Experience

Uqora

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Director

  • Jul 2022 - Present

  United States



Pharmavite

• United States
• Manufacturing
• 700 & Above Employee

• Senior Manager, Innovation Design

  • Jan 2019 - Apr 2023

  West Hills, California Pharmavite is a leader in nutraceuticals with over 50 years manufacturing products that deliver industry quality in nutrition and America’s #1 vitamin brand: Nature Made. • Design-thinking driven strategy for innovation and new ventures at Pharmavite - tasked with identifying new market shaping opportunities in health and wellness



frog

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Venture Design Strategist

  • Apr 2018 - Jan 2019

  Shanghai City, China frog is a global design and strategy firm focused on transforming businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. • Strategy and Design lead for Venture Design projects in Retail, Personal Care and F&B with 0 to Launch day deliverables



Continuum

• United States
• Design Services
• 100 - 200 Employee

• Senior Design Strategist

  • Apr 2017 - Oct 2017

  Shanghai City, China Continuum is a global design firm focused on helping businesses and organizations innovate by utilizing design-thinking principles to create value for their customers and end-users. • Freelance Project Manager and Creative lead for a digital transformation project with a multinational OEM



Borbón Skincare, Inc.

• Creative Director

  • Aug 2015 - Jun 2017

  San Francisco/ Los Angeles, CA Borbón Skincare is a San Francisco based high-tech organic unisex skincare startup focused on delivering safe clinical results with products inspired by homeopathic traditions. • Developed and executed original brand and product strategy – critical in raising early-stage angel investment • Oversaw all qualitative research, design-thinking insight/ opportunity synthesis, and testing to drive strategy for user experience, brand/marketing, sales channels and packaging design



urbnhavn

• Estonia
• Technology, Information and Internet

• Co Founder, Chief Creative Officer

  • Jan 2013 - Jul 2015

  Shanghai, CN/ Los Angeles, USA URBN HAVN is a cloud-based SAS startup focused on delivering an all-in-one solution for premium property management businesses operating in the short-term rental market. China serves as a premium hospitality and property management firm. • Built business from $0 to USD $2.25 million in annual revenue • Led BD for SAS Business – growing and managing client accounts in 5 states while leading fundraising efforts and sale to a hospitality tech company • Product management role: led… Show more URBN HAVN is a cloud-based SAS startup focused on delivering an all-in-one solution for premium property management businesses operating in the short-term rental market. China serves as a premium hospitality and property management firm. • Built business from $0 to USD $2.25 million in annual revenue • Led BD for SAS Business – growing and managing client accounts in 5 states while leading fundraising efforts and sale to a hospitality tech company • Product management role: led team to build a comprehensive back-of-house operations and CRM platform China: • Managed the restoration of architecturally significant heritage properties in Shanghai – featured in Dwell magazine and recognized by Airbnb • Managed a premium concierge team that has hosted thousands of guests from around the world including celebrity singer Sia Show less



Continuum

• United States
• Design Services
• 100 - 200 Employee

• Industrial Designer and Design Strategist

  • Jan 2012 - Jun 2014

  Shanghai, China • Led and contributed to award-winning branding, product and service-design projects for multinational companies in emerging Asian markets • Responsible for helping grow the industrial design team for the Shanghai office • Developed an internal professional development training program focused on industrial design • Designed consumer resonance testing stimuli for design research and user experience projects



Volkswagen Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Automotive Interior Designer

  • Jan 2010 - Dec 2011

  Santa Monica, CA USA • Developed production and concept vehicle designs for the VW Group portfolio



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Automotive Exterior Designer

  • Jan 2008 - Dec 2009

  Munich, Germany • Developed production and concept vehicle designs for BMW Group



Designworks, A BMW Group Company

• United States
• Design Services
• 100 - 200 Employee

• Transportation Design Internship

  • 2008 - 2008

  Newbury Park, CA • Consulted for external mobility/transportation clients ranging from private jets and yachts to buses and bikes