2022

  - Support the execution of client programming to meet targets and goals- Research, create and maintain appropriate media lists specific releases, sampling, launches and events, etc. ensuring that lists include appropriate target contacts and correct/current data- Pitch national, regional and local print, online, broadcast and trade media outlets and foster media relationships- Ideate and drive newsworthy story ideas / pitch angles- Develop pitches and handle targeted media outreach (both proactive, newsjacking and for scheduled releases)- Develop and maintain media relationships- Contributing to internal planning, messaging and strategies- Prepare client call and end of week recaps- Participate in PR team meetings and client meetings— taking diligent notes and developing action items- Tracking and maintaining media coverage reports- Take lead on creating end of month reports for clients- Prepare client call and end of week recaps- Ensure organizational files are updated regularly with approved client assets with the corresponding naming paths for each file

• Public Relations Intern

  • Jun 2021 - Sep 2021

  As an intern at Grasslands I learned how to communicate properly internally as well as with clients. I wrote multiple pitches to generate media coverage of my clients in which I was successful in numerous times. Duties included: Communication, writing, flagging media coverage, building media lists, drafting pitches



lululemon

• Canada
• Retail
• 700 & Above Employee

• Educator

  • Jun 2020 - Jun 2021

  Worked at a luxury location in Asepn. I handled guest interactions on a daily basis, while selling as much product as possible. Matched guests with the right product to send them home happy. Handled cash, shipments, inventory and opening and closing of the store. Worked at a luxury location in Asepn. I handled guest interactions on a daily basis, while selling as much product as possible. Matched guests with the right product to send them home happy. Handled cash, shipments, inventory and opening and closing of the store.



Sushi Spot

• Chef

  • Apr 2018 - May 2020

  Started as a dishwasher, but worked my way up to the back kitchen to cook hot foods. Learned how to cook a variety of japanese dishes. Fast paced environment, as it was the most popular sushi restaurant in town. Teamwork and speed were essential. Started as a dishwasher, but worked my way up to the back kitchen to cook hot foods. Learned how to cook a variety of japanese dishes. Fast paced environment, as it was the most popular sushi restaurant in town. Teamwork and speed were essential.



The Lumberjack Newspaper

• Life And Arts Editor

  • Aug 2017 - May 2018

  -Pitches ideas for writers-Writes Stories-Edits stories-Must communicate often -Pitches ideas for writers-Writes Stories-Edits stories-Must communicate often



KRFH LP-ARCATA

• Radio Show Host

  • Aug 2016 - May 2018

  -plays music-talks about daily topics-co-manager of the sports section-live broadcast of sports-some tech work -plays music-talks about daily topics-co-manager of the sports section-live broadcast of sports-some tech work



HealthSPORT

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Service Desk

  • Apr 2017 - Mar 2018

  Manages Sales/membership for guests as well as upholding housekeeping expectations. Also set appointments, as well as general customer service. Manages Sales/membership for guests as well as upholding housekeeping expectations. Also set appointments, as well as general customer service.



Famous Footwear

• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2016 - Nov 2017

  Part-time worker, I primarily sell shoes and accessories to customers while notifying them of our deals and getting them to sign up for our rewards program. When not interacting with customers I keep the store in 100% condition Part-time worker, I primarily sell shoes and accessories to customers while notifying them of our deals and getting them to sign up for our rewards program. When not interacting with customers I keep the store in 100% condition



Toni's Restaurant

• Cashier

  • Jul 2016 - Oct 2016

  I take customer orders, and handle money as well as maintaining a clean restaurant. I also make drinks, and shakes. I take customer orders, and handle money as well as maintaining a clean restaurant. I also make drinks, and shakes.



Heartwood Design Inc

• United States
• Construction

• Construction Worker

  • May 2016 - Jun 2016

  This was a temporary job where I used tools to dismantle various parts of a house. Such as pulling up flooring, taking out drywall pulling siding off the outside, etc. This was a temporary job where I used tools to dismantle various parts of a house. Such as pulling up flooring, taking out drywall pulling siding off the outside, etc.



CARLS JR RESTAURANTS

• United States
• Restaurants
• 400 - 500 Employee

• Cashier

  • Feb 2015 - Aug 2015

  I worked cash register here, but my station was mainly at the drive thru window. My duties included cleaning, customer service, making drinks, and bagging orders, as well as taking orders. Multi-tasking was a necessity while at this position as i was asked to get customers their food within 2 and a half minutes after their order. I worked cash register here, but my station was mainly at the drive thru window. My duties included cleaning, customer service, making drinks, and bagging orders, as well as taking orders. Multi-tasking was a necessity while at this position as i was asked to get customers their food within 2 and a half minutes after their order.