Experience

Wellbeing Economy Alliance - WEAll

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• COP 26 Music Event Producer

  • Jun 2021 - Present



JUMP - European Music Market Accelerator

• Musicians
• 1 - 100 Employee

• Tutor

  • Mar 2020 - Present



Snow Patrol

• Marketing Specialist

  • Oct 2018 - Mar 2020

  Creating brand partnerships for Snow Patrol with a variety of different brands and agencies including Harp lager for 35,000 capacity event in Belfast and Tourism NI. Co ordinating with Tourism Ireland to promote Snow Patrol in China and Japan. Negotiating with bars and concessions companies for Ward Park 3, working alongside promoters, MCD. Creating brand partnerships for Snow Patrol with a variety of different brands and agencies including Harp lager for 35,000 capacity event in Belfast and Tourism NI. Co ordinating with Tourism Ireland to promote Snow Patrol in China and Japan. Negotiating with bars and concessions companies for Ward Park 3, working alongside promoters, MCD.



Electric Fields Festival

• Director of Strategic Development

  • Aug 2015 - Apr 2019

  Recognise by senior management and designated as board member. Methodically draft and implement business plan and raise investment, write funding application, examine trends as well as track future festival market.Collaborate and build working relationship with Managing Director Electric Fields festival. Administer boutique festival event with capacity of 5K held in grounds of Drumlanrig Castle, Dumfries and Galloway annually in Sep.Competently deliver active functional support and assistance in promoting brand identity and focusing on future festival by researching, planning, and ensuring aware of the changes in the music industry.



Renfrewshire Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Creative Events Producer

  • May 2017 - Jan 2018

  Producing a variety of different events around Renfrewshire, alongside the creative team at RC and the Paisley 2021 bid team. (Mat Cover contract)➢ Devise and organise major cultural events in Paisley and oversee comprehensive events operations on MG Alba Scots Music Trad Awards ceremony, Digital Tapestry arts installation, and Doors Open Days venue co-ordinator.➢ Establish and sustain highly empathetic relationships with events team to cope Xmas Lights switch on, Halloween and SMA Shot Day event capacity of 10K to 25K.➢ Develop multi-channel and multi-faceted event strategy to enhance corporate production and new events for growth of signature events.➢ Formulate story, briefings, and speeches in events to attract 2.6M new audiences within a 60-minute drive of Paisley, resulting in achieving marketing, PR angles, raising sponsorship, and budgets goals.➢ Arrange multi-disciplinary events, including booking all talent covering music, spoken word, theatre, dance, and comedy aimed at increasing interest of target audiences with profiles of History/Heritage, Culture Vultures, Good Night Out, and Family Fun.



Freelance music marketing campaigns - We Make Music Work

• Event Producer

  • Jul 2006 - Aug 2014

  Headed various projects from inception to completion with timely and budgetary constraints. Harnessed in-depth knowledge and expertise in both marketing and event management. Recruited all crew for weekly events and managed each event on the day.Actively interacted with team members to produce multi discipline marketing strategies and implemented experiential marketing campaigns. Regularly worked with numerous different agencies, wrote and responded to briefings, attended and reported at cross agency meetings.Directed multiple venues for various brand campaigns, using music and art to attract capacities from 200 to 42,000.Co-ordinate music conferences all over Scotland and participate as a panellist or speaker.Key Brands & Events:Miller Genuine Draft | Guinness | Sailor Jerry | 02 | KopparbergThe Mill | Snow Patrol Bellahouston Park & Ward Park one-day festivals | Connect Festival | MGD Urban Art Project.



DEEP BLUE FESTIVALS LTD

• United Kingdom
• Performing Arts

• Festival Director

  • Jun 2011 - Nov 2013

  Achieved bottom-line results by surpassing £1M investment as well as led business initiatives, monitored marketing and event strategy. Headed diverse team of five personnel, PR agency, and co-ordinated eight freelancers.Developed marketing strategies by utilising marketing techniques and tourism research to target families and a younger demographic for cruise lines. Achieved bottom-line results by surpassing £1M investment as well as led business initiatives, monitored marketing and event strategy. Headed diverse team of five personnel, PR agency, and co-ordinated eight freelancers.Developed marketing strategies by utilising marketing techniques and tourism research to target families and a younger demographic for cruise lines.



Big Life Management

• Snow Patrol Artist Manager / A&R for publishing arm

  • Jun 2000 - Jun 2007

  ➢ Oversaw all business operations, including touring commitments, logistics, marketing strategy, budgets, employed freelancers, and broached contracts.➢ Supervised overall day-to-day management functions and activities, co-operating with the agent, promoters, press, street teams, website moderator, resulting in achieving outstanding sales goals.➢ Controlled the Reindeer Section side project, including 27 musicians from a number of different bands including Teenage Fanclub, Idlewild, Belle and Sebastian and Mogwai, while dealing with 10 record labels, publishing companies and management companies.➢ Regularly attended gigs all round the country as A&R for Big Life publishing arm. Liaised with all rights organisations



Queen Margaret Union, Glasgow University

• Events & Publicity Manager

  • Feb 2003 - Apr 2006

  Venue manager of 1000 capacity venue➢ Managed department of 25, operating nightly club nights and gigs. Liaising with partners, reporting to General Manager. Responsible for motivating team, assessing staff performance and appraisals, co-ordinating rotas.➢ Reported to the Board on a weekly basis, writing and presenting reports, evaluating campaigns and contributing to strategy discussions. Liaising with all departments, advising of staff requirements dependent on events.➢ Spearheaded design and print output for all campaigns to ensure they aligned with distribution strategy. Booked all artists for each Freshers weeks and all weekly club nights.



DF Concerts

• King Tuts booker

  • Apr 1997 - Dec 2002

  ➢ Played a pivotal role in coordinating deliverable to achieve event objectives on time and within budget by collaborating on a team and managing and booking events including King Tuts 300 capacity shows and on T Break stage at T in the Park.➢ Impacted attendance results while handling press for all DF shows and writing all copy for King Tuts leaflets, capturing the target market demographics. ➢ Played a pivotal role in coordinating deliverable to achieve event objectives on time and within budget by collaborating on a team and managing and booking events including King Tuts 300 capacity shows and on T Break stage at T in the Park.➢ Impacted attendance results while handling press for all DF shows and writing all copy for King Tuts leaflets, capturing the target market demographics.