Associate Director of Enrollment Management

• Jun 2021 - Present

Integrate sales, marketing, and business development channels to align with admissions and enrollment management goals. * Deliver a compelling story to outline the benefits and value of an independent school education.*Build relationships with cross-departmental teams including marketing, divisional leadership, technology/IT, accounting, and advancement.* Gather feedback through surveys and focus groups from customers and present a summary of commendation and, more importantly, areas for growth and expansion to school leadership.* Manage customer lifecycle from introduction through advocacy.* Create content for sales collateral, pitch decks, and campus tour talking points.* Strategic reporting and market analysis of admissions statistics and emerging trends in the market to support future enrollment management decisions. Summarize collected data, as requested, to the Board of Trustees and the Executive Team.* Plan and manage customer retention and recruitment events.* Attend and present at several annual conferences regarding enrollment management strategies including ISM, NAIS, SAIS, and EMA. Show less

Assistant Director Of Admissions

• May 2019 - Jun 2021

Admissions Counselor

• Aug 2014 - May 2019

Product Marketing Consultant

• Mar 2007 - Aug 2014

Albright Digital (B2B, CRM, SaaS) * Created sales collateral and gathered customer testimonials for the automotive sales industry. IQVIA (formerly Quintiles) (B2B CRO) * Designed graphics for customer-facing presentations for the pharmaceutical industry. Brand Elite (Underworks) (D2C, CPG) * Wrote creative online catalog product copy for over 100 compression undergarments. Sandhills Stone (B2B) * Assisted in web design, GTM product strategy, marketing, public relations, and sales for a construction material manufacturer. American ePod (B2G, B2C) * Produced product benefit brochures and sales matrix for renewable energy, pure sine wave generators. Show less

Marketing Director

• Sep 2006 - Dec 2006

Bandwidth.com | B2B supplier of VoIP telecom services Member of Bandwidth’s leadership team holding responsibility for all aspects of marketing including direction and strategy for future growth. * Established relationships with key stakeholders to refine product strategy. * Demonstrated resourcefulness in working with a very limited budget to create a sales toolkit including FAQs, competitive matrix, collateral, and case studies. * Created customer recruitment and retention incentives as part of the customer life cycle management plan * Gather customer feedback through user surveys on satisfaction and future functionality preferences to build a roadmap for new features. * Managed external marketing and Public Relations agencies. Show less

Marketing Manager

• Apr 2004 - Sep 2006

(formerly SciQuest) | B2B SaaS provider for e-procurement Liaison among marketing, sales, product development, business development, and customer service to align all stakeholders in the vision of the Board of Directors and Executive Team. * Played a key role in analyzing markets and future growth potential for SciQuest Express in the SMB market. * Managed the customer life cycle from introduction to identifying power users and advocates. * Collaborated with product development on GTM strategy and product roadmap for SciQuest Express. * Gathered and shared feedback from beta users of SciQuest Express to shape the initial functionality to the broader user bases. * Conducted in-depth qualitative and quantitative market research to determine TAM for new opportunities domestically and internationally for the SciQuest product suite to align with business priorities. * Worked closely with sales to develop lead generation programs for multiple market verticals, increasing leads by 25% over two years. * Contributed to the planning and execution of the inaugural launch of the SciQuest Next Level user conference. * Presented at multiple industry trade shows and conferences such as Next Level, ProcureCon, and P3 Higher Education. * Managed external agencies including design, public relations, and industry analysts Show less

Product Marketing Manager and Department Head

• Jun 1999 - Apr 2004

Carolina Biological Supply Co.| B2B and B2C supplier of educational materials Responsible for the overall leadership and management of the Science Multimedia & Publications, Elementary, and Mathematics departments including all aspects of marketing, employee management, budget, sales goals, business plans, business development, and P&L. * Launched the Instructional Technology product line managing the initial pricing and positioning in the K-12 market, leading CBSC into untapped market segments. * Conducted customer seminars, presentations, and training as the product expert at multiple trade shows for classroom technology developed by Casio, SAS, Compaq, Pasco, Sea World, and Palm, Inc. * Increased Instructional Technology sales leads by 55% over three years through direct mail, email, digital, and print advertising campaigns. * Trained sales staff on product features and benefits. * Raised combined department profits by 8% through new offerings and strategic inventory reduction, improving bottom line by 23%. Show less

Science and Math Teacher

• Sep 1994 - Jun 1999