Experience

TradeStrikeBVI

• United Kingdom
• Software Development
• 1 - 100 Employee

• Chief Creative Officer (CCO)

  • Apr 2021 - Present

  Bringing retail investors the tools they deserve to succeed in the digital markets. Download StrikeX DeFi Crypto Wallet now on iOS App Store and Google Play Store. Bringing retail investors the tools they deserve to succeed in the digital markets. Download StrikeX DeFi Crypto Wallet now on iOS App Store and Google Play Store.



D-Link Europe

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Designer

  • Jan 2020 - Dec 2021

  • Responsible for the creative direction of the European website, both visually & structurally. • Practical application of UI / UX. Delivering phase 1 & 2 concepts with working wireframes via InVision. End-to-end delivery from low-fidelity mockups to high-res assets. • Reviewing & auditing website. Providing suggestions for continuous visual & user journey improvements, with content & general site-optimisation through informed design decisions based on analysis & QA. • Brand guardian &… Show more • Responsible for the creative direction of the European website, both visually & structurally. • Practical application of UI / UX. Delivering phase 1 & 2 concepts with working wireframes via InVision. End-to-end delivery from low-fidelity mockups to high-res assets. • Reviewing & auditing website. Providing suggestions for continuous visual & user journey improvements, with content & general site-optimisation through informed design decisions based on analysis & QA. • Brand guardian & continuous innovator.

• Digital Content Executive

  • Dec 2017 - Dec 2019

  • Communicate the value of technical products in the simplest way via concise, beautiful & practical product pages. • Responsible for production of rich-content across Amazon via A+ for all products, across all EU regions & managing/updating teams accordingly. • Creating high-res assets for global use. • King of JIRA.



Y-cam Solutions Ltd

• Lead Designer

  • Jan 2016 - Dec 2017

  In addition to responsibilities in previous role: • Full creative direction of new flagship products & accessories inc. all photoshoots, 3d renderings, full packaging redesigns, website & overall brand aesthetic • Developed Sales & Investor presentations utilised to secure additional £500k funding. • Recruited, managed & mentored junior designers. Became primary contact of cross-functional teams for successful coordination of eCommerce website, apps & channels to facilitate… Show more In addition to responsibilities in previous role: • Full creative direction of new flagship products & accessories inc. all photoshoots, 3d renderings, full packaging redesigns, website & overall brand aesthetic • Developed Sales & Investor presentations utilised to secure additional £500k funding. • Recruited, managed & mentored junior designers. Became primary contact of cross-functional teams for successful coordination of eCommerce website, apps & channels to facilitate business needs. • Continually improved the UX / UI across all digital platforms. Created low & high-fidelity wireframes, polished animated concepts & functioning clickable prototypes for app overhaul. • Maintained website & created relevant marketing collateral inc. copywriting for website, brochures & video scripts & storyboards. • Spearheaded large project to overhaul company eCommerce website within 2 months at fraction of cost & resource. Saw shop revenue increase by additional 69% by end of 2016. • Led initiative to fix MailChimp customer database. Active addresses increased by 31% & synced to internal server (emails could be sent 0.5 days earlier & overall costs reduced by 54%). Created innovative emails with heavier focus on increasing opens & CTRs through engaging & calculated design. • Directed & created more Support Team driven tutorials & demo footage, leading to over 70% of company YouTube views being attributed to my work. • Used Google Analytics to make tactical changes to website, improve user experience & collect data. Headed side-project to redesign shop homepage & reduced drop-off rates by 17.5% over 12-month period. • Overhauled buying process to upsell product & increase single order value.

• Designer

  • Jan 2014 - Dec 2015

  In addition to responsibilities in previous role: • Worked with CEO, COO & board members to develop investor pitch presentations to secure £1m funding. • Innovated brand refresh & rolled-out throughout the business. • Set benchmark of packaging quality standard with superior unboxing experience, utilised in significant retail & investor meetings. • Directly managed eCommerce website via WordPress CMS & BigCommerce, liaising with Support & Logistics teams as required to update… Show more In addition to responsibilities in previous role: • Worked with CEO, COO & board members to develop investor pitch presentations to secure £1m funding. • Innovated brand refresh & rolled-out throughout the business. • Set benchmark of packaging quality standard with superior unboxing experience, utilised in significant retail & investor meetings. • Directly managed eCommerce website via WordPress CMS & BigCommerce, liaising with Support & Logistics teams as required to update product, stock, shipping & sales. Saw growth of web revenue rise a further 50% by end of 2015. • Led projects to outsource Web Development to facilitate complex changes & optimise user experience. • Created & implemented brand blog designed to funnel viewers toward company products. • Executed internal photoshoots & edits to professional standard & off-set store running costs. • Created rich-content for channel-use, primarily Amazon A+. Uploaded to Vendor Central & provided reports internally. • Created animated HTML5 banners for Google PPC campaigns. • Managed social channels & liaised with PR agency for media requirements. • Sourced 3D rendering agency & art directed shots for use on website & retail channels. • Art directed & designed tablet/kindle-based campaign for Amazon, adverts for their emails & large banner for ‘Smart Home’ section. • Total of 10+ customer case studies published online, filmed 1 on-site & edited.

• Junior Designer

  • May 2010 - Dec 2013

  • Created & maintained complete product/accessories catalog inc. website product pages, datasheets, packaging, promo materials, translations, software & firmware assets. • UX & UI image assets for OSX, iOS, Web & Roku (100k+ combined app downloads by end of 2012). • Helped introduce web revenue to the business & saw growth to over 460% by end of 2013. • Facilitated design for international OEM partnerships & supported resellers in 30+ countries with digital & print assets, alongside… Show more • Created & maintained complete product/accessories catalog inc. website product pages, datasheets, packaging, promo materials, translations, software & firmware assets. • UX & UI image assets for OSX, iOS, Web & Roku (100k+ combined app downloads by end of 2012). • Helped introduce web revenue to the business & saw growth to over 460% by end of 2013. • Facilitated design for international OEM partnerships & supported resellers in 30+ countries with digital & print assets, alongside dedicated microsite designs. • Established brand guidelines & rolled-out throughout business. • Created animated online ads, assets, illustrations, icons, multi-channel campaigns & comms. • Designed tradeshow booths, wall art, furniture & promo / press materials. • Presentations, videos & POS materials for pitches at John Lewis, Argos, Mothercare, Amazon, Amazon Dev Conference, Wickes, Screwfix, Currys, Maplin, Dixons, & more. • Helped build social media presence from ground-up with regular campaigns, competitions, blog artwork, award & review imagery. • Increased YouTube presence to the business through self-created video/animation with own music production/SFX. Project-managed outsourced voiceovers with own scripts and storyboards, leading to an increase of 49% in views across the platform.