Experience

National Business Furniture

• United States
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Associate Strategist

  • Jan 2023 - Present

• Digital Marketing Manager

  • Jul 2022 - Jan 2023

• Marketing Coordinator

  • Jan 2021 - Jul 2022

  • Continued to lead the growth of the affiliate marketing channel • Led the implementation and overall strategy of the residential vertical market to meet the new needs of the furniture market during the COVID-19 pandemic • Assisted in the product development for the residential vertical • Developed the marketing campaign plans by month for the residential vertical• Managed the monthly marketing campaign plans for all verticals and channels to ensure each element of the campaigns were executed correctly and on time Show less

• Ecommerce Marketing Analyst

  • Sep 2018 - Jan 2021

  • Responsible for the strategy and growth of the marketplace and affiliate marketing channels • Launched and maintained paid campaigns on the Amazon platform to increase product visibility and sales while staying within monthly budget restrictions• Collaborated with the Merchandizing team on new product opportunities based on Amazon keyword research • Created and maintained affiliate ads in accordance with monthly marketing campaigns • Led the creation and launch of two new sub-brands under the NBF umbrella which included identifying key customer segments, website creation, product development, and creating the marketing strategy • Reported formally and informally to leadership and key stakeholders on success of sub-brands on a regular basis Show less



Midwestern Bride

• Greater Milwaukee Area

• Associate Wedding Planner

  • Jun 2015 - Jan 2023

  • Conduct client meetings prior to the wedding day in which I collect vendor contracts, establish time-lines discuss additional essential information for the wedding day. • Take on a leadership role the day of the wedding to ensure the venue is set up properly, vendors are timely, bridal party stays organized, and the day runs smoothly. • Conduct client meetings prior to the wedding day in which I collect vendor contracts, establish time-lines discuss additional essential information for the wedding day. • Take on a leadership role the day of the wedding to ensure the venue is set up properly, vendors are timely, bridal party stays organized, and the day runs smoothly.



Discount Ramps

• United States
• Retail
• 1 - 100 Employee

• Marketplace and Affiliate Marketing Specialist

  • Aug 2017 - Aug 2018

  • Managed Amazon Sponsored Product campaigns to ensure they were effective while staying on budget• Developed and launched an email review platform to gain Amazon product reviews• Implemented affiliate marketing program which included maintaining data feeds, recruiting suitable affiliates, and implanting a commission structure• Grew the affiliate channel to account for 3% of the total monthly marketing sales goal within the first 6 months

• Assistant Marketplace Channel Manager

  • Aug 2016 - Aug 2017

  • Assisted in the growth of the marketing channel through data analysis, process improvement, and project coordination• Execute product detail page audits and preform competitive analysis across marketplace to enrich content and improve organic search ranking• Organized Fulfillment by Amazon program, including monitoring sales volume, creating orders for inventory replenishment and coordinating with internal departments to ensure timely and accurate shipments.



Zarletti Restaurant Group

• Assistant Event Coordinator/Restaurant Manager

  • Apr 2014 - Jun 2016

  I started with this company as a restaurant server, and was promoted to Assistant Event Coordinator. I execute a wide variety of office work related to special events; creating contracts, event summaries, and negotiating sales quotes. I assisted in the marketing and promotion of the event space to the surrounding area and local businesses. I not only learned the sales portion of banquets but the execution part as well. I am there for the duration of the event to provide exceptional customer service to meet the clients every need. I gained a great amount experience in maintaining a high level of professionalism in a variety of stressful situations. As a restaurant manager I manage anywhere from five to ten people on a nightly basis. I facilitate staff activities, lead nightly meetings prior to each shift, and collect end of the night sales reports. I also am in charge of marketing via social media outlets. Show less

• Special Events Intern

  • Sep 2014 - Sep 2015

  I assisted in the marketing and promotion of the restaurant and event space. I gained a vast knowledge in all social media platforms as well as personal selling. I acquired knowledge in preparation of events, including special event order forms and developing menus that appeal to the guest. I also had the opportunity to execute a majority of the events booked, from set up to take down.