Digital Marketing Lead

• Oct 2023 - Present

Talent Management Officer

• Dec 2022 - Jun 2023

Public Website Lead for Malaysia

• Apr 2022 - Oct 2022

Public Website Lead that enables next wave of growth through digital agendas by managing end to end content management, digital merchandising as well continuous iteration on digital customer experience via website domains, by: Deliverables: 1. Re-organised internal processes in regard to technical project governance and digitisation, that produces less friction and improve agility during the first 2 months of tenure. 2. Led various, user-centred full-cycle new and revamp digital projects on the public website averaging between 5-10 projects a month where focus is on driving digital engagements across HSBC Malaysia 950k customer base. 3. Engaged various lines of business at the market level as well as global for requirements gathering for effective planning in terms of resources allocation, timeline, roadmap, etc. 4. Played a key role in advising senior leadership on the subject matter of public-facing domains, technicalities, feasibility, etc via weekly dialogue. The Role: 1. Owning for the Malaysia Public Website (PWS) both Amanah; MYA (https://www.hsbcamanah.com.my) & Conventional; MYH (https://www.hsbc.com.my), Email Direct Marketing (EDM) channel as well as local leads form in contexts of development, technicalities, and governance. 2. Partner teams across both the ring-fenced and Global bank in order to achieve HSBC goals. 3. Be accountable for identifying, developing and enabling the successful delivery of initiatives which unlock improvements to key customer metrics 4. Translate customer and business strategies into specific initiatives across stages of digital projects, personas, and customer journeys which make a tangible improvement to key metrics and uphold the vision to deliver an engaging personal and relevant experience. 5. Lead and contribute to the cross functional working groups, locally and globally. Enabling a way of working which crosses organisational boundaries, ensure alignment of priorities and enables delivery for customer and bank. Show less

Global Senior Digital Store Specialist, SAP Digital Commerce

• Feb 2021 - Apr 2022

Managing SAP Digital Commerce content management and digital merchandising operations on a global scale - https://store.sap.com - connecting million of traffics globally to discover, try, buy, and renew SAP and Partner solutions digitally :- Deliverables: 1. Exceeded all KPIs targets for all quarters in 2021 with average scores 114%. 2. Led the implementation of onboarding for over 10 SAP solutions and over 50 Partner solutions onto the digital platform within the set GTM & SLAs. 3. Owned and contributed over 50 commits in maintaining static pages on store.sap.com 4. Identified, investigated, processed, and owned the implementation of over 160 IT tickets raised in relation to the marketplace operations. 5. Led several technical projects and delivered completion within deadline in 2021. The Role: 1. Responsible for accurate and timely publication of products pages, blog pages, marketing pages and other pages content for publication on SAP Digital Commerce Properties. 2. Collaborates with regional cross functional teams from C-suites down to Specialists such as Content Development, Product Owners, Category Managers, Customer Experience, DevOps, UX, Marketing Director, Partner Development etc. 3. Write, edit and review source code such as HTML5, TypeScript, CSS etc for static pages on store.sap.com. 4. Performs commercial configurations in HMC to enable products for selling and perform regular checks, with updates as needed to ensure content remains accurate. 5. Sets up promotions and voucher for SAP Store in guided process and in close alignment with Go To Market and Product Teams; process change requests on the same. 6. A Subject Matter Expert of SAP Digital Commerce platform in various areas, such as its technicalities, functionalities, limitations etc. 7. Performs E-Commerce E2E Testing, experiments, GeoExpansion, pricing verification, cross-checking, verifying processes in place etc. Show less

Senior Account Manager, Small Medium Business Group (Australia & New Zealand)

