Experience

Collective[i]

• United States
• Software Development
• 1 - 100 Employee

• SVP Sales & AI Strategy

  • Nov 2022 - Present

  Transformed the sales organization to reflect post-pandemic buying trends and formulated a go-to-market strategy focused on AI-trained applications for optimized revenue. My leadership ensured strong engagements with key clients across diverse sectors, enhancing revenue and satisfaction while achieving operational targets. Transformed the sales organization to reflect post-pandemic buying trends and formulated a go-to-market strategy focused on AI-trained applications for optimized revenue. My leadership ensured strong engagements with key clients across diverse sectors, enhancing revenue and satisfaction while achieving operational targets.



RevOps Co-op

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Member

  • Jan 2023 - Present



New Engen, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• SVP, Growth

  • Oct 2019 - Oct 2022

  Recruited to accelerate growth to position company for new funding round. Quickly promoted to drive marketing and client strategy in addition to sales, with emphasis on driving net new revenue and elevating the New Engen brand. Recruited to accelerate growth to position company for new funding round. Quickly promoted to drive marketing and client strategy in addition to sales, with emphasis on driving net new revenue and elevating the New Engen brand.



Moz

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• VP, STRATEGY, SALES & BUSINESS DEVELOPMENT

  • Sep 2017 - Oct 2019

  Recruited to improve financial health, operational efficiency, and growth potential to attract Private Equity interest. Accountable for strategic sales direction and hands-on tactical execution to revitalize net new revenue growth and customer retention. Recruited to improve financial health, operational efficiency, and growth potential to attract Private Equity interest. Accountable for strategic sales direction and hands-on tactical execution to revitalize net new revenue growth and customer retention.



Amplero, now a part of Curinos

• United States
• Software Development

• VP, STRATEGY & DIGITAL TRANSFORMATION

  • Sep 2016 - Sep 2017

  Brought on board to build global sales and business development teams supporting market launch with emphasis on process, roadmaps, and focused efforts to scale for revenue growth. Recruited away before product integration could be operationalized and streamlined. Brought on board to build global sales and business development teams supporting market launch with emphasis on process, roadmaps, and focused efforts to scale for revenue growth. Recruited away before product integration could be operationalized and streamlined.



Adobe

• United States
• Software Development
• 700 & Above Employee

• ENTERPRISE SALES & BUSINESS DEVELOPMENT LEAD | TV MEDIA MANAGEMENT

  • Sep 2015 - Sep 2016

  Led Sales for Primetime TV Media Management in the Americas, a startup business product for a new premium video yield optimization, management, and monetization platform. Developed go-to-market sales strategy to secure annual agreements. Served as subject matter expert for Media & Entertainment Marketing Cloud team to ensure better alignment with market demand/needs, and product marketing and sales. Led Sales for Primetime TV Media Management in the Americas, a startup business product for a new premium video yield optimization, management, and monetization platform. Developed go-to-market sales strategy to secure annual agreements. Served as subject matter expert for Media & Entertainment Marketing Cloud team to ensure better alignment with market demand/needs, and product marketing and sales.



United Online, Inc.

• Technology, Information and Internet
• 100 - 200 Employee

• SVP, MEDIA GROUP, SALES & BUSINESS DEVELOPMENT

  • Jan 2007 - Aug 2015

  SVP, Media Group, Sales & Business Development (2010-2015) VP, Performance Group & Adcurate Sales, West Region (2007-2010) Director, Wholesales, (Jan 2007-June, 2007) Recruited to lead wholesale distribution channel and team. Received fast track promotion to direct development of new go-to-market strategy including inventory management, pricing and technology updates. Promoted again to lead all aspects of sales and operations for display, mobile and search advertising channels and partnerships. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• DISTRICT MANAGER | MOBILE VERTICAL TEAM LEAD

  • 2002 - 2007

  Led MSN regional field sales team of Account Executives and Account Managers. Grew revenues by nearly 4x in four years. Led negotiations of eight figure agreements, managed customer relationships with Top 100 brands and leading ad agencies. Selected by peers to lead West Coast Field Sales MSN.com Home Page pricing driving 3x pricing increase in less than a year. Recognized as United States wireless subject matter expert and developed solutions sold throughout the country by the rest of the MSN team. Show less



Onvia

• United States
• Information Services
• 1 - 100 Employee

• Managing Director

  • 1998 - 2002

  Played key role in developing data driven advertising line of business for first-ever North American small business portal/series A start-up through initial public offering. Led development of channel partnership evaluation, selection and deployment; GTM sales strategy, sales org structure, compensation plan, recruiting, training and day to day management of Account Executives, Account Managers and Sales Planners. Played key role in developing data driven advertising line of business for first-ever North American small business portal/series A start-up through initial public offering. Led development of channel partnership evaluation, selection and deployment; GTM sales strategy, sales org structure, compensation plan, recruiting, training and day to day management of Account Executives, Account Managers and Sales Planners.