Digital Analytics Implementation - Google Analytic / Google Tag Manager

• Jun 2019 - Present

Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics, digital advertising and online sales metrics using reporting technologies including online analytic tools (e.g., Google Analytics/ Google Tag Manager, Google Optmize, VWO, Optimizely ) and traditional reporting/analysis platforms ◙ Demonstrated experience and leadership in implementing Google Analytics, Google Tag Manager and maintaining JavaScript libraries ◙ Demonstrated experience with Google Tag Manager and deploying diverse tag libraries through innovative strategies ◙ Analyze disparate data points – advertising, sales, web and mobile traffic – to develop holistic understanding of user trends ◙ Develop, customize and troubleshoot JavaScript analytics tracking code to ensure tracking is instrumented in support of a measurement plan ◙ Develop innovative strategies for tracking and tagging, working with internal and external teams to connect disparate data sources ◙ Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standards ◙ Experience with implementing/managing site tags (Google Tag Manager), report generation, interpretation, and data visualization ◙ Recommend and implement analytics tracking code needed for ongoing reporting and analysis activities ◙ Support the strategy, creation, execution, and analyses of A/B and multivariate tests to optimize for core business goals. ◙ Ability to troubleshoot, identify patterns, and generate new approaches to reporting. ◙ Direct changes to web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. ◙ Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect, Monetate or Maxymiser. ◙ Expert knowledge of web and ecommerce analytics, including Google Analytics /Google Tag Manager and other industry-standard web analytics platforms Show less

Certified Google Analytics & Google Tag Manager Expert

• Mar 2015 - 2019

SERVICES Of Improve Analytics: - Web, Mobile, App Measurement Strategy, Visual Reporting, and Optimization - Google Analytics Premium License Re-seller and Consultants - Master Google Analytics with our hands-on training course! Understand your data, take action, and receive ongoing coaching support. - Google Analytics Consulting, Premium, and Training Clients - Google Analytics On-Site Corporate Training Courses Specialties: Advanced Custom Solutions Analytics Implementation Measurement Strategy Google Analytics Premium Search Marketing Data Science Google Tag Manager Usability Google Analytics Trainings Google AdWords Trainings Google Tag Manager Workshop SEO / SEM / PPC / SMO Google+ Local Optimization Specialties: Advanced Custom Solutions Analytics Implementation Measurement Strategy Google Analytics Premium Search Marketing Data Science Google Tag Manager Usability Google Analytics Trainings Google AdWords Trainings Google Tag Manager Workshop SEO / SEM / PPC / SMO Google+ Local Optimization Show less

Digital Marketing ✓ PPC Project Head - Certified Google Analytics & Google Tag Manager Expert

• Jan 2014 - Feb 2015

Internet Marketing Expert

• Jul 2012 - Jan 2015

Marketing strategist, consulting in areas including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, Banner Display Advertising, Email Marketing, Affiliate Marketing, Social Marketing Optimization (SMO), SEO Website Design, and Online Branding. Keyword research Ad copy creation Bid management Client competitor analysis Strategy development & testing Identifying new opportunities for campaign growth Analysis of post click behaviour Client budgetary control Internet Market Research Brand Reputation Management Email Marketing Campaign Offline Marketing Strategy PPC Campaign Management Search Engine Marketing Making recommendations for improved performance Some client facing work Implementing strategies for increasing site traffic through organic search listings. Resolving HTML code and content, and navigation issues Continually monitoring organic search rankings traffic and sales Analyzing website strategies Report on the overall SEO health of our web properties and rolling up SEO Progress reports Company branding and positioning. Interact with marketing teams to drive SEO in content creation and content programming. Analyzing Search engine Algorithm through small/controlled/measurable experiments. Track digital analytics and various marketing programs, creating reports for executive teams Help manage online marketing programs including - Search Engine Marketing (paid search ads/PPC) Work with our PR and content teams to develop compelling content for social and digital media platforms including Twitter, Facebook, YouTube (video), LinkedIn, and other social media to provide reach for key launches, promotions and viral marketing efforts Review new technologies and keep the company at the forefront of developments in digital marketing Continuous analysis and optimization of SEO/SEM efforts and results, programs to increase rank, drive traffic, and ultimately increase customer acquisition and engagement Show less