• Sep 2020 - Feb 2021

An expert for Facebook Advertising Solutions that supported Small Medium Business Group (SMB) entities by managing their advertising accounts in the Australia & New Zealand Market :- Deliverables : 1. Achieved 60% above target for Advertiser Pitch Rate with consistent ads spending from all clients’ ads account of over 6k MYR within 28 days during the first month of tenure. 2. Handled high numbers of campaigns in a given month with average of campaigns running between 30-35 across all clients’ ads accounts. 3. Consistently maintained Client Satisfaction Score (CSAT) above 85% every end of the month. 4. Contributed to high numbers of pitched solutions given to advertisers with average numbers of between 180-220. 5. #1 Top Performers in the market for Q4'20 across all key performance metrics (AAR, APR, CSAT, QA, CA) with combined score of 98%. 6. Q4’20, QTD Book of Business of 35k MYR. The Role: 1. Become an expert in Facebook's solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs. 2. Grow revenue, educate and lead strategic conversations with SMB clients, buliding complex relationships. 3. Demonstrate expertise in all matters relevant to my book of business, including escalation and troubleshooting to resolve client issues. 4. Work with small and medium clients to improve the performance of their overall Facebook campaigns. Show less

Executive, Marketing & Sales (Group Marketing & International Business)

• Jul 2019 - Sep 2020

Planned and executed all aspects of marketing and communications for highly regulated industry. Managed 2 states in the northern region, 1 state in southern region of Malaysia, and 1 international market Singapore primarily focusing on 4 key roles namely, marketing & branding, business development, digital marketing and event management. Deliverables :1. Contributed to a 22% growth in revenue for FY2019 while significantly reduced marketing cost to 45%.2. Achieved KPIs of getting 50 new quality leads every month as well as maintained existing qualified leads, while regularly updated clients contact in 4 northern regions and one international market, Singapore.3. Took part in getting clients feedback by collecting 14 Post Market Surveillance Survey annually for future product enhancement usage and regulatory compliance.4. Retrieved, compiled, and analysed a series of market intelligence report and always on alert for international market development in Singapore.5. Led digitalisation efforts in the business unit through online channels resulting to a 60% increment of conversion rate from qualified leads to new paying clients.6. Brainstormed, illustrated and produced design prints in-house in a monthly basis for all marketing point of sales materials.7. Sourced prospects information through open source channels such as website that led to a 30% increase of potential lead profiles in company database.8. Organised 6 Continuous Medical Education (CME), Continuous Dental Education (CDE) or product training to specialists in government or private hospitals.9. Directly responsible and engaged in planning 3 Strategic & Directional Yearly Plan - Business Plan, 3Feet Plan, and Digital Marketing Plan.10. Participated as a delegate and exhibitor in 12 international exhibitions, symposiums, & workshops as part of continuous effort to driving the growth of brand awareness. Show less

Corporate Affairs Associate (Group Strategic Communication)

• Jan 2019 - Jun 2019

Had a traineeship programme at SIRIM QAS International under the Department of Legal and Corporate Affairs. In charge of executing tasks related to;1. Executed responsibility to subtitling 220 videos that are meant to be aired internally via a seamless internal TV Network.2. Planned, drafted and produced 1 monthly & 4 quarterly video playlists for internal TV network.3. Downloaded, tested, and vetted through all 220 videos prior to the release onto the internal TV network by making sure it is in compliance with regulations of working environment in place.4. Directly engaged in the shooting of 5 internal videos, i.e Ucapan Selamat Hari Raya from all staffs etc.5. Drafted and wrote 2 emcee speeches and one CEO's script for internal events.6. Assisted in setting up and running the Quarterly Town Hall event with all staffs.7. Delegated 6 request visits from stakeholders by making sure they’re properly attended and making necessary preparation.8. Actively communicated via email to 900+ staffs about any latest info in regards to the company.9. Assisted in executing and planning 4 symbolic events of signing ceremony for memorandum of understanding or agreement.10. Designed and produced posters in relation to internal events for staff viewing. Show less

Shift Manager

• Sep 2016 - May 2017

1. Day-to-day management duties, i.e staff weekly schedules, stocks management, procuring, etc 2. Maintained good customer's relations and complete assigned tasks from management. 3. Consistently achieved store sales target of 120k per month as set out by the District Manager. 4. Obtained 10 customers' feedbacks per month through survey on given services for future product training purposes and enhancement. 5. Took orders and made coffee, tea or other drinks to customer's specifications. Show less