SEO Consultant & Project Manager

• May 2010 - Jul 2013

Developed high traffic SEO methodologies and evolved strategies in Target web promotion and Internet marketing, based on the various search engines and internet directory standards.Creation of optimization strategy document and reportsRunning 6 and 9 month reviews of existing already completed campaignsQA of deliverables generated by SEO engineering team membersPresents all deliverables sent to clientsEducates clients on Best Practices and overall education of SEOClient consulting meetingsOccasional off site client meetingsMaintain an understanding of industry trends and research industry related media.SEO Analysis for Search Engine Friendliness and Conversion Potential Keyword ResearchLink Building - Internal, external, High Google PR BacklinkingSEO and SEM Consulting, Training and Ranking ReportsNatural / Organic Rankings (SEO, SEM) Google, Yahoo & MSNPay-Per-Click (PPC) for top Search EnginesGoogle UrchinGoogle BaseGoogle Search Engine ApplianceGoogle AdSenseGoogle AdwordsGoogle webmaster toolsGoogle MarketingGoogle Analytics/ UrchinGoogle Yahoo MSN XML SitemapsGoogle CheckoutGoogle DirectoryMSN SEO, Yahoo SEO, Wiki DevManaged a team of web developers and graphic designers in the design and implementation of intranets, extranets and websites.Developed and implemented numerous company-wide SEO "Best Practices" policies/documents New website footer documentKeyword Research (density, relevance, weight, etc ... )Meta Tag GuidelinesSEO (Search Engine Optimization) StrategiesTechnical SEOSEO Copywriting/EditingKeyword ResearchSocial Media Optimization and Marketing (SMO/SMM)SEO TrainingInternet Market ResearchUsability DesignPerformed ad-hoc and ongoing SEO consulting to some of Australia's largest companiesDesigned and developed a 2 hour SEO Master class course training in-house SEO's Show less

SEO Expert & Team Lead

• Jan 2009 - Apr 2010

BullsEye Internet Marketing Pvt Ltd is specialize in search marketing services and serving as a digital agency to fulfill our client's requirements.Here I was working as a Team Lead and responsible for all team management, engagement and team trainings for our process and digital trends. Was involved in all projects managements, project planning, execution, development and timely delivery with 100% client's satisfaction.Developed and implemented B2B marketing strategies and tracking systems resulting in increased revenues across all service platforms.Online Marketing, Social Media Marketing, PPC, SEM, Google AdwordsHighly experienced product teams take time to understand customer requirements, drawing on their extensive product knowledge to offer expert advice on the most effective solution tailored to their needs.Generating Leads through use of Internet marketing, Lead generation by way of SEO and internet marketing.E-commerce SEOPPC Bid ManagementPossesses an excellent understanding of Web Analytics that include Site Analysis, SEO Audit, Google Anaytics Reporting, Customer Engagement AnalysisAn expert in Internet Marketing campaigns, specializing in Organic Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Article Marketing & Market Research Maintains knowledge of the major search engine algorithms and ranking systems knowledgeable in all aspects of SMM (Google Adwords, LinkedIn Campaigns, Facebook Ads)Highly proficient in SEO software and tools, with a strong knowledge of web analyticsPay Per Click MarketingSocial Media Marketing Conversion Optimization Brand DevelopmentBrand Awareness Video Marketing Email Marketing Content MarketingReputation ManagementWeb Design/Web DevelopmentMobile MarketingWeb DevelopmentSEO PackagesGoogle SEO/Organic SEOSearch Engine SubmissionLink BuildingBlog Commenting ServiceArticle Submission Show less

SEO Analyst

• Nov 2008 - Dec 2009

Search Engine Optimisation(SEO), Search Engine Marketing(SEM), Social Media Optimisation(SMO), Multilingual Optimisation, Local Search Optimisation. SEO/Search Strategies Google Analytics Web Marketing Web Consulting Email Marketing Link Building Online PR Strategy & Planning Brand Building SEO Migration SEO Consultancy Technical Web Audit CMS Management Wordpress Customization (SEO Friendly) Review and analyze client sites for areas. Prepare detailed strategy reports. Identify the least expensive but most powerful and profitable keywords for client sites. Run pay-per-click campaigns. Improve a company's organic search results. Write effective headlines, body copy, and websites. Ensure websites are filled with optimal keywords. Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements. Write original, powerful SEO content for blogs and websites. Implement off-page SEO content strategies such as coding. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines. Strategize ways to improve and track site performance. Compile and present SEO performance reports. Adjust PPC campaigns as needed. Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking. Utilize basic programming and web design skills to enhance SEO. Create advanced SEO strategies. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Show less